68,817 research outputs found

    Trust In and Adoption of Online Recommendation Agents

    Get PDF
    Online product recommendation agents are becoming increasingly prevalent on a wide range of websites. These agents assist customers in reducing information overload, providing advice to find suitable products, and facilitating online decision-making. Consumer trust in recommendation agents is an integral factor influencing their successful adoption. However, the nature of trust in technological artifacts is still an under-investigated and not well understood topic. Online recommendation agents work on behalf of individual users (principals) by reflecting their specific needs and preferences. Trust issues associated with online recommendation agents are complicated. Users may be concerned about the competence of an agent to satisfy their needs as well as its integrity and benevolence in regard to acting on their behalf rather than on behalf of a web merchant or a manufacture. This study extends the interpersonal trust construct to trust in online recommendation agents and examines the nomological validity of trust in agents by testing an integrated Trust-TAM (Technology Acceptance Model). The results from a laboratory experiment confirm the nomological validity of trust in online recommendation agents. Consumers treat online recommendation agents as social actors and perceive human characteristics (e.g., benevolence and integrity) in computerized agents. Furthermore, the results confirm the validity of Trust-TAM to explain online recommendation acceptance and reveal the relative importance of consumers\u27 initial trust vis-¨¤-vis other antecedents addressed by TAM (i.e. perceived usefulness and perceived ease of use). Both the usefulness of the agents as tools and consumers\u27 trust in the agents as virtual assistants are important in consumers\u27 intentions to adopt online recommendation agents

    Trusting those who trust you: A study on trust and privacy on Facebook

    Get PDF
    Over more than a decade, IS research has examined the role of trust in the context of technology adoption such as website acceptance(Gefen et al. 2003), successful online interactions(Coppola et al. 2004) and recommendation agents usage(Wang and Benbasat 2005). The primary antecedent of trust in the line of research is often trustee’s trustworthiness. However, Dashiti et al. (2011) articulated the role of trust- received(trustor’s felt trust from trustee) will cause trust-given(trustor’s trust in trustee) and later the trusting behaviors in the e-government context. Drawing on the recent development, this study aims to investigate the context of online social networks (OSNs) and to test whether trust-received plays a similar role in forming the interpersonal trust among Facebook user’s interactions. We aim to find out (i) whether users are more willing to trust others and share their personal information with them when individuals experienced trust-received and (ii) what IT features influence trust-received

    Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal

    Get PDF
    The purpose of this paper is to understand, with an emphasis on the psychological perspective of the research problem, the consumer's adoption and use of a certain web site recommendation system as well as the main psychological outcomes involved. The approach takes the form of theoretical modelling. Findings: A conceptual model is proposed and discussed. A total of 20 research propositions are theoretically analyzed and justified. Research limitations/implications: The theoretical discussion developed here is not empirically validated. This represents an opportunity for future research. Practical implications: The ideas extracted from the discussion of the conceptual model should be a help for recommendation systems designers and web site managers, so that they may be more aware, when working with such systems, of the psychological process consumers undergo when interacting with them. In this regard, numerous practical reflections and suggestions are presented

    The Mediation Effect of Trusting Beliefs on the Relationship Between Expectation-Confirmation and Satisfaction with the Usage of Online Product Recommendation

    Full text link
    Online Product Recommendations (OPRs) are increasingly available to onlinecustomers as a value-added self-service in evaluating and choosing a product.Research has highlighted several advantages that customers can gain from usingOPRs. However, the realization of these advantages depends on whether and towhat extent customers embrace and fully utilise them. The relatively low OPR USAgerate indicates that customers have not yet developed trust in OPRs’ performance.Past studies also have established that satisfaction is a valid measure of systemperformance and a consistent significant determinant of users’ continuous systemusage. Therefore, this study aimed to examine the mediation effect of trustingbeliefs on the relationship between expectation-confirmation and satisfaction. Theproposed research model is tested using data collected via an online survey from626 existing users of OPRs. The empirical results revealed that social-psychologicalbeliefs (perceived confirmation and trust) are significant contributors to customersatisfaction with OPRs. Additionally, trusting beliefs partially mediate the impactof perceived confirmation on customer satisfaction. Moreover, this study validatesthe extensions of the interpersonal trust construct to trust in OPRs and examinesthe nomological validity of trust in terms of competence, benevolence, andintegrity. The findings provide a number of theoretical and practical implications.&nbsp

    Examining Trust in Information Technology Artifacts : The Effects of System Quality and Culture.

    Get PDF
    The topic of trust in information technology (IT) artifacts has piqued interest among researchers, but studies of this form of trust are not definitive regarding which factors contribute to it the most. Our study empirically tests a model of trust in IT artifacts that increases our understanding in two ways. First, it sets forth two previously unexamined system quality constructs-navigational structure and visual appeal. We found that both of these system quality constructs significantly predict the extent to which users place trust in mobile commerce technologies. Second, our study considers the effect of culture by comparing the trust of French and American potential users in m- commerce technologies. We found that not only does culture directly affect user trust in IT artifacts but it also moderates the extent to which navigational structure affects this form of trust. These findings show that system quality and culture significantly affect trust in the IT artifact and point to rich possibilities for future research in these areas.Commerce mobile; Systems use; System quality; Navigational structure; Mobile commerce; M-commerce portals;
    corecore