UNDERSTANDING COLLABORATIVE STICKINESS INTENTION IN SOCIAL NETWORK SITES FROM THE PERSPECTIVE OF KNOWLEDGE SHARING

This study aims to investigate users’ knowledge sharing intention and collaborative stickiness intention towards social network sites (SNS). SNS offer an opportunity for users to interact and form relationships, while knowledge is accrued by integrating user’s information, experience, and practice. However, there have been few systematic studies that ask why people use SNS to share knowledge. We adopt social capital theory, social identity theory, as well as use and gratification theory to explore the determinants of members’ knowledge sharing intention in SNS. The survey was conducted on two education VCs of facebook, while most members were teachers and educators. Data analysis was carried out to validate our research model, and SmartPLS were used to analyze users’ collaborative stickiness intention. The result shows that social capital and social identity have impact on teacher’s knowledge sharing intention, in turn, influence on collaborative stickiness intention toward on SNS. Our findings not only help researchers interpret why members sharing their knowledge in VC, but also assist practitioners in developing better SNS strategy

UNDERSTANDING COLLABORATIVE STICKINESS INTENTION IN SOCIAL NETWORK SITES FROM THE PERSPECTIVE OF KNOWLEDGE SHARING

Abstract This study aims to investigate users' knowledge sharing intention and collaborative stickiness intention towards social network sites (SN

BUILDING A FACEBOOK EMBEDDED PICTURE BOOK DESIGN LEARNING PLATFORM AND UNDERSTANDING ITS USE INTENTIONS

Electronic reading is a process of digitalizing not only the content and reading devices but also the publication and distribution of books. With the development of e-books, more attention has been paid to use of e-books in education. Through online communities and innovative learning models, digital content providers can offer plenty of resources to help learners at all levels and promote the effectiveness of their self-regulated learning. The objective of this study is to build a cloud-based learning platform that integrates designs of electronic picture books and the social functions of Facebook. Students of multimedia design can upload their works to this platform and learn from each other through idea sharing and discussion. This platform is expected to help students create works with better quality and more creativity. Besides, this study also investigates the learning behavior and use intentions of students on this platform based on “Social Interaction Theory” and “Uses and Gratifications Theory”. This study attempts to capture students’ needs and how they are related to their learning outcomes. Results of this study contribute to the development of cloud-based learning and can be a reference for design of learning materials and improvement of teaching models

Understanding WeChat User’s Intention to Use Various Functions: from Social Cognitive Perspective

Based upon social cognitive theory, this study explores the effect of personal and environment factors on Wechat user’s continuous intention to use various functions. Online survey is used to collect data from the WeChat users. The results confirms that some personal factors (relationship benefit and performance benefit) have a positive effect on intention to use, while image does not have significant effect. Besides, three social environmental factors, the popularity of WeChat, subjective norm and company guarantee, all have significant impacts. Furthermore, we find that environmental factors’ effects are stronger than personal factors. Finally, we propose our theoretical and practical implications according to the findings of this study

How do entrepreneurs learn and engage in an online community-of-practice? A case study approach

This paper investigates the ways in which entrepreneurs use communities of practice (CoPs) to express themselves, using narrative theory and rhetorical analysis, to gain insight into an electronic social network medium, namely, YoungEntrepreneur.com. In particular, the study focuses on CoPs themes, including why entrepreneurs engage in CoPs, what role the moderators and resident entrepreneurs can play in managing online CoPs, on communication rituals of the knowledge sharing through interactivity, and on ‘how to develop an intervention’ to maintain and stimulate entrepreneurs for engaging in an online community. Findings reveal that the topic title plays a major role in attracting people. Successful topics with successful conclusions (in terms of the original query that was answered) will not necessarily get high responses and vice versa. It is observed that the domain expert does not play a big role in keeping the discussion going. Finally, the study also discovered that entrepreneurs like to communicate in a story telling genre. A comprehensive set of engagement measurement tools are introduced to effectively measure the engagement in a virtual CoP, along with a classification to define and categorise discourse of messages in terms of content and context, which allow practitioners to understand the effectiveness of a social networking site

Applying Bourdieu to socio-technical systems: The importance of affordances for social translucence in building 'capital' and status to eBay's success

