A method for privacy-preserving collaborative filtering recommendations

With the continuous growth of the Internet and the progress of electronic commerce the issues of product recommendation and privacy protection are becoming increasingly important. Recommender Systems aim to solve the information overload problem by providing accurate recommendations of items to users. Collaborative filtering is considered the most widely used recommendation method for providing recommendations of items or users to other users in online environments. Additionally, collaborative filtering methods can be used with a trust network, thus delivering to the user recommendations from both a database of ratings and from users who the person who made the request knows and trusts. On the other hand, the users are having privacy concerns and are not willing to submit the required information (e.g., ratings for products), thus making the recommender system unusable. In this paper, we propose (a) an approach to product recommendation that is based on collaborative filtering and uses a combination of a ratings network with a trust network of the user to provide recommendations and (b) “neighbourhood privacy” that employs a modified privacy-aware role-based access control model that can be applied to databases that utilize recommender systems. Our proposed approach (1) protects user privacy with a small decrease in the accuracy of the recommendations and (2) uses information from the trust network to increase the accuracy of the recommendations, while, (3) providing privacy-preserving recommendations, as accurate as the recommendations provided without the privacy-preserving approach or the method that increased the accuracy applied

An improved model for trust-aware recommender systems based on multi-faceted trust

As customers enjoy the convenience of online shopping today, they face the problem of selecting from hundreds of thousands of products. Recommender systems, which make recommendations by matching products to customers based on the features of the products and the purchasing history of customers, are increasingly being incorporated into e-commerce websites. Collaborative filtering is a major approach to design algorithms for these systems. Much research has been directed toward enhancing the performance of recommender systems by considering various psychological and behavioural factors affecting the behaviour of users, e.g. trust and emotion. While e-commerce firms are keen to exploit information on social trust available on social networks to improve their services, conventional trust-aware collaborative filtering does not consider the multi-facets of social trust. In this research, we assume that a consumer tends to trust different people for recommendations on different types of product. For example, a user trusts a certain reviewer on popular items but may not place as much trust on the same reviewer on unpopular items. Furthermore, this thesis postulates that if we, as online shoppers, choose to establish trust on an individual while we ourselves are reviewing certain products, we value this individual’s opinions on these products and we most likely will value his/her opinions on similar products in future. Based on the above assumptions, this thesis proposes a new collaborative filtering algorithm for deriving multi-faceted trust based on trust establishment time. Experimental results based on historical data from Epinions show that the new algorithm can perform better in terms of accuracy when compared with conventional algorithms

Trust-based recommendations for mobile tourists in TIP

Recommender systems aim to suggest to users items they would like. However, concerns about the reliability of information from unknown recommenders influences user acceptance. In this paper, we analyse trust-based recommendations for the tourist information system TIP. We believe that the recommender strategy is closely related to the information domain applied. So, the delivered trust-based tourist recommendations have combined peers’ ratings on sights, trust computations and geographical constraints. We create two trust propagation models to spread trust in the TIP community. Three Trust based and location-aware filtering algorithms are implemented. According to research on feasibilities of trust in recommendation fields, three collaborative filtering algorithms in TIP are improved by introducing the trust concept