Semantic user profiling techniques for personalised multimedia recommendation

Due to the explosion of news materials available through broadcast and other channels, there is an increasing need for personalised news video retrieval. In this work, we introduce a semantic-based user modelling technique to capture users’ evolving information needs. Our approach exploits implicit user interaction to capture long-term user interests in a profile. The organised interests are used to retrieve and recommend news stories to the users. In this paper, we exploit the Linked Open Data Cloud to identify similar news stories that match the users’ interest. We evaluate various recommendation parameters by introducing a simulation-based evaluation scheme

Social media mining for identification and exploration of health-related information from pregnant women

Widespread use of social media has led to the generation of substantial amounts of information about individuals, including health-related information. Social media provides the opportunity to study health-related information about selected population groups who may be of interest for a particular study. In this paper, we explore the possibility of utilizing social media to perform targeted data collection and analysis from a particular population group -- pregnant women. We hypothesize that we can use social media to identify cohorts of pregnant women and follow them over time to analyze crucial health-related information. To identify potentially pregnant women, we employ simple rule-based searches that attempt to detect pregnancy announcements with moderate precision. To further filter out false positives and noise, we employ a supervised classifier using a small number of hand-annotated data. We then collect their posts over time to create longitudinal health timelines and attempt to divide the timelines into different pregnancy trimesters. Finally, we assess the usefulness of the timelines by performing a preliminary analysis to estimate drug intake patterns of our cohort at different trimesters. Our rule-based cohort identification technique collected 53,820 users over thirty months from Twitter. Our pregnancy announcement classification technique achieved an F-measure of 0.81 for the pregnancy class, resulting in 34,895 user timelines. Analysis of the timelines revealed that pertinent health-related information, such as drug-intake and adverse reactions can be mined from the data. Our approach to using user timelines in this fashion has produced very encouraging results and can be employed for other important tasks where cohorts, for which health-related information may not be available from other sources, are required to be followed over time to derive population-based estimates.Comment: 9 page

How did the discussion go: Discourse act classification in social media conversations

We propose a novel attention based hierarchical LSTM model to classify discourse act sequences in social media conversations, aimed at mining data from online discussion using textual meanings beyond sentence level. The very uniqueness of the task is the complete categorization of possible pragmatic roles in informal textual discussions, contrary to extraction of question-answers, stance detection or sarcasm identification which are very much role specific tasks. Early attempt was made on a Reddit discussion dataset. We train our model on the same data, and present test results on two different datasets, one from Reddit and one from Facebook. Our proposed model outperformed the previous one in terms of domain independence; without using platform-dependent structural features, our hierarchical LSTM with word relevance attention mechanism achieved F1-scores of 71\% and 66\% respectively to predict discourse roles of comments in Reddit and Facebook discussions. Efficiency of recurrent and convolutional architectures in order to learn discursive representation on the same task has been presented and analyzed, with different word and comment embedding schemes. Our attention mechanism enables us to inquire into relevance ordering of text segments according to their roles in discourse. We present a human annotator experiment to unveil important observations about modeling and data annotation. Equipped with our text-based discourse identification model, we inquire into how heterogeneous non-textual features like location, time, leaning of information etc. play their roles in charaterizing online discussions on Facebook

Business Ontology for Evaluating Corporate Social Responsibility

This paper presents a software solution that is developed to automatically classify companies by taking into account their level of social responsibility. The application is based on ontologies and on intelligent agents. In order to obtain the data needed to evaluate companies, we developed a web crawling module that analyzes the company’s website and the documents that are available online such as social responsibility report, mission statement, employment structure, etc. Based on a predefined CSR ontology, the web crawling module extracts the terms that are linked to corporate social responsibility. By taking into account the extracted qualitative data, an intelligent agent, previously trained on a set of companies, computes the qualitative values, which are then included in the classification model based on neural networks. The proposed ontology takes into consideration the guidelines proposed by the “ISO 26000 Standard for Social Responsibility”. Having this model, and being aware of the positive relationship between Corporate Social Responsibility and financial performance, an overall perspective on each company’s activity can be configured, this being useful not only to the company’s creditors, auditors, stockholders, but also to its consumers.corporate social responsibility, ISO 26000 Standard for Social Responsibility, ontology, web crawling, intelligent agent, corporate performance, POS tagging, opinion mining, sentiment analysis

A Utility-Theoretic Approach to Privacy in Online Services

Online offerings such as web search, news portals, and e-commerce applications face the challenge of providing high-quality service to a large, heterogeneous user base. Recent efforts have highlighted the potential to improve performance by introducing methods to personalize services based on special knowledge about users and their context. For example, a user's demographics, location, and past search and browsing may be useful in enhancing the results offered in response to web search queries. However, reasonable concerns about privacy by both users, providers, and government agencies acting on behalf of citizens, may limit access by services to such information. We introduce and explore an economics of privacy in personalization, where people can opt to share personal information, in a standing or on-demand manner, in return for expected enhancements in the quality of an online service. We focus on the example of web search and formulate realistic objective functions for search efficacy and privacy. We demonstrate how we can find a provably near-optimal optimization of the utility-privacy tradeoff in an efficient manner. We evaluate our methodology on data drawn from a log of the search activity of volunteer participants. We separately assess users’ preferences about privacy and utility via a large-scale survey, aimed at eliciting preferences about peoples’ willingness to trade the sharing of personal data in returns for gains in search efficiency. We show that a significant level of personalization can be achieved using a relatively small amount of information about users