Human dynamics in the age of big data: a theory-data-driven approach

The revolution of information and communication technology (ICT) in the past two decades have transformed the world and people’s lives with the ways that knowledge is produced. With the advancements in location-aware technologies, a large volume of data so-called “big data” is now available through various sources to explore the world. This dissertation examines the potential use of such data in understanding human dynamics by focusing on both theory- and data-driven approaches. Specifically, human dynamics represented by communication and activities is linked to geographic concepts of space and place through social media data to set a research platform for effective use of social media as an information system. Three case studies covering these conceptual linkages are presented to (1) identify communication patterns on social media; (2) identify spatial patterns of activities in urban areas and detect events; and (3) explore urban mobility patterns. The first case study examines the use of and communication dynamics on Twitter during Hurricane Sandy utilizing survey and data analytics techniques. Twitter was identified as a valuable source of disaster-related information. Additionally, the results shed lights on the most significant information that can be derived from Twitter during disasters and the need for establishing bi-directional communications during such events to achieve an effective communication. The second case study examines the potential of Twitter in identifying activities and events and exploring movements during Hurricane Sandy utilizing both time-geographic information and qualitative social media text data. The study provides insights for enhancing situational awareness during natural disasters. The third case study examines the potential of Twitter in modeling commuting trip distribution in New York City. By integrating both traditional and social media data and utilizing machine learning techniques, the study identified Twitter as a valuable source for transportation modeling. Despite the limitations of social media such as the accuracy issue, there is tremendous opportunity for geographers to enrich their understanding of human dynamics in the world. However, we will need new research frameworks, which integrate geographic concepts with information systems theories to theorize the process. Furthermore, integrating various data sources is the key to future research and will need new computational approaches. Addressing these computational challenges, therefore, will be a crucial step to extend the frontier of big data knowledge from a geographic perspective. KEYWORDS: Big data, social media, Twitter, human dynamics, VGI, natural disasters, Hurricane Sandy, transportation modeling, machine learning, situational awareness, NYC, GI

Enhancing Trip Distribution Using Twitter Data: Comparison of Gravity and Neural Networks

Predicting human mobility within cities is an important task in urban and transportation planning. With the vast amount of digital traces available through social media platforms, we investigate the potential application of such data in predicting commuter trip distribution at small spatial scale. We develop back propagation (BP) neural network and gravity models using both traditional and Twitter data in New York City to explore their performance and compare the results. Our results suggest the potential of using social media data in transportation modeling to improve the prediction accuracy. Adding Twitter data to both models improved the performance with a slight decrease in root mean square error (RMSE) and an increase in R-squared (R2) value. The findings indicate that the traditional gravity models outperform neural networks in terms of having lower RMSE. However, the R2 results show higher values for neural networks suggesting a better fit between the real and predicted outputs. Given the complex nature of transportation networks and different reasons for limited performance of neural networks with the data, we conclude that more research is needed to explore the performance of such models with additional inputs