40,785 research outputs found

    Analisis Knowledge Management Menggunakan Model Big Data di Media Sosial UMKM

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    Social media overcomes the limitations of technology and knowledge management. Previous generations of knowledge management were very rigid, often leaving companies stuck and overly reliant on outdated or obsolete knowledge. Lack of skills in the use of social media, lack of awareness of the value of knowledge management, availability of time to invest both in the acquisition of digital skills as well as in the creation and duration of content, creates perceived barriers to social media uptake. Through a concise and relevant knowledge management process, and utilizing the use of social media, MSMEs can display and communicate messages, products or services, images, and most importantly uniqueness which is their selling point. The purpose of this study is to conceptualize the use of social media in an effort to improve the performance of MSMEs in terms of the perspective of knowledge management-based human resource management with the model of big data for SME approach. The method used is a relevant literature review from 2018 to 2022. The results show that the importance of using social media and knowledge management through big data has a synergistic relationship. Shows that the use of strategic data, representation of knowledge-guided business planning, is a solution for MSMEs in implementing technology through the construction of new knowledge as a tool to encourage innovation and productivity in order to increase business competitiveness and its impact on MSME performance

    Why Do SME Owners Use Web-Based Technologies?

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    The purpose of this research is to explore why SME owners use web-based technologies (social media) in their daily work and how this use influences their individual performance in the SME. Drawing on the theoretical insight of cognitive psychology, the process model of absorptive capacity, literature on web-based technologies, literature on business management and strategy, the technology acceptance model (TAM) (Davis, Bagozzi & Warshaw 1989), and the unified theory of acceptance and use of technology (UTAUT) (Venkatesh, Thong & Xu 2012), the goals of this research are four-fold. First, establish past experience (PE), past related knowledge (PK), and cognition (COG) as being antecedents of individual absorptive capacity. Second, empirically test IAC at the individual level by showing influence on individual performance in the SME (IPSME). Third, introduce the term cognitive-influenced valuation (CV) from cognitive psychology to explain how it is the case that individual SME owners were willing to follow a technologically-enabled trend (WFTET). Empirical results show that CV is a significant motivator of learning in two ways: i) increased self-confidence on the part of individual SME owners when they have a good grasp of how to serve their clients well through use of social media and, ii) individual SME owners assign a high valuation to those things which motivate them to learn; motives are what drive SME owners' willingness to follow a technologically-enabled trend. Last, introduce the term adaptive behaviors (AB) from business management and strategy to explain how individual SME owners adapted their use of social media from low or moderate to high centrality in order to use social media as a strategically viable business tool (VBT). Empirical results show that when individual SME owners want to be highly competitive as a business goal, then incorporating social media as a strategic business tool would assist them in achieving long-term enterprise success. The first innovative contribution of this thesis is the explanation of the construct absorptive capacity as being the development of the ability to absorb and exploit past experience and past related knowledge (behavior -- up to current) from the environment (Cohen & Levinthal 1990, 1989). Secondly, establish the antecedents of absorptive capacity as being past experience, past related knowledge, and cognition (learning -- up to the current moment) (Cohen & Levinthal 1990). Thirdly, this thesis contributes to existing theory a conceptual framework based on the process perspective of Lane, Koka & Pathak (2006). This research demonstrates the conceptual connection between IAC and IPSME, which might in turn be influenced by WFTET and VBT. A mixed methods convergent exploratory strategy of inquiry is utilized to conduct quantitative and qualitative studies to engage directly with the individual SME owners to better understand why they make the choice to use social media in their everyday work lives and to explore how this use influences their individual performance in the SME. The statistical quantitative proxies were selected from the Global Entrepreneurship Monitor (GEM) Adult Population Survey of SME owners' attitudinal and behavioral choices involving their willingness to try new/existing social media to improve their working life (UK only: n=169,280). A qualitative study was conducted of SME owners. The data for this study were collected from one-to-one semi-structured interviews using theoretical concepts from TAM (Davis et al. 1989), TAM2 (Venkatesh & Davis 2000), and UTAUT2 (Venkatesh, Thong & Xu 2012) to guide the interview process (UK only: n=50). The collected data were analysed through the lens of content analysis. Three case studies explore the reason(s) for five SME owners' use of social media in their everyday work lives. The first limitation of this study is the small sample size and the locus of this study being County Kent, UK, where a larger sample size and/or a larger collection radius would yield additional comparative data. Future research including these factors would be beneficial. Secondly, a striking feature of this study has been the lack of correlation between the quantitative data and the qualitative data, which could be addressed by the above, as well. Future research with greater correlation between research focus and subject matter would also be beneficial and yield additional areas of theoretical development. The outcomes of this research confirm that in the context of SME owners in the UK using social media in their daily work lives, they assign a high value to the drive for continuous learning, goal setting, and successful project outcomes. In a much broader more general context, learning for any individual, regardless of the organizational size, is very important and the drive for it is likely no different from any place else. Lastly, in each instance of goal setting and project execution, individual SME owners will select the most useful tool from their social media option