This paper introduces the work of Sociologist Pierre Bourdieu and his concepts of ‘the field’ and ‘capital’ in relation to eBay. This paper considers eBay to be a socio-technical system with its own set of social norms, rules and competition over ‘capital’. eBay is used as a case study of the importance of using a Bourdieuean approach to create successful socio-technical systems.Using a two-year qualitative study of eBay users as empirical illustration, this paper argues that a large part of eBay’s success is in the social and cultural affordances for social translucence and navigation of eBay’s website - in supporting the Bourdieuean competition over capital and status. This exploration has implications for wider socio-technical systems design which this paper will discuss - in particular, the importance of creating socially translucent and navigable systems, informed by Bourdieu’s theoretical insights, which support competition for ‘capital’ and status

An Empirical Study of Collective Continuance Intention on Virtual Community Page of Social Network Site

Web 2.0 sociable technologies (such as social network sites, SNS) create new online interpersonal collaboration and communication. Particularly, given the proliferation of virtual community page (VCP, ex. Facebook fan page and group) participation, the sustainability of VCP has been recognized as a critical issue. While existing studies have started to address this issue through classical individual-based models to investigate the use of SNS, some argued that individual approach may not be appropriate view point to explain “social” action. To fill this void, drawing on collective intention perspective, this study develops a model that investigates the relationship between organizational citizenship behaviours (OCBs), social loafing, group cohesion, and collective continuance intention on VCP of SNS. Based on 139 Facebook VCP users, we confirm our hypotheses that group cohesion positively affects OCBs which in turn influences collective continuance intention on VCP. Our research model broadens our knowledge about collective continuance intention on VCP of SNS

Progressing Issues of Social Importance Through the Work of Indigenous Artists: A Social Impact Evaluation of the Native Arts and Cultures Foundation's Pilot Community Inspiration Program

In 2014, the Native Arts and Cultures Foundation (NACF) launched a new initiative, the Community Inspiration Program (CIP), which is rooted in the understanding that arts and cultures projects have an important role to play in motivating community engagement and supporting social change.This report considers the social impacts of the 2014 CIP projects—what effects did they have on communities and on the issues, conversations, and connections that are critical in those communities? Its secondary purpose is to provide the NACF with ideas for how to improve its grant making in support of arts for community change.In our usage, for a CIP project to have "social impact," it should make a difference in communities. "Social change" is the idea of moving in a desired direction on an issue of community importance and social relevance. Thus, a project has social impact if it progresses social change

The Role of Social Network Websites in Consumer-Brand Relationship

This research explored the phenomenon of online social network in the context of consumer-brand relationship. The specific research objectives were: (a) to examine whether perceived benefits of a Brand’s Social Network Website (BSN) predict BSN relationship quality; (b) to investigate whether perceived benefits of BSN predict perceived relationship investment; (c) to examine if online social connection strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (d) to examine if experience with BSN strengthens the relationship between perceived benefits of BSN and BSN relationship quality; (e) to investigate whether BSN relationship quality predicts brand relationship quality; (f) to examine whether BSN relationship quality predicts customer loyalty toward BSN; (g) to investigate whether perceived relationship investment predicts brand relationship quality; (h) to investigate whether brand relationship quality predicts customer loyalty toward BSN; (i) to examine whether brand relationship quality predicts customer loyalty toward the brand; and (j) to investigate whether customer loyalty toward BSN predicts customer loyalty toward the brand. This research employed a mixed-method approach to overcome the weaknesses in a single method approach and to provide stronger evidence for a conclusion. First, qualitative analyses explored the unique context of BSN, which was not much investigated in prior research. Specifically, Brand Pages of 22 apparel brands and 10 restaurant/coffeehouse brands, chosen as research settings, were investigated to validate the proposed research constructs. Second, quantitative analyses utilized an online self-administered cross-sectional survey method. A total of 501 complete responses collected from consumer panels of marketing research firm were used. The results suggested that BSN benefits are important drivers of relationship mediators (i.e., BSN relationship quality, perceived relationship investment), which in turn positively influence BRQ. However, functional benefits did not influence BSN relationship quality. In addition, while customer loyalty toward BSN was predicted by both BSN relationship quality and BRQ, it did not positively influence the loyalty toward the brand. Specifically, BSN loyalty did not influence behavioral loyalty and negatively influenced willingness to pay price premium. Further discussion about the results, implications, and suggestions for future research were provided