288,594 research outputs found

    A novel approach to dynamic profiling of e-customers considering click stream data and online reviews

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    In this paper, we present an approach for mining change in customer’s behavior for the purpose of maintaining robust profiling model over time. Most of previous studies leave important questions unanswered: In developing B2C e-commerce strategies, how do managers implicitly load customer’s profiles based on their satisfaction over the online store characteristics? And: What kind of feedback segments do they have? Our proposed approach does not force customers to explicitly express their preference information over the online service but rather capture their preference from their online activities. The challenge does not only lay in analyzing how customer’s classifier model change and when it does so but also to adapt it to the customer’s click stream data using a new decision tree generation algorithm which takes as inputs new set of variables; categorical, continuous and fuzzy variables. Customer’s online reviews rates are considered as classes. Experiments show that this work performed well in identifying relevant customer’s stream data to judge the chinese e-commerce website “Tmall”. The extracted values of the website’s features are also useful to identifying the satisfaction level when the customer’s rate is not available.

    Issues in Process Variants Mining

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    In today's dynamic business world economic success of an enterprise increasingly depends on its ability to react to internal and external changes in a quick and flexible way. In response to this need, process-aware information systems (PAIS) emerged, which support the modeling, orchestration and monitoring of business processes and services respectively. Recently, a new generation of flexible PAIS was introduced, which additionally allows for dynamic process and service changes. This, in turn, will lead to a large number of process variants, which are created from the same original process model, but might slightly differ from each other. This paper deals with issues related to the mining of such process variant collections. Our overall goal is to learn from process changes and to merge the resulting model variants into a generic process model in the best possible way. By adopting this generic process model in the PAIS, future cost of process change and need for process adaptations will decrease. Finally, we compare our approach with existing process mining techniques, and show that process variants mining is additionally needed to learn from process changes
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