    Small Business Owners\u27 Consumer Brand Engagement Strategies in Social Media

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    Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises\u27 contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands\u27 equity. Relationship marketing and customer relationship management provided the conceptual framework for the study. Data were collected through interviews with 8 craft brewery business owners in the Southeastern United States and content collected from the social media pages of each business. Data were analyzed using within-case and cross-case techniques. Themes that emerged from data analysis included the cost-benefit of social media over traditional marketing platforms, the significance of establishing and maintaining relationships, and the importance of constant and continuous contact with customers. SME leaders may benefit from the results of this study by furthering their knowledge and understanding of social media consumer engagement strategies that positively impact brand equity. Findings may provide owners of small businesses with strategies that may result in social and economic benefits including new employment opportunities, increased revenue, and economic stability in local communities

    A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs

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    Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed

    A comparison of theory and practice in market intelligence gathering for Australian micro-businesses and SMEs

    Get PDF
    Recent government sponsored research has demonstrated that there is a gap between the theory and practice of market intelligence gathering within the Australian micro, small and medium businesses (SMEs). Typically, there is a significant amount of information in literature about 'what needs to be done', however, there is little insight in terms of how market intelligence gathering should occur. This paper provides a novel insight and a comparison between the theory and practices of market intelligence gathering of micro-business and SMEs in Australia and demonstrates an anomoly in so far as typically the literature does not match what actually occurs in practice. A model for market intelligence gathering for micro-businesses and SMEs is also discussed

    Knowledge Sharing in Emerging Economies

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    One of the new factors in Eastern European countries (and there is an acknowledgement that this aspect is inherent in other countries too) is this concept of freely sharing information i.e. the concept of what is known in KM literature of “Knowledge Sharing”. Sharing only takes place where there is trust and where there is a shared feeling of ownership of goals. The reasons behind the tendency to share are based on the kind of interpersonal relations between co- workers inherent within the organization and the effects of social relationships within organizational teams. Strengthening the social relationships between individuals in the team is crucial in motivating team members to share knowledge. New research is currently investigating the concept of “sharing social relationships” and one of the aims of the project is to investigate the barriers to sharing information in a particular type of business - that of the small to medium sized enterprises (the SME) in order to form a comparative study. The results of the study will be used to from a model of “information sharing best practice” for SME who are setting up or using KM systems. The work will examine the barriers to sharing in two newly emerging economies (Poland and Hungary) and one relatively established economy (the UK). At the time of writing the work with Poland and Hungary has been completed and this paper gives the initial results from the Hungarian study

    Understanding Small Business Networking and ICTs: Exploring Face-to-Face and ICT-related opportunity creation mediated by Social Capital in East of England Micro-businesses

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    Small businesses that are sole traders or micro-businesses—with few, if any employees notoriously suffer from a ‘liability of smallness’ (Aldrich and Auster 1986), including poor access to various resources. However, many authors argue that the inherent problems of smallness can be overcome with networking and good network connections. Resources, the opportunities to access them and other benefits apparent from networks and networking are readily apparent in the literature. However, few articles, if any, have examined small business networking from the perspective of this study—using in-depth qualitative methods, the theoretical construct of social capital and exploring the increasing role of Information and Communication Technologies (ICTs) in networks and networking—as part of understanding a variety of entrepreneurial opportunities. This article provides much needed empirical insights on how and if ICTs support opportunity creation amongst small businesses within a spatial and social network perspective. Its ‘media ecology’ approach does not over-prioritise the role of ICTs, but instead examines their interrelationships with face-to-face contact—putting technology in its ‘place’. The article focuses on the notion of ‘opportunity creation’ from networks, since this is the outcome critical for the small businesses themselves in order to generate economic benefits for their business. It seeks to provide a higher level, outcomebased framework that helps specify the various sorts of opportunities created by networks for small businesses, based on original ethnographic material and findings from a case study of East of England micro-businesses

    How do Australian small and medium enterprises communicate their corporate social responsibility activities online?

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    Much of the existing research on Corporate Social Responsibility (CSR) focuses on large firms, with comparatively little on Small and Medium Enterprises (SMEs). The SME research focuses on barriers and drivers to CSR and neglects how SMEs communicate their CSR activities. This paper addresses this gap by reporting on a content analysis of 443 Australian SME websites which identifies how they are using this channel to communicate their CSR activities.<br /

    Implementation plan of health and safety processes

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    An auditor was asked to review an organisation’s Health and Safety procedures to assess compliance with the new legislation imposed by The Health and Safety Act 2015. Then the organisation approached an internal source to conduct a strategic plan in order to target issues of health and safety risk. An implementation plan will be designed to achieve the auditors recommendations and improve the organisation’s Health and Safety practices. Research and audit of the current policies and procedures used at the organisation must be conducted in order to gain a better understanding of the current issues and from there develop action plans and a strategy on how to reach those action plans. Current documentation of policies and an interview with management will be analysed to detail the potential action plans.Once the research has been conducted, results will be used to determine conclusions
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