23,595 research outputs found
Understanding the beliefs and intentions in search and purchase functions in an e-commerce web site
10.1109/TEM.2008.922641IEEE Transactions on Engineering Management561106-114IEEM
Internet banking acceptance model: Cross-market examination
This article proposes a revised technology acceptance model to measure consumers’
acceptance of Internet banking, the Internet Banking Acceptance Model (IBAM). Data
was collected from 618 university students in the United Kingdom and Saudi Arabia. The
results suggest the importance of attitude, such that attitude and behavioral intentions
emerge as a single factor, denoted as “attitudinal intentions” (AI). Structural equation
modeling confirms the fit of the model, in which perceived usefulness and trust fully
mediate the impact of subjective norms and perceived manageability on AI. The
invariance analysis demonstrates the psychometric equivalence of the IBAM
measurements between the two country groups. At the structural level, the influence of
trust and system usefulness on AI vary between the two countries, emphasizing the
potential role of cultures in IS adoption. The IBAM is robust and parsimonious,
explaining over 80% of AI
The Impact of Websites Characteristics and Perceived Risks on the Hedonics and Utilitarian Motivation that Effect Online Shopping Intention
Electronic commerce has become one of the essential characteristics in the Internet era. In recent year, many of the studies suggest characteristics of website (1) evoke feelings for hedonic and (2) confirm or negate beliefs of utilitarian type of consumers. Although an attitude toward website has been formed through cognitive and hedonic processes, these factors could strengthen or weaken the intention of purchase at the last minutes. The objective of this paper is to synthesize the existing literature to conducting the survey to discover how the difference perception of risk avoider and risk taker shopper whether existed or not in term of these two type of motivation and attitude toward website
Alter ego, state of the art on user profiling: an overview of the most relevant organisational and behavioural aspects regarding User Profiling.
This report gives an overview of the most relevant organisational and\ud
behavioural aspects regarding user profiling. It discusses not only the\ud
most important aims of user profiling from both an organisation’s as\ud
well as a user’s perspective, it will also discuss organisational motives\ud
and barriers for user profiling and the most important conditions for\ud
the success of user profiling. Finally recommendations are made and\ud
suggestions for further research are given
A comprehensive structural model of factors affecting online consumer travel purchasing
The purpose of this research was to develop a comprehensive model to study consumers\u27 online purchase intention of travel products. Related literature reviews suggested antecedents of consumers\u27 online purchase intention including EC travel web site design, past purchase experience, consumer trust, consumer\u27s attitudes toward online shopping of travel products; The model was developed by integrating one existing theoretical model (Shim\u27s Online Pre-purchase Intentions Model) with several important factors which were guided by theories: (1) social cognitive theory, (2) self-efficacy theory, (3) theory of planned behavior (TPB), (4) attitude-behavior consistency theory, (5) theory of consumer trust, and (6) communication theory. As a prior attempt to integrate these theories in the context of hospitality industry, the scope of this study was limited to empirically test the model with data collected from leisure travelers in United States. The study proposed seven hypotheses. The data was collected via Internet survey. A structural equation modeling analysis revealed that six hypotheses hold true in this study; The overall results indicated that the Theory of Planned Behavior, attitude-behavior consistency theory, theory of consumer trust, and communication theory provide a good understanding those factors. The results revealed a strong support for the importance of designing a travel Web site. In consumers\u27 perspective, a good travel Web site should provide consumers with detailed, timely, and accurate information, reliable system operation, and excellent service quality. A well design e-travel agency can significantly influence consumers\u27 attitude, purchase experience, consumer trust, and online purchase intention. The findings also showed the significance of managing consumers\u27 attitude by creating convenience perception, good merchant image, and value perception in consumers\u27 mind. The importance of previous online shopping experience illustrates the strategic point of turning existing online consumers into repeat customers by providing them with satisfying online shopping experience. Although there is one contradicting finding in the hypotheses, this study still provided a more comprehensive model to explore consumers\u27 online purchase intention of travel products; Future researchers can use result of this study to create a new model to explore customer\u27s repurchase intention and to develop an effective consumer loyalty program
Fostering Purchasing Intention: The Influence of Appearance and Functionality on Consumers’ Initial Trust in a web Vendor
In the highly competitive e-commerce environment, a large portion of the web vendors are new, small, or lack name recognition. When a customer visits an unknown vendor, the website needs to provide signals that it is trustworthy, or the customer may not complete a transaction. This research investigates how vendors may signal trustworthiness through features of the website. We examine how to win consumers’ trust through examining appearance and functionality features of a website. Consumers’ awareness and impressions of these features should influence their initial trust in a web vendor. If the vendor successfully fosters trust, then consumers will be more likely to make a purchase. We conduct an empirical study to test these relationships. This research contributes to the literature of online trust and web design. We will discuss the implications for research and practice in the conference
The Customer-Centered B2C Literature through the Lens of Activity Theory: A Review and Research Agenda
A multitude of published research studies investigate the B2C phenomenon from the customer point of view. At this point, making sense of such a large number of studies is a difficult task. The aim of this paper is to organize the literature to provide a clear depiction of what we know and what we don\u27t know about it in order to identify specific areas where future research efforts are needed. A review of the B2C literature of the past seven years yielded 115 papers investigating the phenomenon from the user/customer perspective, 74 of these were empirical. This literature is organized according to the Activity Theory framework, allowing for an enhanced understanding of the phenomenon through a social context perspective. Future research directions are identified and discussed
An Investigation of Antecedents and Consequences of Consumers’ Attitudes Toward an Apparel Website.
The percentage of U.S. consumers shopping and purchasing through the Internet is
growing. The consumer has adapted to using the Internet to purchase products and retailers
have profited from this new channel. Although the Internet is becoming an important part of
business as well as consumers’ daily lives, little is known about how a website provides
competitive advantage to a retailer and what makes a website appealing to consumers. In
order to address the gap in research that exists regarding why and how consumers identify
with online apparel retailers, the purpose of this research is to examine the relationship
between website attributes (e.g., perceived attractiveness, informativeness), e-service quality
(e.g., efficiency, fulfillment, system availability) and consumer-company identification for
online information search and purchase behavior. More specifically, this research examines
the links between consumer-company identification, perceived usefulness, and attitude
toward a website, and their implications for the behavioral intention of consumers.
Behavioral intention includes the consumer’s intention to search for information and
intention to purchase within the online environment. Very little research has been done that connects consumer-company identification
with information search and purchase behavior of apparel consumers in the online context.
Combining elements from Social identity Theory and Technology Acceptance Model, this
study proposes a conceptual model that builds on the Technology Acceptance Model and tests
a total of seven hypotheses developed based on the key constructs and literature. Survey data were collected from a convenience sample of 291 students at the
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University of North Carolina at Greensboro, based on a pre-selected website (American
Eagle: www.ae.com). Structural Equation Modeling was used to test the hypothesized
relationships. Findings revealed that six of the seven hypothesized relationships were supported.
This study makes several contributions to the literature. First, this study tests
consumer-company identification to provide implications for Internet retailing. Second, the
research provides important insights into consumers’ search and purchase intentions in
relation to consumer-company identification with, perceived usefulness of, and attitude
toward a website. Third, discussion of the relationship between website design attributes,
e-service quality attributes and perceived usefulness provides suggestions for online
marketing strategy. Fourth, this research connects psychological concepts like identity and
organization identification with business strategies and consumer decision-making. Finally,
this research confirms the unique value of Internet technology to retailing and emphasizes the
importance of online store attributes to search and purchase intention
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