Fairs for e-commerce: the benefits of aggregating buyers and sellers

In recent years, many new and interesting models of successful online business have been developed. Many of these are based on the competition between users, such as online auctions, where the product price is not fixed and tends to rise. Other models, including group-buying, are based on cooperation between users, characterized by a dynamic price of the product that tends to go down. There is not yet a business model in which both sellers and buyers are grouped in order to negotiate on a specific product or service. The present study investigates a new extension of the group-buying model, called fair, which allows aggregation of demand and supply for price optimization, in a cooperative manner. Additionally, our system also aggregates products and destinations for shipping optimization. We introduced the following new relevant input parameters in order to implement a double-side aggregation: (a) price-quantity curves provided by the seller; (b) waiting time, that is, the longer buyers wait, the greater discount they get; (c) payment time, which determines if the buyer pays before, during or after receiving the product; (d) the distance between the place where products are available and the place of shipment, provided in advance by the buyer or dynamically suggested by the system. To analyze the proposed model we implemented a system prototype and a simulator that allow to study effects of changing some input parameters. We analyzed the dynamic price model in fairs having one single seller and a combination of selected sellers. The results are very encouraging and motivate further investigation on this topic

Multi-item Auctions for Automatic Negotiation

Available resources can often be limited with regard to the number of demands. In this paper we propose an approach for solving this problem which consists of using the mechanisms of multi-item auctions for allocating the resources to a set of software agents. We consider the resource problem as a market in which there are vendor agents and buyer agents trading on items representing the resources. These agents use multi-item auctions which are viewed here as a process of automatic negotiation, and implemented as a network of intelligent software agents. In this negotiation, agents exhibit different acquisition capabilities which let them act differently depending on the current context or situation of the market. For example, the "richer" an agent is, the more items it can buy, i.e. the more resources it can acquire. We present a model for this approach based on the English auction, then we discuss experimental evidence of such a model. Dans un environnement multiagent, les ressources peuvent toujours s'avérer insuffisantes relativement à un nombre élevé de demandes. Dans ce cahier, nous proposons une approche mixant les enchères et les agents logiciels en vue de contribuer à résoudre ce problème. Cette approche consiste en fait à utiliser le mécanisme d'enchères multi-articles en vue d'allouer les ressources à un ensemble d'agents. À cet effet, nous considérons le problème de ressources comme un marché dans lequel évoluent des agents acheteurs et des agents vendeurs négociant des articles représentant des ressources. Ces agents utilisent des enchères multi-articles et par conséquent ils constituent un processus de négociation automatisé et programmé comme un réseau d'agents logiciels. Dans ce type de négociation, chaque agent exhibe différentes capacités d'acquisition lui permettant ainsi d'agir différemment selon le contexte ou la situation de marché. Par exemple, plus on est riche, plus on peut acheter d'articles. Nous présentons pour ce modèle une enchère anglaise et nous discuterons ses résultats expérimentaux.Multi-agent systems, Negotiations, Multi-item auctions, Systèmes multiagents, négociations, enchères multi items

eWOM: the effects of online consumer reviews on purchasing decision of electronic goods

Internet has become the primary source of information for a large number of consumers and it has dramatically changed the consumer behaviour. One of the main changes in modern consumer behaviour has been the transition from a passive to an active and informed consumer. Internet enables customers to share their opinions on, and experiences with, goods and services with a multitude of other consumers. Online consumer reviews are used by prospective buyers of related products who are interested in obtaining more information from people who have purchased and used a product of interest. Word-of-mouth (WOM) is one of the most important information sources when a consumer is making a purchase decision. The arrival and expansion of the Internet has extended consumers' options for gathering product information by including other consumers' comments, posted on the Internet, and has provided consumers opportunities to offer their own consumption-related advice by engaging in electronic word-of-mouth (eWOM). eWOM can be defined as all informal communications directed at consumers through Internet-based technology related to the usage or characteristics of particular goods and services, or their sellers. The aim of this study is to assess the impact of, one type of electronic word-of-mouth (eWOM), the online consumer review, on purchasing decision of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the proposed constructs, with questionnaire items taken from prior studies but adapted to fit the context of e-commerce. The survey was applied to academicians in Turkey through internet. The data was analyzed using the SPSS package. The results show that consumer reviews have a causal impact on consumer purchasing behaviour and they have an effect on choosing the products by consumer. Finally, the results and their implications are discussed

