Implication of Personalized Advertising on Personal Data: A Legal Analysis of the EU General Data Protection Regulation

The accelerating emergence of personalized advertising is mostly driven by data. Accordingly, algorithmic profiling has become a constant experience for every cyber user. However, there has been limited exploration of how personalized advertising invades the privacy and personal data of cyber users. Therefore, this study adopts the doctrinal legal method through the analysis of the European Union General Data Protection Regulation in addressing the protection of personal data profiling and the legal implications arising from the commercialization and abuse of digital users’ data in personalized advertising. The findings of this paper discuss the main principles to be observed by the data controller in ensuring the legality of processing personal data profiling of personalized advertising. Keywords: Personalized Advertising; Algorithmic Targeting; Personal Data Profiling; EU General Data Protection Regulation eISSN: 2398-4287 © 2022. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians/Africans/Arabians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI

Key opportunities and challenges for the use of big data in migration research and policy

Migration is one of the defining issues of the 21st century. Better data is required to improve understanding about how and why people are moving, target interventions and support evidence-based migration policy. Big data, defined as large, complex data from diverse sources, has been proposed as a solution to help address current gaps in knowledge. The authors participated in a workshop held in London, UK, in July 2019, that brought together experts from the UN, humanitarian NGOs, policy and academia to develop a better understanding of how big data could be used for migration research and policy. We identified six key areas regarding the application of big data in migration research and policy: accessing and utilising data; integrating data sources and knowledge; understanding environmental drivers of migration; improving healthcare access for migrant populations; ethical and security concerns; and addressing political narratives. We advocate the need for increased cross-disciplinary collaborations to advance the use of big data in migration research whilst safeguarding vulnerable migrant communities

Social media data shed light on air-conditioning interest of heat-vulnerable regions and sociodemographic groups

Cooling homes with air conditioners is a vital adaptation approach, but the wider adoption of air conditioners can increase hydrofluorocarbon emissions that have high global warming potential and carbon emissions as a result of more fossil energy consumption. The scale and scope of future cooling demand worldwide are, however, uncertain because the extent and drivers of air-conditioning adoption remain unclear. Here, using 2021 and 2022 Facebook and Instagram data from 113 countries, we investigate the usability of social media advertising data to address these data gaps in relation to the drivers of air-conditioning adoption. We find that social media data might represent air-conditioning purchasing trends. Globally, parents of small children and middle-aged, highly educated married or cohabiting males tend to express greater interest in air-conditioning adoption. In regions with high heat vulnerability yet little empirical data on cooling demand (e.g., the Middle East and North Africa), these sociodemographic factors play a more prominent role. These findings can strengthen our understanding of future cooling demand for more sustainable cooling management

