CCi digital futures 2014: the Internet in Australia

This report presents findings from the third survey of the Australian component of the World Internet Project. The survey was conducted in late 2013. This research is a project of the ARC Centre of Excellence for Creative Industries and Innovation at the Swinburne Institute for Social Research, Swinburne University of Technology. This report provides an overview of the study, presenting a broad picture of the Internet in Australia, with comparisons to our earlier 2007, 2009 and 2013 studies, and to the international findings of our partners in the World Internet Project. At the end of each section we have added some further analysis, examining aspects of the Australian data in more detail, and providing some international context using results from the findings of our international research partners. &nbsp

Mobile travel services: A three-country study into the impact of local circumstances

In this paper we explore the difference in acceptance patterns of mobile services that are related to travelling in three countries: Finland, The Netherlands and New Zealand. The objective of this paper is to understand differences in the use of Mobile Travel Services in three countries that differ with regard to national travel patterns. This paper also contributes to the discussion of the relevance of the Technology Acceptance Model for mobile applications by focusing on the importance of context characteristics, such as the degree of mobility of the user, the social situation people are in, and their need for social interaction. Based on surveys in the three countries as executed in 2009, we use structural equation modelling to find differences in patterns. The paper concludes that context factors have an impact on the relation between the core concepts as used in TAM and DOI approach, and that t here is a clear need for closer research in the moderating effect of physical (e.g. mobile and fixed context) and social context, as well as the need for social interaction. Moreover it is clear that country specific characteristics play a role in the acceptance of mobile travel services. As we pointed out in many of our research projects before the acceptance and use of mobile services requires deep understanding from individual, context and technology related characteristics and their mutual interactions

Evolution of digital marketing

The people who receive the information and buy products/services migrate, nowadays, from traditional to on-line media, a greater number of them is accessing the desired news from specialized sites and from mobile devices, anywhere and anytime. The fast adopting of new technologies affects – and transform – manufacturing, distribution and consume, but to optimize on-line channels is necessary to act objectively, and to found the decisions on performance key indicators. In the process of adapting to these market changes, the marketers have the opportunity to reach a different audience through on-line and mobile instruments. This approach based on real data, facilitated by web analysis, helps companies to focus the efforts and to have success with the new offer versions.digital marketing, blog, mobile marketing, interactive television

Me and you and everyone we know: an empirical analysis of local network effects in mobile communications.

This paper aims at investigating the importance that consumers assign to local network effects (i.e. the extent to which they take into account their contacts’ operators in determining their choices) and at identifying which individual characteristics affect consumers’ preferences in relation to local network effects. Based on a sample of 193 Italian students, we find that consumers are highly heterogeneous with respect to the evaluation of the importance of their friend/family’s operator when choosing their own provider, and that such heterogeneity is associated to specific characteristics related to individual innovativeness and patterns of mobile phone usage. In particular, consumers who are more interested in local network effects are typically sophisticated users, who use intensively voice services and who are early adopters. Interestingly, consumers who pay attention to local network effects end up spending relatively little in proportion to their intensity of use.

Harnessing Technology: analysis of emerging trends affecting the use of technology in education (September 2008)

Research to support the delivery and development of Harnessing Technology: Next Generation Learning 2008–1

SenMinCom: Pervasive Distributed Dynamic Sensor Data Mining for Effective Commerce

In last few years, the use of wireless sensor networks and cell phones has become ubiquitous; fusing these technologies in the field of business will open up new possibilities. To fill this lacuna, I propose a novel idea where the combination of these will facilitate companies to receive feedback on their products and services. System\u27s unobtrusive sensors will not only collect shopping, mobile usage data from consumers but will also make effective use of this information to increase revenue, cut costs, etc.; the use of mobile agent based data mining allows analyzing the data from different dimensions, categorizing it on factors such as product positioning, promotion of goods, etc. as in the case of a shopping store. Additionally, because of the dynamic mining system the companies get on-the-scene recommendation of products rather than off-the-scene. In this thesis, a novel distributed pervasive mining system is proposed to get dynamic shopping information and mobile device usage of the customers