Graph Convolutional Neural Networks for Web-Scale Recommender Systems

Recent advancements in deep neural networks for graph-structured data have led to state-of-the-art performance on recommender system benchmarks. However, making these methods practical and scalable to web-scale recommendation tasks with billions of items and hundreds of millions of users remains a challenge. Here we describe a large-scale deep recommendation engine that we developed and deployed at Pinterest. We develop a data-efficient Graph Convolutional Network (GCN) algorithm PinSage, which combines efficient random walks and graph convolutions to generate embeddings of nodes (i.e., items) that incorporate both graph structure as well as node feature information. Compared to prior GCN approaches, we develop a novel method based on highly efficient random walks to structure the convolutions and design a novel training strategy that relies on harder-and-harder training examples to improve robustness and convergence of the model. We also develop an efficient MapReduce model inference algorithm to generate embeddings using a trained model. We deploy PinSage at Pinterest and train it on 7.5 billion examples on a graph with 3 billion nodes representing pins and boards, and 18 billion edges. According to offline metrics, user studies and A/B tests, PinSage generates higher-quality recommendations than comparable deep learning and graph-based alternatives. To our knowledge, this is the largest application of deep graph embeddings to date and paves the way for a new generation of web-scale recommender systems based on graph convolutional architectures.Comment: KDD 201

Automated curation of brand-related social media images with deep learning

This paper presents a work consisting in using deep convolutional neural networks (CNNs) to facilitate the curation of brand-related social media images. The final goal is to facilitate searching and discovering user-generated content (UGC) with potential value for digital marketing tasks. The images are captured in real time and automatically annotated with multiple CNNs. Some of the CNNs perform generic object recognition tasks while others perform what we call visual brand identity recognition. When appropriate, we also apply object detection, usually to discover images containing logos. We report experiments with 5 real brands in which more than 1 million real images were analyzed. In order to speed-up the training of custom CNNs we applied a transfer learning strategy. We examine the impact of different configurations and derive conclusions aiming to pave the way towards systematic and optimized methodologies for automatic UGC curation.Peer ReviewedPostprint (author's final draft

Hi, how can I help you?: Automating enterprise IT support help desks

Question answering is one of the primary challenges of natural language understanding. In realizing such a system, providing complex long answers to questions is a challenging task as opposed to factoid answering as the former needs context disambiguation. The different methods explored in the literature can be broadly classified into three categories namely: 1) classification based, 2) knowledge graph based and 3) retrieval based. Individually, none of them address the need of an enterprise wide assistance system for an IT support and maintenance domain. In this domain the variance of answers is large ranging from factoid to structured operating procedures; the knowledge is present across heterogeneous data sources like application specific documentation, ticket management systems and any single technique for a general purpose assistance is unable to scale for such a landscape. To address this, we have built a cognitive platform with capabilities adopted for this domain. Further, we have built a general purpose question answering system leveraging the platform that can be instantiated for multiple products, technologies in the support domain. The system uses a novel hybrid answering model that orchestrates across a deep learning classifier, a knowledge graph based context disambiguation module and a sophisticated bag-of-words search system. This orchestration performs context switching for a provided question and also does a smooth hand-off of the question to a human expert if none of the automated techniques can provide a confident answer. This system has been deployed across 675 internal enterprise IT support and maintenance projects.Comment: To appear in IAAI 201

Beyond Classification: Latent User Interests Profiling from Visual Contents Analysis

User preference profiling is an important task in modern online social networks (OSN). With the proliferation of image-centric social platforms, such as Pinterest, visual contents have become one of the most informative data streams for understanding user preferences. Traditional approaches usually treat visual content analysis as a general classification problem where one or more labels are assigned to each image. Although such an approach simplifies the process of image analysis, it misses the rich context and visual cues that play an important role in people's perception of images. In this paper, we explore the possibilities of learning a user's latent visual preferences directly from image contents. We propose a distance metric learning method based on Deep Convolutional Neural Networks (CNN) to directly extract similarity information from visual contents and use the derived distance metric to mine individual users' fine-grained visual preferences. Through our preliminary experiments using data from 5,790 Pinterest users, we show that even for the images within the same category, each user possesses distinct and individually-identifiable visual preferences that are consistent over their lifetime. Our results underscore the untapped potential of finer-grained visual preference profiling in understanding users' preferences.Comment: 2015 IEEE 15th International Conference on Data Mining Workshop