What's APPening to news? A mixed-method audience-centred study on mobile news consumption

News is increasingly being consumed on a multitude of media devices, including mobile devices. In recent years, mobile news consumption has permeated individuals’ news consumption repertoires. The main purpose of this study is twofold: (1) gain insight in how mobile news outlets infiltrated the broader news media repertoires of mobile device owners and (2) understand in what circumstances mobile news is consumed within these news media repertoires. The key is to understand how and why this widening agency in appropriating various places and social spaces in everyday life relates to general news media consumption (Peters, 2012). This two-phased study aims to illuminate how mobile device owners position their mobile news consumption in relation to other types of news media outlets. First, a guiding cluster analysis of a large-scale questionnaire (N = 1279) was preformed, indicating three types of news consumers. Second, in order to thicken the originally derived clusters, a mixed-method study was set up, combining objective data originating from mobile device logs with more subjective audience constructions through personal diaries and face-to-face interviews (N = 30). This study reveals the Janus-faced nature of mobile news. On the one hand, the majority of news consumers dominantly relies on traditional media outlets to stay informed, only to supplement with online mobile services in specific circumstances. Even then, there is at least a tendency to stick to trusted brand materials. On the other hand, these mobile news outlets/products do seem to increasingly infiltrate the daily lives of mobile audiences who were previously disengaged with news

The Usage of Personal Data as Content in Integrated Marketing Communications

Personal user data has proven extremely valuable for firms in the digital age. The wealth of data available to firms has provided unprecedented access into the world of the consumer. Companies hoping to capitalize on their user's data have turned to several interesting outlets. This research addresses the repurposing of user data as content in marketing. By analyzing four cases of data presented as marketing communications across two companies, this research provides new insights into the public release of private user data for marketing purposes. Four cases of personal data used in marketing communications were chosen specifically for their time proximity, characteristics of the sending firms, and their disparate outcomes. These instances of marketing communications, two by Spotify and two by Netflix, were released during November and December of 2017 and each resulted in a diverse range of public opinion. An analysis of these cases was conducted using the comprehensive framework of integrated marketing communications (Tafesse & Kitchen, 2017). There is a significant difference in the perceptual outcomes of integrated marketing communication campaigns which display user data as content. This analysis provides insights into the characteristics of marketing communications and how their outcomes fit into broader marketing strategies. These case studies provide opportunities for marketers to improve their campaigns in line with their desired audience outcome. Patterns of scope, strategy, mode, and outcome do not suggest success or failure in the context of marketing communications, but rather a set of insights marketers should keep in mind when pursuing communication strategies which harness personal user data.No embargoAcademic Major: Marketin

Mobile - First News: How People Use Smartphones to Access Information

This report is based on a research study conducted with Nielsen and commissioned by Knight Foundation to explore how people use mobile platforms for news

Modeling the formation of attentive publics in social media: the case of Donald Trump

Previous research has shown the importance of Donald Trump’s Twitter activity, and that of his Twitter following, in spreading his message during the primary and general election campaigns of 2015–2016. However, we know little about how the publics who followed Trump and amplified his messages took shape. We take this case as an opportunity to theorize and test questions about the assembly of what we call “attentive publics” in social media. We situate our study in the context of current discussions of audience formation, attention flow, and hybridity in the United States’ political media system. From this we derive propositions concerning how attentive publics aggregate around a particular object, in this case Trump himself, which we test using time series modeling. We also present an exploration of the possible role of automated accounts in these processes. Our results reiterate the media hybridity described by others, while emphasizing the importance of news media coverage in building social media attentive publics.Accepted manuscrip

Breaking Down the Chain: A Guide to the Soft Drink Industry

Provides an overview of the soft drink industry's earnings, structure, markets, and determinants of demand; major players; supply chain; marketing strategies; and policy and legislative actions in response to the sugar-sweetened beverage tax

Mediating Conflict: Al-Jazeera English and the Possibility of a Conciliatory Media

Based on a multi-country survey, examines the role of the satellite news channel in educating audiences and providing a forum for cross-cultural communications. Analyzes its impact on viewers' tolerance toward others and engagement with competing claims

Border Patrol: The Rise and Role of Fact-Checkers and Their Challenge to Journalists’ Normative Boundaries

Although most research to date has focused on leading U.S. fact-checkers, similar initiatives are gaining strength all over the world. This study draws on a globally disseminated questionnaire, plus interviews with fact-checkers on four continents, to examine their role and reach in relation to other journalistic enterprises, as well as the challenges they face. A conceptual framework of journalistic boundary-setting helps guide the exploration

Māori and community news constructions of Meningococcal B: the promotion of a moral obligation to vaccinate

News media communicate various risks of disease, showcase medical breakthroughs and disseminate texts that both reflect and renegotiate shared cultural understandings of health and illness. Little is known about the role of Māori and community news media in the social negotiation of health and illness in Aotearoa. To address this gap in the literature, this paper reports findings from a study of news reporting on Meningococcal B by the Māori Television Service and two community newspapers serving Māori communities. Findings document how news works to position vaccination as a ‘common sense’ practice that whānau have a moral obligation to undergo. Neglected are wider socio-structural considerations that impact the prevalence of illness among Māori