Traçage en ligne : démystification et contrôle

It is no surprise, given smartphones convenience and utility, to see their wide adoption worldwide. Smartphones are naturally gathering a lot of personal information as the user communicates, browses the web and runs various Apps. They are equipped with GPS, NFC and digital camera facilities and therefore smartphones generate new personal information as they are used. Since they are almost always connected to the Internet, and are barely turned off, they can potentially reveal a lot of information about the activities of their owners. The close arrival of smart-­‐watches and smart-­‐glasses will just increase the amount of personal information available and the privacy leakage risks. This subject is closely related to the Mobilitics project that is currently conducted by Inria/Privatics and CNIL, the French data protection authority [1][2][3]. Therefore, the candidate will benefit from the investigations that are on progress in this context, in order to understand the situation and the trends. The candidate will also benefit from all the logging and analysis tools we developed for the iOS and Android Mobile OSes, as well as the experienced gained on the subject. Another question is the arrival of HTML5 based Mobile OSes, like Firefox OS: it clearly opens new directions as it "uses completely open standards and there’s no proprietary software or technology involved" (Andreas Gal, Mozilla). But what are the implications from a Mobile OS privacy point of view? That's an important topic to analyze. Beyond understanding the situation, the candidate will also explore several directions in order to improve the privacy control of mobile devices. First of all, a privacy-­‐by-­‐design approach, when feasible, is an excellent way to tackle the problem. For instance the current trend is to rely more and more on cloud-­‐based services, either directly (e.g., via Dropbox, Instagram, Social Networks, or similar services), or indirectly (e.g., when a backup of the contact, calendar, accounts databases is needed). But pushing data on cloud-­‐based systems, somewhere on the Internet, is in total contradiction with our privacy considerations. Therefore, an idea is to analyze and experiment with personal cloud services (e.g., ownCLoud, diaspora) that are fully managed by the user. Here the goal is to understand the possibilities, the opportunities, and the usability of such systems, either as a replacement or in association with commercial cloud services. Another direction is to carry out behavioral analyses. Indeed, in order to precisely control the privacy aspects, at one extreme, the user may have to deeply interact with the device (e.g., through pop-ups each time a potential privacy leak is identified), which negatively impacts the usability of the device. At the other extreme, the privacy control may be oversimplified, in the hope not to interfere too much with the user, as is the case with the Android static authorizations or the one-­‐time pop-­‐ups of iOS6. This is not appropriate either, since using private information once is not comparable to using it every minute. A better approach could be to perform, with the help of a machine learning system for instance, a dynamic analysis of the Mobile OS or App behavior from a privacy perspective and to interfere with the user only when it is deemed appropriate. This could enable a good tradeoff between privacy control and usability, with user actions only when meaningful. How far such a behavioral analysis can go and what are the limitations of the approach (e.g., either from a CPU/battery drain perspective, or in front of programming tricks to escape the analysis) are open questions. Tainting techniques applied to Mobile OSes (e.g., Taint-­Droid) can be used as a basic bloc to build a behavioral analysis tool, but they have limited accuracy are unable to analyze native code and have poor performances.Il n'est pas surprenant , compte tenu de smartphones commodité et l'utilité, pour voir leur adoption à grande échelle dans le monde entier . Les smartphones sont naturellement rassemblent un grand nombre de renseignements personnels que l'utilisateur communique , navigue sur le Web et fonctionne diverses applications . Ils sont équipés de GPS , NFC et les installations d'appareils photo numériques et les smartphones génèrent donc de nouvelles informations personnelles telles qu'elles sont utilisées . Comme ils sont presque toujours connectés à Internet , et sont à peine éteints, ils peuvent potentiellement révéler beaucoup d'informations sur les activités de leurs propriétaires. L'arrivée à proximité de la puce - montres et intelligents - lunettes va juste augmenter la quantité de renseignements personnels disponibles et les risques de fuite de confidentialité . Ce sujet est étroitement lié au projet Mobilitics qui est actuellement menée par l'Inria / Privatics et CNIL , l'autorité française de protection des données [ 1] [2 ] [3] . Par conséquent , le candidat bénéficiera des enquêtes qui sont en cours dans ce contexte, afin de comprendre la situation et les tendances. Le candidat devra également bénéficier de tous les outils de diagraphie et l'analyse que nous avons développées pour l'iOS et Android OS mobiles , ainsi que l' expérience acquise sur le sujet. Une autre question est l'arrivée de HTML5 base de systèmes d'exploitation mobiles , comme Firefox OS: il ouvre clairement de nouvelles directives qu'elle " utilise des normes ouvertes complètement et il n'y a pas de logiciel propriétaire ou technologie impliquée " ( Andreas Gal, Mozilla) . Mais quelles sont les implications d'un point de vie privée OS mobile de vue? C'est un sujet important à analyser. Au-delà de la compréhension de la situation , le candidat devra aussi explorer plusieurs directions afin d' améliorer le contrôle des appareils mobiles de la vie privée . Tout d'abord, une vie privée - par - approche de conception , lorsque cela est possible , est une excellente façon d'aborder le problème . Par exemple, la tendance actuelle est de plus en plus compter sur un nuage - Services basés , soit directement (par exemple , via Dropbox, Instagram , les réseaux sociaux ou services similaires ) , ou indirectement (par exemple , lorsqu'une sauvegarde du contact , calendrier, bases de données des comptes sont nécessaires ) . Mais en poussant des données sur les nuages ​​- systèmes basés , quelque part sur Internet , est en totale contradiction avec nos considérations de confidentialité. Par conséquent, l'idée est d'analyser et d'expérimenter avec les services de cloud personnel (par exemple , owncloud , diaspora ) qui sont entièrement gérés par l'utilisateur. Ici, le but est de comprendre les possibilités, les opportunités et la facilité d'utilisation de ces systèmes , que ce soit en remplacement ou en association avec les services de cloud commerciales. Une autre direction est d' effectuer des analyses comportementales . En effet, afin de contrôler précisément les aspects de la vie privée , à un extrême , l'utilisateur peut avoir à interagir fortement avec l'appareil (par exemple , par le biais des pop-ups chaque fois une fuite potentielle de la vie privée est identifié ) , qui a un impact négatif sur la facilité d'utilisation de l'appareil . À l'autre extrême , le contrôle de la vie privée peut être simplifiée à l'extrême , dans l'espoir de ne pas trop interférer avec l'utilisateur, comme c'est le cas avec les autorisations statiques Android ou celui - Temps pop - up de iOS6 . Ce n'est pas non plus approprié , puisque l'utilisation de renseignements personnels une fois n'est pas comparable à l'utiliser chaque minute