Big data warehouse framework for smart revenue management

Revenue Management’s most cited definitions is probably “to sell the right accommodation to the right customer, at the right time and the right price, with optimal satisfaction for customers and hoteliers”. Smart Revenue Management (SRM) is a project, which aims the development of smart automatic techniques for an efficient optimization of occupancy and rates of hotel accommodations, commonly referred to, as revenue management. One of the objectives of this project is to demonstrate that the collection of Big Data, followed by an appropriate assembly of functionalities, will make possible to generate a Data Warehouse necessary to produce high quality business intelligence and analytics. This will be achieved through the collection of data extracted from a variety of sources, including from the web. This paper proposes a three stage framework to develop the Big Data Warehouse for the SRM. Namely, the compilation of all available information, in the present case, it was focus only the extraction of information from the web by a web crawler – raw data. The storing of that raw data in a primary NoSQL database, and from that data the conception of a set of functionalities, rules, principles and semantics to select, combine and store in a secondary relational database the meaningful information for the Revenue Management (Big Data Warehouse). The last stage will be the principal focus of the paper. In this context, clues will also be giving how to compile information for Business Intelligence. All these functionalities contribute to a holistic framework that, in the future, will make it possible to anticipate customers and competitor’s behavior, fundamental elements to fulfill the Revenue Managemen

Extracting Business Intelligence from Online Product Reviews: An Experiment of Automatic Rule-Induction

Online product reviews are a major source of business intelligence (BI) that helps managers and market researchers make important decisions on product development and promotion. However, the large volume of online product review data creates significant information overload problems, making it difficult to analyze users’ concerns. In this paper, we employ a design science paradigm to develop a new framework for designing BI systems that correlate the textual content and the numerical ratings of online product reviews. Based on the framework, we developed a prototype for extracting the relationship between the user ratings and their textual comments posted on Amazon.com’s Web site. Two data mining algorithms were implemented to extract automatically decision rules that guide the understanding of the relationship. We report on experimental results of using the prototype to extract rules from online reviews of three products and discuss the managerial implications

On the Promotion of the Social Web Intelligence

Given the ever-growing information generated through various online social outlets, analytical research on social media has intensified in the past few years from all walks of life. In particular, works on social Web intelligence foster and benefit from the wisdom of the crowds and attempt to derive actionable information from such data. In the form of collective intelligence, crowds gather together and contribute to solving problems that may be difficult or impossible to solve by individuals and single computers. In addition, the consumer insight revealed from social footprints can be leveraged to build powerful business intelligence tools, enabling efficient and effective decision-making processes. This dissertation is broadly concerned with the intelligence that can emerge from the social Web platforms. In particular, the two phenomena of social privacy and online persuasion are identified as the two pillars of the social Web intelligence, studying which is essential in the promotion and advancement of both collective and business intelligence. The first part of the dissertation is focused on the phenomenon of social privacy. This work is mainly motivated by the privacy dichotomy problem. Users often face difficulties specifying privacy policies that are consistent with their actual privacy concerns and attitudes. As such, before making use of social data, it is imperative to employ multiple safeguards beyond the current privacy settings of users. As a possible solution, we utilize user social footprints to detect their privacy preferences automatically. An unsupervised collaborative filtering approach is proposed to characterize the attributes of publicly available accounts that are intended to be private. Unlike the majority of earlier studies, a variety of social data types is taken into account, including the social context, the published content, as well as the profile attributes of users. Our approach can provide support in making an informed decision whether to exploit one\u27s publicly available data to draw intelligence. With the aim of gaining insight into the strategies behind online persuasion, the second part of the dissertation studies written comments in online deliberations. Specifically, we explore different dimensions of the language, the temporal aspects of the communication, as well as the attributes of the participating users to understand what makes people change their beliefs. In addition, we investigate the factors that are perceived to be the reasons behind persuasion by the users. We link our findings to traditional persuasion research, hoping to uncover when and how they apply to online persuasion. A set of rhetorical relations is known to be of importance in persuasive discourse. We further study the automatic identification and disambiguation of such rhetorical relations, aiming to take a step closer towards automatic analysis of online persuasion. Finally, a small proof of concept tool is presented, showing the value of our persuasion and rhetoric studies

Design of a Controlled Language for Critical Infrastructures Protection

We describe a project for the construction of controlled language for critical infrastructures protection (CIP). This project originates from the need to coordinate and categorize the communications on CIP at the European level. These communications can be physically represented by official documents, reports on incidents, informal communications and plain e-mail. We explore the application of traditional library science tools for the construction of controlled languages in order to achieve our goal. Our starting point is an analogous work done during the sixties in the field of nuclear science known as the Euratom Thesaurus.JRC.G.6-Security technology assessmen