Mobile Social Media as a Strategic Capability: Expanding Opportunties Social Media Has to Offer to B2B Firms

Mobile social media (MSM), an interaction, exchange of information and creation of user-generated content, mediated by mobile devices is becoming the locomotive that drives forward evolution of online world. So far, limited number of academic studies touched upon the MSM subject with all the papers being of conceptual nature. No empirical evidence is available to prove whether and how firms utilise MSM for their best advantage. This paper addresses this gap by employing the grounded theory approach (GT) to analyse interviews conducted in twenty-six B2B firms. This study found that eighteen firms use mobile technology primarily as a platform to access social media sites, understand canons of MSM consumption and utilise MSM as a strategic capability to reinforce the strategic position of a firm. Our data illustrates that the MSM strategic capability includes four main activities: (1) market sensing; (2) managing relationships; (3) branding and (4) developing content. These activities can results in the decreased research and development spendings without sacrificing innovativeness because MSM is a valuable source of information about the market and a source of ideas for new products/services. In practical terms firms can examine MSM activities and decide whether there is an opportunity to utilise MSM advantageously

City Magazines and Social Media: Moving beyond the Monthly

City magazines have long been established in many American locales, but digital media of all types are now offering opportunities and challenges to this genre of magazine. Digital media have also complicated the rapidly changing ecosystems of local information in which urban citizens reside. The resources and popularity of newspapers and broadcast news have shifted, and other forms of print, digital, and mobile media are assuming important roles in informing the public. With all these factors at work, this may be a pivotal moment for city magazines as they explore innovative technology, creative business strategies, and the new possibilities for coverage that these offer. As part of a larger, multi-method project, this study analyzes to what degree city magazines are using Twitter to move beyond a monthly publication schedule, to activate and engage audiences in new ways, and to address local topics and concerns. This study reveals that city magazines are informing the public and engaging their audiences through social media in limited but promising ways. It also strongly suggests that these magazines may indeed be using technology to move beyond their traditional monthly publication schedule and become a more vibrant part of local audiences’ information environment

When users control the algorithms: Values expressed in practices on the twitter platform

Recent interest in ethical AI has brought a slew of values, including fairness, into conversations about technology design. Research in the area of algorithmic fairness tends to be rooted in questions of distribution that can be subject to precise formalism and technical implementation. We seek to expand this conversation to include the experiences of people subject to algorithmic classification and decision-making. By examining tweets about the “Twitter algorithm” we consider the wide range of concerns and desires Twitter users express. We find a concern with fairness (narrowly construed) is present, particularly in the ways users complain that the platform enacts a political bias against conservatives. However, we find another important category of concern, evident in attempts to exert control over the algorithm. Twitter users who seek control do so for a variety of reasons, many well justified. We argue for the need for better and clearer definitions of what constitutes legitimate and illegitimate control over algorithmic processes and to consider support for users who wish to enact their own collective choices

Vortex of the Web. Potentials of the online environment

This volume compiles international contributions that explore the potential risks and chances coming along with the wide-scale migration of society into digital space. Suggesting a shift of paradigm from Spiral of Silence to Nexus of Noise, the opening chapter provides an overview on systematic approaches and mechanisms of manipulation – ranging from populist political players to Cambridge Analytica. After a discussion of the the juxtaposition effects of social media use on social environments, the efficient instrumentalization of Twitter by Turkish politicans in the course of the US-decision to recognize Jerusalem as Israel’s capital is being analyzed. Following a case study of Instagram, Black Lives Matter and racism is a research about the impact of online pornography on the academic performance of university students. Another chapter is pointing out the potential of online tools for the successful relaunch of shadow brands. The closing section of the book deals with the role of social media on the opinion formation about the Euromaidan movement during the Ukrainian revolution and offers a comparative study touching on Russian and Western depictions of political documentaries in the 2000s

Who let the trolls out? Towards understanding state-sponsored trolls

Recent evidence has emerged linking coordinated campaigns by state-sponsored actors to manipulate public opinion on the Web. Campaigns revolving around major political events are enacted via mission-focused ?trolls." While trolls are involved in spreading disinformation on social media, there is little understanding of how they operate, what type of content they disseminate, how their strategies evolve over time, and how they influence the Web's in- formation ecosystem. In this paper, we begin to address this gap by analyzing 10M posts by 5.5K Twitter and Reddit users identified as Russian and Iranian state-sponsored trolls. We compare the behavior of each group of state-sponsored trolls with a focus on how their strategies change over time, the different campaigns they embark on, and differences between the trolls operated by Russia and Iran. Among other things, we find: 1) that Russian trolls were pro-Trump while Iranian trolls were anti-Trump; 2) evidence that campaigns undertaken by such actors are influenced by real-world events; and 3) that the behavior of such actors is not consistent over time, hence detection is not straightforward. Using Hawkes Processes, we quantify the influence these accounts have on pushing URLs on four platforms: Twitter, Reddit, 4chan's Politically Incorrect board (/pol/), and Gab. In general, Russian trolls were more influential and efficient in pushing URLs to all the other platforms with the exception of /pol/ where Iranians were more influential. Finally, we release our source code to ensure the reproducibility of our results and to encourage other researchers to work on understanding other emerging kinds of state-sponsored troll accounts on Twitter.https://arxiv.org/pdf/1811.03130.pdfAccepted manuscrip