MAP: Microblogging Assisted Profiling of TV Shows

Online microblogging services that have been increasingly used by people to share and exchange information, have emerged as a promising way to profiling multimedia contents, in a sense to provide users a socialized abstraction and understanding of these contents. In this paper, we propose a microblogging profiling framework, to provide a social demonstration of TV shows. Challenges for this study lie in two folds: First, TV shows are generally offline, i.e., most of them are not originally from the Internet, and we need to create a connection between these TV shows with online microblogging services; Second, contents in a microblogging service are extremely noisy for video profiling, and we need to strategically retrieve the most related information for the TV show profiling.To address these challenges, we propose a MAP, a microblogging-assisted profiling framework, with contributions as follows: i) We propose a joint user and content retrieval scheme, which uses information about both actors and topics of a TV show to retrieve related microblogs; ii) We propose a social-aware profiling strategy, which profiles a video according to not only its content, but also the social relationship of its microblogging users and its propagation in the social network; iii) We present some interesting analysis, based on our framework to profile real-world TV shows

Learning user-specific latent influence and susceptibility from information cascades

Predicting cascade dynamics has important implications for understanding information propagation and launching viral marketing. Previous works mainly adopt a pair-wise manner, modeling the propagation probability between pairs of users using n^2 independent parameters for n users. Consequently, these models suffer from severe overfitting problem, specially for pairs of users without direct interactions, limiting their prediction accuracy. Here we propose to model the cascade dynamics by learning two low-dimensional user-specific vectors from observed cascades, capturing their influence and susceptibility respectively. This model requires much less parameters and thus could combat overfitting problem. Moreover, this model could naturally model context-dependent factors like cumulative effect in information propagation. Extensive experiments on synthetic dataset and a large-scale microblogging dataset demonstrate that this model outperforms the existing pair-wise models at predicting cascade dynamics, cascade size, and "who will be retweeted".Comment: from The 29th AAAI Conference on Artificial Intelligence (AAAI-2015

Understanding Status Update in Microblog: A Perspective on Media Needs

Microblog has grown popularly as a seminal social medium for timely information seeking and sharing. However, the reason why individuals update real-time information in microblog has not been well understood, and empirical research to address this specific information behavior is hardly available. As a felt urge can be conceptualized as a precursor of real-time updating in the microblog, we attempt to capture the underlying mechanism in causing this less reflective behavior urge. We apply the media needs theory to investigate how the individuals’ media needs spark their urge to update personal status in the microblog. In particular, we conceptualize the cognitive needs as related to information uniqueness, personal integrative needs as related to connectivity, social integrative needs as a unidirectional relationship, affective needs as positive emotions and tension release needs as negative emotions. An online survey was employed to validate the proposed model within 523 microblog users in China. The results suggest that the users’ behavior urge is significantly influenced by information uniqueness, connectivity, unidirectional relationship and positive emotions. Furthermore, among the five media needs, the affective and social integrative related factors strongly determine the personal real-time status update in microblog. The theoretical and practical implications are discussed in this paper

Interactive Search and Exploration in Online Discussion Forums Using Multimodal Embeddings

In this paper we present a novel interactive multimodal learning system, which facilitates search and exploration in large networks of social multimedia users. It allows the analyst to identify and select users of interest, and to find similar users in an interactive learning setting. Our approach is based on novel multimodal representations of users, words and concepts, which we simultaneously learn by deploying a general-purpose neural embedding model. We show these representations to be useful not only for categorizing users, but also for automatically generating user and community profiles. Inspired by traditional summarization approaches, we create the profiles by selecting diverse and representative content from all available modalities, i.e. the text, image and user modality. The usefulness of the approach is evaluated using artificial actors, which simulate user behavior in a relevance feedback scenario. Multiple experiments were conducted in order to evaluate the quality of our multimodal representations, to compare different embedding strategies, and to determine the importance of different modalities. We demonstrate the capabilities of the proposed approach on two different multimedia collections originating from the violent online extremism forum Stormfront and the microblogging platform Twitter, which are particularly interesting due to the high semantic level of the discussions they feature