Understanding User Behavioral Intention to Adopt a Search Engine that Promotes Sustainable Water Management

An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches lead us to reflect more on the users’ behavioral intention with respect to search engines that support sustainable projects like water management projects. Another issue to consider is the factors that determine the adoption of such search engines. In the present study, we aim to identify the factors that determine the intention to adopt a search engine, such as Lilo, that favors sustainable water management. To this end, a model based on the Theory of Planned Behavior (TPB) is proposed. The methodology used is the Structural Equation Modeling (SEM) analysis with the Analysis of Moment Structures (AMOS). The results demonstrate that individuals who intend to use a search engine are influenced by hedonic motivations, which drive their feeling of contentment with the search. Similarly, the success of search engines is found to be closely related to the ability a search engine grants to its users to generate a social or environmental impact, rather than users’ trust in what they do or in their results. However, according to our results, habit is also an important factor that has both a direct and an indirect impact on users’ behavioral intention to adopt different search engines

Understanding user behavioral intention to adopt a search engine that promotes sustainable water management

El aumento de las búsquedas en línea de los usuarios, la preocupación social por una gestión eficiente de los recursos como el agua y la aparición de cada vez más plataformas digitales con fines sostenibles para realizar búsquedas en línea nos llevan a reflexionar más sobre la intención de comportamiento de los usuarios con respecto a los motores de búsqueda que apoyan proyectos sostenibles como los proyectos de gestión del agua. Otra cuestión a considerar son los factores que determinan la adopción de tales motores de búsqueda. En el presente estudio, nos proponemos identificar los factores que determinan la intención de adoptar un motor de búsqueda, como Lilo, que favorezca la gestión sostenible del agua. Para ello, se propone un modelo basado en la Teoría del Comportamiento Planificado (TPB). La metodología utilizada es el análisis de Modelado de Ecuaciones Estructurales (SEM) con el Análisis de Estructuras de Momento (AMOS). Los resultados demuestran que los individuos que pretenden utilizar un motor de búsqueda están influenciados por motivaciones hedónicas, que impulsan su sentimiento de satisfacción con la búsqueda. Del mismo modo, el éxito de los motores de búsqueda está estrechamente relacionado con la capacidad que un motor de búsqueda otorga a sus usuarios para generar un impacto social o ambiental, más bien que la confianza de los usuarios en lo que hacen o en sus resultados. Sin embargo, según nuestros resultados, el hábito es también un factor importante que tiene un impacto directo e indirecto en la intención de comportamiento de los usuarios para adoptar diferentes motores de búsqueda.An increase in users’ online searches, the social concern for an efficient management of resources such as water, and the appearance of more and more digital platforms for sustainable purposes to conduct online searches lead us to reflect more on the users’ behavioral intention with respect to search engines that support sustainable projects like water management projects. Another issue to consider is the factors that determine the adoption of such search engines. In the present study, we aim to identify the factors that determine the intention to adopt a search engine, such as Lilo, that favors sustainable water management. To this end, a model based on the Theory of Planned Behavior (TPB) is proposed. The methodology used is the Structural Equation Modeling (SEM) analysis with the Analysis of Moment Structures (AMOS). The results demonstrate that individuals who intend to use a search engine are influenced by hedonic motivations, which drive their feeling of contentment with the search. Similarly, the success of search engines is found to be closely related to the ability a search engine grants to its users to generate a social or environmental impact, rather tan users’ trust in what they do or in their results. However, according to our results, habit is also an important factor that has both a direct and an indirect impact on users’ behavioral intention to adopt different search engines.peerReviewe

What Drives Volunteers to Accept a Digital Platform That Supports NGO Projects?

Technology has become the driving force for both economic and social change. However, the recruitment of volunteers into the projects of non-profit-making organizations (NGO) does not usually make much use of information and communication technology (ICT). Organizations in this sector should incorporate and use digital platforms in order to attract the most well-prepared and motivated young volunteers. The main aim of this paper is to use an extended Technology Acceptance Model (TAM) to analyze the acceptance of a technological platform that provides a point of contact for non-profit-making organizations and potential volunteers. The TAM is used to find the impact that this new recruitment tool for volunteers can have on an ever-evolving industry. The TAM has been extended with the image and reputation and visual identity variables in order to measure the influence of these non-profit-making organizations on the establishment and implementation of a social network recruitment platform. The data analyzed are from a sample of potential volunteers from non-profit-making organizations in Spain. A structural equation approach using partial least squares was used to evaluate the acceptance model. The results provide an important contribution to the literature about communication in digital environments by non-profit-making organizations as well as strategies to improve their digital reputation

Purchase intention of specialty coffee

The main aims of this study are: (1) to test whether the theory of planned behavior (TPB) is useful to explain the intention to purchase specialty co ee; (2) to analyze whether people more involved in social responsibility could manifest a di erent response from those not so interested in this matter concerning specialty co ee. The sample is composed of 489 specialty co ee consumers from Brazil. The statistical tool for testing the measurement and structural model was partial least squares. Then a multigroup analysis was performed to meet the second objective; the software SmartPLS was utilized. The main contributions of this study are that we can explain the intention to use specialty coffee in a sample of Brazilian consumers using the classical TPB model. Moreover, we demonstrate the moderating e ect of consumer perception of corporate social responsibility in this general model

