Typographic style is more than cosmetic

There is disagreement about the role and importance of typographic style (source code formatting and commenting) in program comprehension. Results from experiments and opinions in programming style books are mixed. This paper presents principles of typographic style consistent and compatible with the results of program comprehension studies. It introduces the book format paradigm, an implementation of these style principles. Results from four experiments demonstrate that the typographic style principles embodied in the book format significantly aid program comprehension and reduce maintenance effort. The typographic style principles presented in this paper have direct application to code formatters, such as prettyprinters and syntax-directed editors, programming language design, and programming instruction practices.Keywords: Programming style, coding style, code formattin

Marketing and Advertising Translation: Humans vs Machines in the field of cosmetics

This undergraduate thesis focuses on a very specific field of specialized translation: advertising and marketing translation. Indeed, the high degree of specialization involved in this activity provides a testing ground for a reconsideration of the importance of the human translator and a reformulation of their role. The constant development of new technologies creates ever more sophisticated translation programs, which in turn revives the long-standing machine vs human translation debate. The aim of this project is to conduct a practical exercise targeted at verifying whether specialization in translation always requires the supervision of humans equipped with the relevant linguistic knowledge and technical background, or whether, on the contrary, machine translation can at present provide valid enough results and a sufficient level of reliability.El presente Trabajo de Fin de Grado se centra en un campo muy concreto de la traducción especializada: la traducción para la publicidad y la mercadotecnia. De hecho, el alto grado de especialización que implica esta actividad proporciona un campo de pruebas para una reconsideración de la importancia del traductor humano y una reformulación de su papel. El desarrollo creciente e ininterrumpido de las nuevas tecnologías está produciendo programas de traducción cada vez más sofisticados, lo que a su vez reaviva el viejo debate que confronta la traducción humana y la traducción automática. El objetivo de este proyecto es llevar a cabo un ejercicio práctico destinado a verificar si la especialización en la traducción siempre requiere la supervisión de personas con la formación lingüística y los conocimientos técnicos pertinentes, o si, por el contrario, la traducción automática puede en la actualidad proporcionar por si sola resultados suficientes y un nivel suficiente de fiabilidad.Grado en Estudios Inglese

UPON THE PREVALENCE OF ENGLISH ON BILLBOARD ADVERTISEMENTS: ANALYZING THE ROLE OF ENGLISH IN INDONESIAN CONTEXTS

Looking at the frequently used English words on billboard ads in Jakarta main streets, one may have a presumptive thought that English will dominate Indonesian language. The assumption, though, has led to the analysis of the role of both languages on billboard ads and the possibility of English control over Indonesian. The study presented purposive language uses. English, regardless of its incorrect use, was associated with the Indonesian modern, urban and youth’s lifestyle, hence the prestigious status of English. On the other hand, Indonesian and its dialects, particularly the Betawi-Indonesian, are employed to cover wider and broader range of audience. Indonesian language is a national identity of Indonesians, and has historically gained highest status among hundreds of local languages in Indonesia. Thus, in spite of the presence of English in Indonesian language use, the former will not diminish the latter. As a matter of fact, the two languages serve different types of readers

Educational/informational posters on graphic design

I intended to design a series of orientation posters to be used as educational/informational aids in the study of graphic design. These posters might deal with the following topics: -introduction to graphic design -tools of graphic design -history of graphic design -organizational and perceptual principles -typography -image formulation -applications of graphic desig

Raman identification of cuneiform tablet pigments. Emphasis and colour technology in ancient Mesopotamian mid-third millennium

In the modern age, there is a large number of ways to manage a written text, from bolding or underlining some words with the preferred PC editing software down to animated gifs or emoticons for short edited text of mobile messaging and social posting. The task is to catch the eye and rapidly convey the important message. Besides the almost endless opportunities of high-tech displays, to put emphasis on a text written on a hard support mainly relies on changing the editing style, by applying bold, italic or underline style to selected words or phrases and exploiting the characteristic of human eye to be sensible to the change of brightness into a written text

