Effects of customer trust and online experiences in building hospitality brands

Customer trust embodies customer beliefs of actually receiving a promised service and manifestations of consumer’s confidences in an exchange parties reliability and integrity. The study is based on the fact as to how trusts criteria affect online purchase especially in regard to booking and buying the accommodations and also that accommodation providers assume that are very essential for consumers to make the online purchase. In total 150 consumers and 80 hotels owners/operators in India were examined. There are enormous discrepancies between consumers and accommodation providers were searched. Like formal guarantee of providers, security concern, refund of price paid delivery time and information about confirmation and they will switch from one brand to other due to promise breakage, less service quality, high price charged. However, these trust criteria were viewed inconsequential by the accommodation providers. It concluded with vast number of suggestions and recommendations for the accommodation providers need to include in their websites and build reputation and strong brands in the hospitality market

Are All Commercial Websites Created Equal? Web Vendor Reputation and Security on Third Party Payment Use

New web vendors emerge daily as business-to-consumer e-commerce grows substantially over the years. However, new webvendors may be regarded with skepticism in an existing marketplace, and may require third party support to reduceuncertainty. This study investigates the effect of consumer’s perceived security and reputation of web vendors on consumer’spurchase intention and third party payment choice. Our study examines under what condition adopting a reputable third partypayment system is beneficial to web vendors. Applying trust transference theory, we found that website with high reputationand high security may not benefit from having a third party payment presence, while website with low reputation and lowsecurity will benefit the most for having an alternative financial payment mechanism. Our study also found that onlineconsumers tend not to choose to use third party payment system when the website is perceived as high security regardless ofthe reputation of the website

CUSTOMERS\u27 PERCEIVED SECURITY: RELATIVE EFFECTIVENESS OF TRUST TRANSFERENCE MECHANISMS

Security concerns pose a bigger threat for less known web vendors because of their lack of reputation. However, trust transference provides a mechanism for web vendors to get a higher level of trust. We utilized an experimental design to examine the effect of two trust transference mechanisms on the perceived security of customers for a less known organization. Results of our study indicate that a less known organization can improve its perceived security for its customers through the use of trust transference mechanisms. Our results have implications for developing competitive positioning strategies for less known web vendors

An Exploratory Study on the Level of Trust towards Online Retailers among Consumers in the United Kingdom and Malaysia

This study aims to investigate the extant level of trust towards online retailers among consumers in two different geographical and cultural locations – UK and Malaysia based on Michell’s et al. trust model. The objectives of this study are: 1. To identify the predictive variables of customers’ trust towards online retailers 2. To ascertain the extent of the consumer trust variable as being the essential element of online shopping 3. To analyse the differences in perception of online trust between consumers in the United Kingdom and Malaysia The study showed that online retailers are comparatively more trusted in UK than in Malaysia indicative by the higher average levels of trust from consumers in the UK. Additionally, the UK had a higher age group in the 25 – 34 category contributing the highest average trust value compared to Malaysia’s highest average trust value found in the lower 18 – 24 age group. There were a relatively higher percentage of male users; 66 per cent and 78 per cent in the UK and Malaysia respectively. Multiple stepwise regressions were used to analyse the level of trust against the selected trust correlates

Explicating the role of partnerships in changing the health and well-being of local communities in urban regeneration areas: evaluation of the Warnwarth conceptual framework for partnership evaluation

This literature review is one of three outputs from a project: Explicating the role of partnerships in changing the health and well-being of local communities, one of a number of projects in a larger Higher Education Funding Council Strategic Development Fund project (HEFCE) entitled: Urban Regeneration: Making a Difference. This was a collaborative venture between Manchester Metropolitan University, Northumbria University, University of Salford and University of Central Lancashire. Bradford University was an affiliated partner

An Exploratory Study on the Level of Trust towards Online Retailers among Consumers in the United Kingdom and Malaysia

This study aims to investigate the extant level of trust towards online retailers among consumers in two different geographical and cultural locations – UK and Malaysia based on Michell’s et al. trust model. The objectives of this study are: 1. To identify the predictive variables of customers’ trust towards online retailers 2. To ascertain the extent of the consumer trust variable as being the essential element of online shopping 3. To analyse the differences in perception of online trust between consumers in the United Kingdom and Malaysia The study showed that online retailers are comparatively more trusted in UK than in Malaysia indicative by the higher average levels of trust from consumers in the UK. Additionally, the UK had a higher age group in the 25 – 34 category contributing the highest average trust value compared to Malaysia’s highest average trust value found in the lower 18 – 24 age group. There were a relatively higher percentage of male users; 66 per cent and 78 per cent in the UK and Malaysia respectively. Multiple stepwise regressions were used to analyse the level of trust against the selected trust correlates.

Initial Trust, Perceived Risk, and the Adoption of Internet Banking

Studies on the adoption of business-to-consumer e-commerce have not simultaneously considered trust and risk as important determinants of adoption behavior. Further, trust in information technology has not been addressed to a great extent in the context of e-commerce. This research explicitly encompasses the electronic channel and the firm as objects to be trusted in e-commerce. Our conceptual model leads us to believe that trust in the electronic channel and perceived risks of e-commerce are the major determinants of the adoption behavior. Based on the social network theory and the trust theory, determinants of trust in the electronic channel are included in the research model. This research is expected to provide both theoretical explanations and empirical validation on the adoption of e-commerce. We will also be able to offer specific recommendations on marketing strategies for practitioners, regarding the adoption of Internet banking

Self-Disclosure on Social Networking Sites

This study aims to show that the intention to disclose information is similar but not equivalent to the intention to use social networking sites. Several factors that were not shown to have an impact on intention to use but were shown to have an impact on intention to disclose information were the consumer’s emotional stability and agreeableness. Also several factors that have been shown to impact a consumer’s perceived risk, perceived benefit, and trust for different scenarios were tested