13 research outputs found

    Untangling the Web: A Guide To Internet Research

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    [Excerpt] Untangling the Web for 2007 is the twelfth edition of a book that started as a small handout. After more than a decade of researching, reading about, using, and trying to understand the Internet, I have come to accept that it is indeed a Sisyphean task. Sometimes I feel that all I can do is to push the rock up to the top of that virtual hill, then stand back and watch as it rolls down again. The Internet—in all its glory of information and misinformation—is for all practical purposes limitless, which of course means we can never know it all, see it all, understand it all, or even imagine all it is and will be. The more we know about the Internet, the more acute is our awareness of what we do not know. The Internet emphasizes the depth of our ignorance because our knowledge can only be finite, while our ignorance must necessarily be infinite. My hope is that Untangling the Web will add to our knowledge of the Internet and the world while recognizing that the rock will always roll back down the hill at the end of the day

    Full spectrum propaganda : the U.S. military, video games, and the genre of the military-themed shooter

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    This dissertation explores the emerging relationship between the U.S. military and the commercial video game market. Specifically, this study situates this relationship in terms of the U.S. military's evolving role in a variety of media-such as Hollywood feature films, television, and television news-for the purposes of propaganda and the influencing of public opinion. Consequently, an analysis and critique of the U.S. military's production and commissioning of commercial video games will be advanced that takes into account contemporary analyses and media critiques with respect to war and representation. Since these games are also a part of the larger field of entertainment and cultural production, this study will attempt to understand these products for the complex ways they combine cultural expression, modern spectatorship and the desire to influence or mediate popular conceptions of war. Consideration will also be given to situating these products within the emerging field of video game studies and aesthetics, as well as questions concerning genre, realism, historical revisionism, and the ethics of simulation

    Emotional appeals in UK banks’ print advertisement

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    “A thesis submitted to the University of Bedfordshire, in partial fulfilment of the requirements for the degree of Doctor of Philosophy”The unprecedented turbulence and uncertainty experienced in global economic and financial markets because of the ―credit crunch‖ has had a damaging impact on consumer confidence. Trust and credibility have been eroded as many customers feel let down by the banks suggesting the need for banks to rebuild constructive dialogue and long-term, meaningful relationships with their customers again. Though financial service, in this case, is considered a utilitarian service, based on the fact that money is needed to support people‘s daily activities, the present state of financial service has suggested the need for banks to appeal to consumers‘ emotions with the aim of improving their reputation. Also, the competition within the industry also could suggest the need to adopt an emotionally appealing advertisement strategy as emotions are known to play an influential role in building robust brand preference. This study builds on the communication theory, meaning transfer theory and consumer involvement theory, to understand the messages the banks are sending out and to elicit consumers‘ emotional reaction. One thousand, two hundred and seventy-four UK bank advertisements in nine national newspapers were content-analysed to identify the emotional appeals presented by the banks. The perception of these appeals and their associated meanings were sought through semi-structured interviews with 33 participants in London and Luton. The results of the analysis indicated that UK Banks are utilising emotional appeal in their advertisements to reach out to the consumers to convince them to upgrade their account, to open an additional account or switch their account. The most predominantly used appeals were relief and relaxation followed by excitement and happiness or satisfaction with the bank, and finally, security and adventure. However, variations were found in different financial products that employed emotional appeals. It was found that high-involvement products such as mortgages and loans used fewer emotional appeals. Both bank groups - high street banks, including the big four (Barclays, HSBC, Lloyds and RBS) and non-high street banks, such as the new entrants, supermarket brands, and online banks were using emotional appeals. However, it is acknowledged that the communication strategies between these banks could be different as the non-high street banks are more likely to repeat and publish the same messages across many newspapers, instead of publishing different emotionally appealing advertisements. Though consumers acknowledged these emotional appeals in the advertisements, they were more concerned about their relationship with the banks as they don‘t rely on advertisements to make a financial decision. Rather, recommendations from families, friends and associates and also branch location are more important when deciding on which bank to choose. The lack of congruency between financial services and emotional appeals in advertisements is also observed as customers are more likely to be persuaded by rational appeals however this study has not completely ruled out emotional appeals in bank advertisements as the use of both types of appeals is recommended. The study provides important theoretical and managerial contributions to understanding how the consumers understand meaning-embedded advertisements produced by the banks. Managers will be able to consider the implications of advertisements in enhancing their brand equity and building relationships with customers in anticipation that, by word of the mouth and established relationship, their bank‘s reputation will be enhanced. Limitations of the study and opportunities for future research are identified

    Bowdoin Orient v.133, no.1-24 (2003-2004)

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    https://digitalcommons.bowdoin.edu/bowdoinorient-2000s/1004/thumbnail.jp

    Bowdoin Orient v.133, no.1-25 (2001-2002)

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    https://digitalcommons.bowdoin.edu/bowdoinorient-2000s/1002/thumbnail.jp

    Bowdoin Orient v.132, no.1-24 (2000-2001)

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    https://digitalcommons.bowdoin.edu/bowdoinorient-2000s/1001/thumbnail.jp

    A Holmes and Doyle Bibliography, Volume 5: Periodical Articles--Secondary References, Alphabetical Listing

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    This bibliography is a work in progress. It attempts to update Ronald B. De Waal’s comprehensive bibliography, The Universal Sherlock Holmes, but does not claim to be exhaustive in content. New works are continually discovered and added to this bibliography. Readers and researchers are invited to suggest additional content. Volume 5 includes "passing" or "secondary" references, i.e. those entries that are passing in nature or contain very brief information or content

    A Holmes and Doyle Bibliography, Volume 6: Periodical Articles, Subject Listing, By De Waal Category

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    This bibliography is a work in progress. It attempts to update Ronald B. De Waal’s comprehensive bibliography, The Universal Sherlock Holmes, but does not claim to be exhaustive in content. New works are continually discovered and added to this bibliography. Readers and researchers are invited to suggest additional content. Volume 6 presents the periodical literature arranged by subject categories (as originally devised for the De Waal bibliography and slightly modified here)

    Problem space of modern society: philosophical-communicative and pedagogical interpretations. Part II

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    This collective monograph offers the description of philosophical bases of definition of communicative competence and pedagogical conditions for the formation of communication skills. The authors of individual chapters have chosen such point of view for the topic which they considered as the most important and specific for their field of study using the methods of logical and semantic analysis of concepts, the method of reflection, textual reconstruction and comparative analysis. The theoretical and applied problems of modern society are investigated in the context of philosophical, communicative and pedagogical interpretations

    A Holmes and Doyle Bibliography, Volume 9: All Formats—Combined Alphabetical Listing

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    This bibliography is a work in progress. It attempts to update Ronald B. De Waal’s comprehensive bibliography, The Universal Sherlock Holmes, but does not claim to be exhaustive in content. New works are continually discovered and added to this bibliography. Readers and researchers are invited to suggest additional content. This volume contains all listings in all formats, arranged alphabetically by author or main entry. In other words, it combines the listings from Volume 1 (Monograph and Serial Titles), Volume 3 (Periodical Articles), and Volume 7 (Audio/Visual Materials) into a comprehensive bibliography. (There may be additional materials included in this list, e.g. duplicate items and items not yet fully edited.) As in the other volumes, coverage of this material begins around 1994, the final year covered by De Waal's bibliography, but may not yet be totally up-to-date (given the ongoing nature of this bibliography). It is hoped that other titles will be added at a later date. At present, this bibliography includes 12,594 items
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