From outsider to established ��� explaining the current popularity and acceptability of tattooing

Tattooing is a practice long associated with social outsiders ��� sailors, criminals, bikers and women of disrepute. In recent years, however, the practice has become increasingly popular, and acceptable, in mainstream culture as these marks of distinction appear on an ever greater number of bodies. Drawing on ethnographic fieldwork, academic literature, and content analysis of popular media, I propose that four inter-related developments have contributed to the redefinition of tattooing: the increasing importance of the body as a site for constructing identity; processes of cultural diversity and globalization; the increased visibility of the practice in popular culture; and attempts to legitimise the practice as an acceptable art form both within academia and popular culture. By drawing together these inter-related developments this paper demonstrates how Elias��� theories of establishedoutsider relations provides an understanding of the processes that lead to changing statuses for certain cultural practices

Modernity in the Margins: A study of the introduction of typographic modernity in New Zealand, 1920-1940

Publications on New Zealand’s typographical history are few, particularly for the period of typographic Modernism. This study extends the knowledge of New Zealand’s typographic history through investigating typeface utilisation from 1920 to 1940, contextualising this use against developments from what are considered the metropolitan centres of the development of typographic Modernism. It examines the arrival and form of Modernism and modernity into twentieth century New Zealand through the medium of typography, and considers what the outcome reveals about conditions of New Zealand’s theoretical marginality, and the transfer of cultural forms. Focussing on type selection and use within the popular medium of New Zealand newspapers, this study aims to establish greater understanding of a critical period in type design. This research serves an important role in defining a New Zealand typographic identity, through revealing the way typography was utilised as a vehicle to introduce modernity into New Zealand, establishing greater understanding of our type selection and use. Essentially, this study proposes an alternate way of examining the introduction of modernity in New Zealand, and through this knowledge supporting and inspiring New Zealand type design today

The impact of patient self assessment of deformity on HRQL in adults with scoliosis

Background: Body image and HRQL are significant issues for patients with scoliosis due to cosmetic deformity, physical and psychological symptoms, and treatment factors. A selective review of scoliosis literature revealed that self report measures of body image and HRQL share unreliable correlations with radiographic measures and clinician recommendations for surgery. However, current body image and HRQL measures do not indicate which aspects of scoliosis deformity are the most distressing for patients. The WRVAS is an instrument designed to evaluate patient self assessment of deformity, and may show some promise in identifying aspects of deformity most troubling to patients. Previous research on adolescents with scoliosis supports the use of the WRVAS as a clinical tool, as the instrument shares strong correlations with radiographic measures and quality of life instruments. There has been limited use of this instrument on adult populations. Methods: The WRVAS and the SF-36v2, a HRQL measure, were administered to 71 adults with scoliosis, along with a form to report age and gender. Preliminary validation analyses were performed on the WRVAS (floor and ceiling effects, internal consistency and collinearity, correlations with the SF-36v2, and multiple regression with the WRVAS total score as the predictor, and SF-36v2 scores as outcomes). Results: The psychometric properties of the WRVAS were acceptable. Older participants perceived their deformities as more severe than younger participants. More severe deformities were associated with lower scores on the Physical Component Summary Score of the SF-36v2. Total WRVAS score also predicted Physical Component Summary scores. Conclusion: The results of the current study indicate that the WRVAS is a reliable tool to use with adult patients, and that patient self assessment of deformity shared a relationship with physical rather than psychological aspects of HRQL. The current and previous studies concur that revision of the WRVAS is necessary to more accurately represent the diversity of scoliosis deformities. Ability to identify disturbing aspects of deformity could potentially be improved by evaluating each WRVAS items against indicators of pain, physical/psychosocial function, and self image from previous measures such as the SRS, SF-36 or BSSQ-deformity