User Acceptance of Mobile Broadband in Nigeria

Broadband access has been identified as a fundamental part of any thriving economy because it contributes to GDP.  Besides, mobile broadband has been seen as the means for which developing countries can leapfrog into the post-industrial era. According to the figure released by Nigerian Communications Commission in April, 2014, the number of mobile internet subscribers had dropped from 64.5 to 63 million as at February, 2014 and steadily rose to 87 million in April, 2015. Considering those figures and comparing it with the national population figure of about 178 million, and the mobile telephone subscription figure of about 145 million in Nigeria, the rate of acceptance of mobile broadband is not an appreciable penetration rate to substantially drive the adoption of other e-services like mobile commerce, mobile payment services throughout the entire country, except for few cities. To bridge this gap and foster faster rate of acceptance of mobile internet, this paper sought to investigate the factors that could stimulate the intention of users to use mobile broadband in Nigeria by empirically validating an integrated research model, adopted from the unified theory of acceptance and use technology (UTUAT) model by integrating mobile broadband motivation, government support and perceived price value constructs. Online survey data was collected from 376 respondents and analyzed using partial least square (SmartPLS) technique. Result shows that mobile broadband motivation, government support, perceived price value, social influence’ and facilitating conditions are significant determinants of intention behavior to use mobile broadband in Nigeria. The findings of this research are vital to telecoms and broadband service providers in understanding the factors that stimulate people’s behavior for subscribing to mobile internet and for deploying infrastructures and services; it will also help government and telecoms regulators to streamline their policy towards meeting these factors. To the academia, this integrated research model presents an extended view of the UTAUT model for investigating the determinants of broadband acceptance in developing countries. Keywords: mobile broadband, motivation, government support, Nigeri

Ecodriving and Carbon Footprinting: Understanding How Public Education Can Reduce Greenhouse Gas Emissions and Fuel Use

Ecodriving is a collection of changes to driving behavior and vehicle maintenance designed to impact fuel consumption and greenhouse gas (GHG) emissions in existing vehicles. Because of its promise to improve fuel economy within the existing fleet, ecodriving has gained increased attention in North America. One strategy to improve ecodriving is through public education with information on how to ecodrive. This report provides a review and study of ecodriving from several angles. The report offers a literature review of previous work and programs in ecodriving across the world. In addition, researchers completed interviews with experts in the field of public relations and public message campaigns to ascertain best practices for public campaigns. Further, the study also completed a set of focus groups evaluating consumer response to a series of websites that displayed ecodriving information. Finally, researchers conducted a set of surveys, including a controlled stated-response study conducted with approximately 100 University of California, Berkeley faculty, staff, and students, assessing the effectiveness of static ecodriving web-based information as well as an intercept clipboard survey in the San Francisco Bay Area. The stated-response study consisted of a comparison of the experimental and control groups. It found that exposure to ecodriving information influenced people’s driving behavior and some maintenance practices. The experimental group’s distributional shift was statistically significant, particularly for key practices including: lower highway cruising speed, driving behavior adjustment, and proper tire inflation. Within the experimental group (N = 51), fewer respondents significantly changed their maintenance practices (16%) than the majority that altered some driving practices (71%). This suggests intentionally altering driving behavior is easier than planning better maintenance practices. While it was evident that not everyone modifies their behavior as a result of reviewing the ecodriving website, even small shifts in behavior due to inexpensive information dissemination could be deemed cost effective in reducing fuel consumption and emissions

Sustainable consumption: towards action and impact. : International scientific conference November 6th-8th 2011, Hamburg - European Green Capital 2011, Germany: abstract volume

This volume contains the abstracts of all oral and poster presentations of the international scientific conference „Sustainable Consumption – Towards Action and Impact“ held in Hamburg (Germany) on November 6th-8th 2011. This unique conference aims to promote a comprehensive academic discourse on issues concerning sustainable consumption and brings together scholars from a wide range of academic disciplines. In modern societies, private consumption is a multifaceted and ambivalent phenomenon: it is a ubiquitous social practice and an economic driving force, yet at the same time, its consequences are in conflict with important social and environmental sustainability goals. Finding paths towards “sustainable consumption” has therefore become a major political issue. In order to properly understand the challenge of “sustainable consumption”, identify unsustainable patterns of consumption and bring forward the necessary innovations, a collaborative effort of researchers from different disciplines is needed

Engagement del consumidor a través del contenido generado por las empresas en instagram

Purpose: The purpose of this paper is to analyse the impact of consumers’ perceptions of the enjoyment and originality of firm-generated content (FGC) posted on Instagram on affective customer engagement (CE). In addition, an examination is undertaken of affective CE as a driver of customer behaviour. Design/methodology/approach: The paper takes a quantitative approach using a sample of 334 women followers of an eco-friendly restaurant Instagram account. After validation of the measurement scales, the hypotheses were tested through structural equation modelling. Drawing on the stimuli-organism-response framework the authors posit that consumers’ perceptions of the enjoyment and originality of Instagram posts generate affective CE, which, in turn, influences customer behaviour. Findings: The results showed that the perceived enjoyment and perceived originality of Instagram posts generated by an eco-friendly restaurant have a positive influence on affective CE, which, in turn, affects consumers’ recommendation behaviours, intention to follow the restaurant’s advice on Instagram and intention to revisit the restaurant. Originality/value: This research provides novel insights into how the perceived enjoyment and originality of FGC posted on Instagram increases women’s affective engagement and expands knowledge of how affective CE might increase positive electronic word-of-mouth, intention to follow the restaurant’s advice and repurchase intentionsUniversity of Valencia (Spain) under Grant UV-INV-AE19-121225