Who are Like-minded: Mining User Interest Similarity in Online Social Networks

In this paper, we mine and learn to predict how similar a pair of users' interests towards videos are, based on demographic (age, gender and location) and social (friendship, interaction and group membership) information of these users. We use the video access patterns of active users as ground truth (a form of benchmark). We adopt tag-based user profiling to establish this ground truth, and justify why it is used instead of video-based methods, or many latent topic models such as LDA and Collaborative Filtering approaches. We then show the effectiveness of the different demographic and social features, and their combinations and derivatives, in predicting user interest similarity, based on different machine-learning methods for combining multiple features. We propose a hybrid tree-encoded linear model for combining the features, and show that it out-performs other linear and treebased models. Our methods can be used to predict user interest similarity when the ground-truth is not available, e.g. for new users, or inactive users whose interests may have changed from old access data, and is useful for video recommendation. Our study is based on a rich dataset from Tencent, a popular service provider of social networks, video services, and various other services in China

Visualizing recommendations to support exploration, transparency and controllability

Research on recommender systems has traditionally focused on the development of algorithms to improve accuracy of recommendations. So far, little research has been done to enable user interaction with such systems as a basis to support exploration and control by end users. In this paper, we present our research on the use of information visualization techniques to interact with recommender systems. We investigated how information visualization can improve user understanding of the typically black-box rationale behind recommendations in order to increase their perceived relevance and meaning and to support exploration and user involvement in the recommendation process. Our study has been performed using TalkExplorer, an interactive visualization tool developed for attendees of academic conferences. The results of user studies performed at two conferences allowed us to obtain interesting insights to enhance user interfaces that integrate recommendation technology. More specifically, effectiveness and probability of item selection both increase when users are able to explore and interrelate multiple entities - i.e. items bookmarked by users, recommendations and tags. Copyright © 2013 ACM

The state-of-the-art in personalized recommender systems for social networking

With the explosion of Web 2.0 application such as blogs, social and professional networks, and various other types of social media, the rich online information and various new sources of knowledge flood users and hence pose a great challenge in terms of information overload. It is critical to use intelligent agent software systems to assist users in finding the right information from an abundance of Web data. Recommender systems can help users deal with information overload problem efficiently by suggesting items (e.g., information and products) that match users’ personal interests. The recommender technology has been successfully employed in many applications such as recommending films, music, books, etc. The purpose of this report is to give an overview of existing technologies for building personalized recommender systems in social networking environment, to propose a research direction for addressing user profiling and cold start problems by exploiting user-generated content newly available in Web 2.0

Personalized Degrees: Effects on Link Formation in Dynamic Networks from an Egocentric Perspective

Understanding mechanisms driving link formation in dynamic social networks is a long-standing problem that has implications to understanding social structure as well as link prediction and recommendation. Social networks exhibit a high degree of transitivity, which explains the successes of common neighbor-based methods for link prediction. In this paper, we examine mechanisms behind link formation from the perspective of an ego node. We introduce the notion of personalized degree for each neighbor node of the ego, which is the number of other neighbors a particular neighbor is connected to. From empirical analyses on four on-line social network datasets, we find that neighbors with higher personalized degree are more likely to lead to new link formations when they serve as common neighbors with other nodes, both in undirected and directed settings. This is complementary to the finding of Adamic and Adar that neighbor nodes with higher (global) degree are less likely to lead to new link formations. Furthermore, on directed networks, we find that personalized out-degree has a stronger effect on link formation than personalized in-degree, whereas global in-degree has a stronger effect than global out-degree. We validate our empirical findings through several link recommendation experiments and observe that incorporating both personalized and global degree into link recommendation greatly improves accuracy.Comment: To appear at the 10th International Workshop on Modeling Social Media co-located with the Web Conference 201