Customer purchase behavior prediction in E-commerce: a conceptual framework and research agenda

Digital retailers are experiencing an increasing number of transactions coming from their consumers online, a consequence of the convenience in buying goods via E-commerce platforms. Such interactions compose complex behavioral patterns which can be analyzed through predictive analytics to enable businesses to understand consumer needs. In this abundance of big data and possible tools to analyze them, a systematic review of the literature is missing. Therefore, this paper presents a systematic literature review of recent research dealing with customer purchase prediction in the E-commerce context. The main contributions are a novel analytical framework and a research agenda in the field. The framework reveals three main tasks in this review, namely, the prediction of customer intents, buying sessions, and purchase decisions. Those are followed by their employed predictive methodologies and are analyzed from three perspectives. Finally, the research agenda provides major existing issues for further research in the field of purchase behavior prediction online

Dissortative From the Outside, Assortative From the Inside: Social Structure and Behavior in the Industrial Trade Network

It is generally accepted that neighboring nodes in financial networks are negatively assorted with respect to the correlation between their degrees. This feature would play an important 'damping' role in the market during downturns (periods of distress) since this connectivity pattern between firms lowers the chances of auto-amplifying (the propagation of) distress. In this paper we explore a trade-network of industrial firms where the nodes are suppliers or buyers, and the links are those invoices that the suppliers send out to their buyers and then go on to present to their bank for discounting. The network was collected by a large Italian bank in 2007, from their intermediation of the sales on credit made by their clients. The network also shows dissortative behavior as seen in other studies on financial networks. However, when looking at the credit rating of the firms, an important attribute internal to each node, we find that firms that trade with one another share overwhelming similarity. We know that much data is missing from our data set. However, we can quantify the amount of missing data using information exposure, a variable that connects social structure and behavior. This variable is a ratio of the sales invoices that a supplier presents to their bank over their total sales. Results reveal a non-trivial and robust relationship between the information exposure and credit rating of a firm, indicating the influence of the neighbors on a firm's rating. This methodology provides a new insight into how to reconstruct a network suffering from incomplete information.Comment: 10 pages, 10 figures, To appear in conference proceedings of the IEEE: HICSS-4

RankMerging: A supervised learning-to-rank framework to predict links in large social network

Uncovering unknown or missing links in social networks is a difficult task because of their sparsity and because links may represent different types of relationships, characterized by different structural patterns. In this paper, we define a simple yet efficient supervised learning-to-rank framework, called RankMerging, which aims at combining information provided by various unsupervised rankings. We illustrate our method on three different kinds of social networks and show that it substantially improves the performances of unsupervised metrics of ranking. We also compare it to other combination strategies based on standard methods. Finally, we explore various aspects of RankMerging, such as feature selection and parameter estimation and discuss its area of relevance: the prediction of an adjustable number of links on large networks.Comment: 43 pages, published in Machine Learning Journa

Corporate payments networks and credit risk rating

Aggregate and systemic risk in complex systems are emergent phenomena depending on two properties: the idiosyncratic risks of the elements and the topology of the network of interactions among them. While a significant attention has been given to aggregate risk assessment and risk propagation once the above two properties are given, less is known about how the risk is distributed in the network and its relations with the topology. We study this problem by investigating a large proprietary dataset of payments among 2.4M Italian firms, whose credit risk rating is known. We document significant correlations between local topological properties of a node (firm) and its risk. Moreover we show the existence of an homophily of risk, i.e. the tendency of firms with similar risk profile to be statistically more connected among themselves. This effect is observed when considering both pairs of firms and communities or hierarchies identified in the network. We leverage this knowledge to show the predictability of the missing rating of a firm using only the network properties of the associated node