Examining the Effects among Motivation Needs, Satisfaction, and Instagram Continuance Intention in Malaysian Students

While social media platforms, notably Instagram, have gained traction among university students, this study sought to understand factors influencing their continued use among a segment of Malaysian university students. The primary purpose of this study was to examine the role of satisfaction (SAT) as a mediator in the relationship between various types of motivational needs and the continued intention (CI) to use Instagram. The motivational needs under study included cognitive needs (CN), affective needs (AN), personal integrative needs (PIN), social integrative needs (SIN), and escape needs (EN). This research was built on the foundations of the Uses and Gratifications Theory (UGT) and Expectation Confirmation Theory (ECT). Using a non-probablistic sampling strategy, this study gathered data via questionnaires from a sample of 384 students from six selected universities in Klang Valley. Within the scope of the research sample, a key finding emerged: SAT notably mediates the relationship between CN, SIN, PIN, and CI. This finding illustrates the pivotal role of SAT in the context of UGT and ECT, suggesting that SAT derived from Instagram usage is a critical factor in explaining the sustained engagement of university students, based on specific motivational needs. Within the context of this study's sampled participants, this result offers insights into how SAT, influenced by distinct motivational needs, may impact the intention to continue using Instagram. In practical terms, these insights may assist social media platform developers and educational institutions in understanding and addressing the satisfaction and engagement levels of university users. Simultaneously, the quota sampling strategy employed in this study serves as a valuable model for future research in similar contexts. However, this study recommend that future research expand the sample to include a broader cross-section of Malaysian university students to enhance representativeness and generalizability

Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification

Purpose - Social media as a competitive marketing tool deliver online platforms for retailers to get closer to their consumers/visitors/shoppers through continued interaction. This study scrutinizes how customer values (functional, social, and experimental) enhance satisfaction, loyalty, identification and how such relationships, in turn, impact on user-continuance interaction intention. Design/methodology/approach – A mixed method approach was designed to identify the consumers perception towards high-end retailers of worldwide brands. 12 interviews were conducted with experts in retailing and a survey with 390 respondents. Structural equation modeling/AMOS was employed to gain insight into the various relationships and influences. Findings - To augment user-continuance interaction intention, results indicate that retail managers should focus more on customer-based values when they design marketing strategies for brand pages on social media. The findings also provide guidelines for retail marketing and social media managers to generate consumer value in the retail environment via information quality, product-related learning, and economic benefits (functional value), interaction, collaboration, and social presence (social value), and experiential value (intellectual and effective value). Originality/value - The paper offers critical managerial contributions by presenting a comprehensive picture of the condition in which a favorable brand social media page could be constructed within a brand to satisfy consumers value and achieve satisfaction, loyalty, identification, and continuance interaction intention; all of which are critical objectives for every company. In other words, a clear knowledge of the dimensions of consumer value concepts can assist retail communication managers to improve consumers/visitors/shoppers intention to continue their interaction in a competitive market. The current study is one of the very few emerging research studies to have examined the relationships between consumers/visitors/shoppers functional, values, social values, and experimental values empirically, to have further explored the relationships between the research constructs

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

Our study analyzes an educational experience based on the integrated use of social media within a higher education course under a personal learning environment approach and investigates the factors that determine students' loyalty to social media learning. We examined the moderating role of need for cognition (NFC) in students' formation of attitudes, satisfaction, and loyalty toward this learning experience. The results indicate that NFC has an influence on these variables, significantly moderating how loyalty toward social media learning is formed. For high-NFC students, satisfaction with the learning experience is the most important variable to explain loyalty; whereas for low-NFC students, attitudes have a stronger effect. Different strategies are suggested, according to the learners' NFC levels, for increasing the use of social media in personal learning environments. Practical implications for improving the integration of such informal resources into formal education are discussed.Junta de Andalucía – Programa Andaluz de I + D P12 SEJ 259

Continuance interaction intention in retailing: relations between customer values, satisfaction, loyalty, and identification

