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Forecasting audience increase on YouTube
User proïŹles constructed on Social Web platforms are often motivated by the need to maximise user reputation within a community. Subscriber, or follower, counts are an indicator of the inïŹuence and standing that the user has, where greater values indicate a greater perception or regard for what the user has to say or share. However, at present there lacks an understanding of the factors that lead to an increase in such audience levels, and how a userâs behaviour can a!ect their reputation. In this paper we attempt to ïŹll this gap, by examining data collected from YouTube over regular time intervals. We explore the correlation between the subscriber counts and several behaviour features - extracted from both the userâs proïŹle and the content they have shared. Through the use of a Multiple Linear Regression model we are able to forecast the audience levels that users will yield based on observed behaviour. Combining such a model with an exhaustive feature selection process, we yield statistically signiïŹcant performance over a baseline model containing all features
Measuring consumers' engagement with brand-related social-media content: development and validation of a scale that identifies levels of social-media engagement with brands
The main purpose of this study is to develop a scale to measure consumer's
engagement with social media brand-related content. The reported scale (CESBC)
comprises three dimensions: consumption, contribution, and creation. Qualitative
techniques were used to generate an initial pool of items that capture different levels of
consumer engagement with social media brand-related content. Quantitative data from
a consumer survey (=2252) was then collected in two phases to calibrate and validate
the ensuing scale. Results confirmed the structure and psychometric properties of the
CESBC. As expected, each subscale is significantly correlated with nomological
network constructs, i.e., brand equity and brand attitudes
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
Describes the company's strategies to engage all audience members, including through post-show discussions, special events, diverse online content, and equal treatment of subscribers and non-subscribers; outcomes; and contributing factors
Towards a situated media practice: Reflections on the implementation of project-led problem-based learning
In the field of media practice education, project-based learning is utilized as a major pedagogic paradigm with the aim of mirroring professional practice within the curriculum. However, if the use of project-based learning is to be considered as more than just a way of administrating student activity, then educators need a critical understanding of how problem encounters order practice within the life cycle of a project. The drawing together of practice-based, project-based and problem-based approaches allows us to see the overlapping nature of these approaches and also differentiate them as unique pedagogies in their own right. It is argued here that this tension between similarity and difference requires a new way of thinking about mirroring professional practice within higher education, one which offers a theory of project-based learning as a productive pedagogy which places problem encounters at its heart
Brain regions involved in observing and trying to interpret dog behaviour
Humans and dogs have interacted for millennia. As a result, humans (and especially dog owners) sometimes try to interpret dog behaviour. While there is extensive research on the brain regions that are involved in mentalizing about other peoples' behaviour, surprisingly little is known of whether we use these same brain regions to mentalize about animal behaviour. In this fMRI study we investigate whether brain regions involved in mentalizing about human behaviour are also engaged when observing dog behaviour. Here we show that these brain regions are more engaged when observing dog behaviour that is difficult to interpret compared to dog behaviour that is easy to interpret. Interestingly, these results were not only obtained when participants were instructed to infer reasons for the behaviour but also when they passively viewed the behaviour, indicating that these brain regions are activated by spontaneous mentalizing processes
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