Integrity protection for code-on-demand mobile agents in e-commerce

The mobile agent paradigm has been proposed as a promising solution to facilitate distributed computing over open and heterogeneous networks. Mobility, autonomy, and intelligence are identified as key features of mobile agent systems and enabling characteristics for the next-generation smart electronic commerce on the Internet. However, security-related issues, especially integrity protection in mobile agent technology, still hinder the widespread use of software agents: from the agent’s perspective, mobile agent integrity should be protected against attacks from malicious hosts and other agents. In this paper, we present Code-on-Demand(CoD) mobile agents and a corresponding agent integrity protection scheme. Compared to the traditional assumption that mobile agents consist of invariant code parts, we propose the use of dynamically upgradeable agent code, in which new agent function modules can be added and redundant ones can be deleted at runtime. This approach will reduce the weight of agent programs, equip mobile agents with more flexibility, enhance code privacy and help the recoverability of agents after attack. In order to meet the security challenges for agent integrity protection, we propose agent code change authorization protocols and a double integrity verification scheme. Finally, we discuss the Java implementation of CoD mobile agents and integrity protection

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, using a grounded theory approach, conduct an extensive literature review and a qualitative study in which interviews with managers from 50 companies in 22 industries reveal the importance of understanding IAT applications and adopting them. Further, the authors propose an integrated conceptual framework with several propositions regarding IAT adoption. This research identifies the gaps in the literature and the need for adoption of IATs in the future of marketing given changing consumer behavior and product and industry characteristics

Intelligent Personalized Trading Agents that facilitate Real-time Decisionmaking for Auctioneers and Buyers in the Dutch Flower Auctions

In this case the Dutch Flower Auctions (DFA) are discussed. The DFA are part of the supply network in which flowers are produced, stocked, and then sold through either mediation or auctioning. This case focuses on the buyers’ and auctioneers’ positions when flowers are traded through auctions. This case deals with the application of personalized agents as part of a Decision Support System which empowers the decision maker. The decision makers discussed in this case are the auctioneers who control the auction process, and the buyers who bid at the clock auction. Agents are defined as software programs that sense their environment and react autonomously on their environment in order to maximize a certain outcome. The agents, as envisioned in this case, are able to determine users’ preferences and based on these preferences agents can proactively make recommendations. Agents as applied to the auction process could empower the auctioneers in their decisions. Another type of agent could empower the buyer, since buyers have the high-pressure task of buying at the clock auction

Research Framework, Strategies, And Applications Of Intelligent Agent Technologies (IATs) In Marketing

In this digital era, marketing theory and practice are being transformed by increasing complexity due to information availability, higher reach and interactions, and faster speeds of transactions. These have led to the adoption of intelligent agent technologies (IATs) by many companies. As IATs are relatively new and technologically complex, several definitions are evolving, and the theory in this area is not yet fully developed. There is a need to provide structure and guidance to marketers to further this emerging stream of research. As a first step, this paper proposes a marketing-centric definition and a systematic taxonomy and framework. The authors, using a grounded theory approach, conduct an extensive literature review and a qualitative study in which interviews with managers from 50 companies in 22 industries reveal the importance of understanding IAT applications and adopting them. Further, the authors propose an integrated conceptual framework with several propositions regarding IAT adoption. This research identifies the gaps in the literature and the need for adoption of IATs in the future of marketing given changing consumer behavior and product and industry characteristics