Purpose - Social media as a competitive marketing tool deliver online platforms for retailers to get closer to their consumers/visitors/shoppers through continued interaction. This study scrutinizes how customer values (functional, social, and experimental) enhance satisfaction, loyalty, identification and how such relationships, in turn, impact on user-continuance interaction intention. Design/methodology/approach – A mixed method approach was designed to identify the consumers perception towards high-end retailers of worldwide brands. 12 interviews were conducted with experts in retailing and a survey with 390 respondents. Structural equation modeling/AMOS was employed to gain insight into the various relationships and influences. Findings - To augment user-continuance interaction intention, results indicate that retail managers should focus more on customer-based values when they design marketing strategies for brand pages on social media. The findings also provide guidelines for retail marketing and social media managers to generate consumer value in the retail environment via information quality, product-related learning, and economic benefits (functional value), interaction, collaboration, and social presence (social value), and experiential value (intellectual and effective value). Originality/value - The paper offers critical managerial contributions by presenting a comprehensive picture of the condition in which a favorable brand social media page could be constructed within a brand to satisfy consumers value and achieve satisfaction, loyalty, identification, and continuance interaction intention; all of which are critical objectives for every company. In other words, a clear knowledge of the dimensions of consumer value concepts can assist retail communication managers to improve consumers/visitors/shoppers intention to continue their interaction in a competitive market. The current study is one of the very few emerging research studies to have examined the relationships between consumers/visitors/shoppers functional, values, social values, and experimental values empirically, to have further explored the relationships between the research constructs

Proposing the Multimotive Information Systems Continuance Model (MISC) to Better Explain End-User System Evaluations and Continuance Intentions

To ensure that users want to continue using a system, information system designers must consider the influence of users’ intrinsic motivations in addition to commonly studied extrinsic motivations. In an attempt to address this need, several studies have extended models of extrinsic motivation to include intrinsic variables. However, these studies largely downplay the role of users’ intrinsic motivations in predicting system use and how this role differs from that of extrinsic motivation. The role of met and unmet expectations related to system use is often excluded from extant models, and their function as cocreators in user evaluations has not been sufficiently explained. Even though expectations are a firmly established consequence of motivations and an antecedent of interaction evaluations, this area remains understudied. Our paper addresses these gaps by developing and testing a comprehensive model—the multimotive information systems continuance model (MISC)—that (1) explains more accurately and thoroughly the roles of intrinsic and extrinsic motivations, (2) explains how the fulfillment of intrinsic and extrinsic motivations affects systems-use outcome variables differently through met expectations, and (3) accounts for the effects of key design constructs

The context and content related determinants of professional social networking site usage – A perceived value perspective

Previous studies of organisational or recreational use of social networking sites (SNSs) are unable to fully explain a setting where work and play aspects combine, as in the case of professional SNS. This thesis aims at complementing the current research on SNS usage determinants by including the parallel roles of individual and professional self in using a professional SNS, a topic still academically sparse. This thesis applies the perceived value concept as a multidimensional determinant of SNS usage. Previous research has confirmed the relevance of perceived value in studying SNS continuance. In this study, perceived value is framed using context-content and individual-professional value scales for explaining the continuous usage of professional SNS. Theory on perceived consumption value (individual self) is complemented with social capital theory and the concept of resource pooling (professional self). Data from LinkedIn usage is then collected from users of different professional life stage. The research model and hypotheses are tested using PLS-SEM method. The key findings of this study both complement and confirm previous SNS research. First, the results indicate that the bridging social capital is a major contextual determinant of professional SNS usage whereas bonding social capital bears no clear significance. This is opposing to what previous literature on recreational SNS has claimed. Second, the hedonic value seems to be a stronger determinant of professional SNS usage than utilitarian value – something not expected in the case of professional service, but parallel to what has been found on recreational SNS. The perceived value approach brings a new perspective to SNS research and the robust empirical results verify the applicability of the individual-professional as well as the context-content scale of perceived value. The framework also shows substantial predictive capability which demonstrates its relevance for subsequent research

