Benchmarking data mining approaches for traveler segmentation

The purpose of this study is proposing a hybrid data mining solution for traveler segmentation in tourism domain which can be used for planning user-oriented trips, arranging travel campaigns or similar services. Data set used in this work have been provided by a travel agency which contains flight and hotel bookings of travelers. Initially, the data set was prepared for running data mining algorithms. Then, various machine learning algorithms were benchmarked for performing accurate traveler segmentation and prediction tasks. Fuzzy C-means and X-means algorithms were applied for clustering user data. J48 and multilayer perceptron (MLP) algorithms were applied for classifying instances based on segmented user data. According to the findings of this study, J48 has the most effective classification results when applied on the data set which is clustered with X-means algorithm. The proposed hybrid data mining solution can be used by travel agencies to plan trip campaigns for similar travelers

A Location Analytics Method for the Utilisation of Geotagged Photos in Travel Marketing Decision-Making

Location analytics offers statistical analysis of any geo- or spatial data concerning user location. Such analytics can produce useful insights into the attractions of interest to travellers or visitation patterns of a demographic group. Based on these insights, strategic decision-making by travel marketing agents, such as travel package design, may be improved. In this paper, we develop and evaluate an original method of location analytics to analyse travellers' social media data for improving managerial decision support. The method proposes an architectural framework that combines emerging pattern data mining techniques with image processing to identify and process appropriate data content. The design artefact is evaluated through a focus group and a detailed case study of Australian outbound travellers. The proposed method is generic, and can be applied to other specific locations or demographics to provide analytical outcomes useful for strategic decision support

A big-data analytics method for capturing visitor activities and flows: the case of an island country

© 2019, Springer Science+Business Media, LLC, part of Springer Nature. Understanding how people move from one location to another is important both for smart city planners and destination managers. Big-data generated on social media sites have created opportunities for developing evidence-based insights that can be useful for decision-makers. While previous studies have introduced observational data analysis methods for social media data, there remains a need for method development—specifically for capturing people’s movement flows and behavioural details. This paper reports a study outlining a new analytical method, to explore people’s activities, behavioural, and movement details for people monitoring and planning purposes. Our method utilises online geotagged content uploaded by users from various locations. The effectiveness of the proposed method, which combines content capturing, processing and predicting algorithms, is demonstrated through a case study of the Fiji Islands. The results show good performance compared to other relevant methods and show applicability to national decisions and policies

Analyzing tourist data on Twitter: a case study in the province of Granada at Spain

This work has been funded by the Spanish Ministerio de Economía y Competitividad under project TIN2016-77902-C3-2-P, and the European Regional Development Fund (ERDF-FEDER)

A systematic literature review on the use of big data for sustainable tourism

Sustainable tourism research focuses on mitigating or remediating environmental, social and economic impacts on tourism. In the past years, Big Data approaches have been applied to the field of tourism allowing for remarkable progress. However, there seems to be little evidence to support that such approaches are an inspiration to sustainable tourism and are being implemented. In this context, we aim to obtain a comprehensive overview of the use of Big Data in sustainable tourism to address various issues and understand how Big Data can support decision-making in such scenarios. To that end, this paper reports on the results of a literature review via a combination of a Systematic Literature Review (SLR) in Software Engineering, and the use of the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) method. In summary, we investigated four facets: (a) sources of big data, (b) approaches, (c) purposes, and (d) contexts of application. The results suggest that the use of various approaches have impacted practices in sustainable tourism. The findings provide a thorough understanding of the state of the art of Big Data application in sustainable tourism and provide valuable insights to foster growth both in terms of research and practice