Understanding Continuance Intention to Use Smoking Cessation Online Health Community: A Social Exchange Perspective

This study aims to investigate the factors determining smokers’ continuance intention to use smoking cessation online health communities from a social exchange perspective. This study proposes that the benefits of using smoking cessation online health community consists of informational benefit, emotional benefit, and companionship, which have positive effects on users’ continuance intention to use smoking cessation online health communities, whereas the cost is composed of time and efforts as well as privacy concern, which exert a negative impact on smokers’ continuance intention. In addition, some factors are set as moderators in the proposed research model to explore the different roles of benefits and costs in shaping continuance intention among different user groups

Understanding the role of social situations on continuance participation intention in online communities: an empirical perspective

In recent years, the mushrooming development of Online Communities (OCs) has ushered a new paradigm of research for organizational sustainability in IS. In essence, the growth and survival of an online community relies predominantly on the continuous participation of its members. Given that the emergence of OCs may decay or even diminish due to the lack of consistent involvement of members, it is of paramount importance to fathom how to retain and entice members of OCs in terms of their continuous participation in the online platform. Extant studies have focused mostly on personal belief constructs and subjective norm constructs to study users' continuous behavior. However, the important role of social situations has not been sufficiently explored and investigated in IS, particularly in the emerging context of OCs. Drawing on the Triandis model, this study proposes a research model incorporating social situations as the moderator on the continuance participation intention in OCs. We collected data from two large OCs to examine whether congruence exists between situation perceptions and situation reactions. The empirical results show that social situations play an important role in determining the strength of the relationships between affect, social factors, and perceived consequences and the continuance intention in OCs

Examining the Influence of Media System Dependency Relations on User Satisfaction, and Continuance Intention in Social Networking Services

Social Networking Services (SNS) exert a substantial influence in the digital realm. For marketers and entrepreneurs, comprehending the nuances of potential consumer interaction with SNS is pivotal to craft optimal communication strategies. Consequently, deciphering the determinants that either encourage or hinder individual SNS usage behaviors becomes imperative, as it fosters deeper insights into users' continuance intentions and facilitates the building of robust relationships. Drawing upon the Media System Dependency (MSD) theory, this research addresses two main questions: 1) How do individuals' MSD relations, encompassing Understanding Dependency (UD), Orientation Dependency (OD), and Play Dependency (PD), satisfaction (ST) within the SNS context? 2) Does satisfaction subsequently enhance their continuance intention (CI) towards the SNS? To address these queries, we scrutinized data amassed from 393 online Weibo users in China. Participants, all of whom possessed prior Weibo experience, were invited to partake in a comprehensive survey. The proposed hypotheses were rigorously examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The analysis revealed that the three delineated MSD relations significantly bolstered participants' ST, which in turn robustly influenced their CI. This study's findings shed invaluable light on the nexus between MSD relations and SNS engagement, offering meaningful implications for both academics and SNS practitioners. Future research endeavors are encouraged to expand upon these insights and further fortify our understanding of the topic

An Investigation into Consumers’ Continued Social Shopping Intentions

Social shopping (s-shopping), a novel online shopping model which connects consumers and leverages collaborative efforts, has achieved initial success. However, the continued usage remains a serious issue. To explore the consumers’ intentions to continually participate in s-shopping activities, we reviewed literature on sustaining IS usage and s-shopping technical designs and built a research model. To test the hypotheses, an online survey of s-shopping users was conducted in a leading Chinese social network site, Sina Weibo. The results confirmed that consumers’ perceptions of the usefulness and enjoyment of using the s-shopping system are critical predictors of their persistent usage. Moreover, informational social support from the virtual group also encourages ongoing participation in the collaborative shopping activities. In addition, personalization, social interaction and social presence support of the s-shopping system are discovered as remarkable antecedents of consumers’ usefulness, enjoyment and social support perceptions of the system. This paper fills in the research gap of s-shopping continuance and enriches s-shopping literature