Fuzzy Recommendations in Marketing Campaigns

The population in Sweden is growing rapidly due to immigration. In this light, the issue of infrastructure upgrades to provide telecommunication services is of importance. New antennas can be installed at hot spots of user demand, which will require an investment, and/or the clientele expansion can be carried out in a planned manner to promote the exploitation of the infrastructure in the less loaded geographical zones. In this paper, we explore the second alternative. Informally speaking, the term Infrastructure-Stressing describes a user who stays in the zones of high demand, which are prone to produce service failures, if further loaded. We have studied the Infrastructure-Stressing population in the light of their correlation with geo-demographic segments. This is motivated by the fact that specific geo-demographic segments can be targeted via marketing campaigns. Fuzzy logic is applied to create an interface between big data, numeric methods for processing big data and a manager.Comment: conferenc

How machine learning informs ride-hailing services: A survey

In recent years, online ride-hailing services have emerged as an important component of urban transportation system, which not only provide significant ease for residents’ travel activities, but also shape new travel behavior and diversify urban mobility patterns. This study provides a thorough review of machine-learning-based methodologies for on-demand ride-hailing services. The importance of on-demand ride-hailing services in the spatio-temporal dynamics of urban traffic is first highlighted, with machine-learning-based macro-level ride-hailing research demonstrating its value in guiding the design, planning, operation, and control of urban intelligent transportation systems. Then, the research on travel behavior from the perspective of individual mobility patterns, including carpooling behavior and modal choice behavior, is summarized. In addition, existing studies on order matching and vehicle dispatching strategies, which are among the most important components of on-line ride-hailing systems, are collected and summarized. Finally, some of the critical challenges and opportunities in ride-hailing services are discussed

ChatGPT and Persuasive Technologies for the Management and Delivery of Personalized Recommendations in Hotel Hospitality

Recommender systems have become indispensable tools in the hotel hospitality industry, enabling personalized and tailored experiences for guests. Recent advancements in large language models (LLMs), such as ChatGPT, and persuasive technologies, have opened new avenues for enhancing the effectiveness of those systems. This paper explores the potential of integrating ChatGPT and persuasive technologies for automating and improving hotel hospitality recommender systems. First, we delve into the capabilities of ChatGPT, which can understand and generate human-like text, enabling more accurate and context-aware recommendations. We discuss the integration of ChatGPT into recommender systems, highlighting the ability to analyze user preferences, extract valuable insights from online reviews, and generate personalized recommendations based on guest profiles. Second, we investigate the role of persuasive technology in influencing user behavior and enhancing the persuasive impact of hotel recommendations. By incorporating persuasive techniques, such as social proof, scarcity and personalization, recommender systems can effectively influence user decision-making and encourage desired actions, such as booking a specific hotel or upgrading their room. To investigate the efficacy of ChatGPT and persuasive technologies, we present a pilot experi-ment with a case study involving a hotel recommender system. We aim to study the impact of integrating ChatGPT and persua-sive techniques on user engagement, satisfaction, and conversion rates. The preliminary results demonstrate the potential of these technologies in enhancing the overall guest experience and business performance. Overall, this paper contributes to the field of hotel hospitality by exploring the synergistic relationship between LLMs and persuasive technology in recommender systems, ultimately influencing guest satisfaction and hotel revenue.Comment: 17 pages, 12 figure

LEVERAGING BIG DATA FOR SUSTAINED COMPETITIVE ADVANTAGE; A STRATEGIC ANALYSIS OF A FINANCIAL SOFTWARE COMPANY

This paper is a strategic analysis of Dataphile, a financial software company located in Vancouver, British Columbia. The purpose of this paper is to investigate Dataphile and present strategic options on how it can leverage new trends for sustained competitive advantage. It conducts an external and internal analysis of the company and describes its current strategic positioning. The analysis then provides Dataphile with various strategic alternatives it could pursue and proposes a recommendation for senior management

Artificial Intelligence Technology

This open access book aims to give our readers a basic outline of today’s research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and common theories and methodologies that are widely accepted in AI research and application. This book is written in comprehensible and plain language, featuring clearly explained theories and concepts and extensive analysis and examples. Some of the traditional findings are skipped in narration on the premise of a relatively comprehensive introduction to the evolution of artificial intelligence technology. The book provides a detailed elaboration of the basic concepts of AI, machine learning, as well as other relevant topics, including deep learning, deep learning framework, Huawei MindSpore AI development framework, Huawei Atlas computing platform, Huawei AI open platform for smart terminals, and Huawei CLOUD Enterprise Intelligence application platform. As the world’s leading provider of ICT (information and communication technology) infrastructure and smart terminals, Huawei’s products range from digital data communication, cyber security, wireless technology, data storage, cloud computing, and smart computing to artificial intelligence

Governing inter-organisational R&D supplier collaborations:a study at Jaguar Land Rover

This article discusses the importance of collaboration with suppliers and partners during research and development (R&D) technology projects. It details how this can be accomplished using the collaborative enterprise governance (CEG) concept to manage a technology project. CEG is based on the premise that parts of companies work with parts of other companies, which are reconfigured on dynamic bases according to a variety of different internal and external factors. This article presents an overview of the founding literature, the CEG and its methodology, and examples based at Jaguar Land Rover in the UK. CEG has been used here to explain why some technology projects have succeeded while others have done less well. This article concludes by offering new propositions, inducted through grounded theory, relating to the successful management of R&D projects, which should be picked up by future research studies in the area

Artificial Intelligence Technology

This open access book aims to give our readers a basic outline of today’s research and technology developments on artificial intelligence (AI), help them to have a general understanding of this trend, and familiarize them with the current research hotspots, as well as part of the fundamental and common theories and methodologies that are widely accepted in AI research and application. This book is written in comprehensible and plain language, featuring clearly explained theories and concepts and extensive analysis and examples. Some of the traditional findings are skipped in narration on the premise of a relatively comprehensive introduction to the evolution of artificial intelligence technology. The book provides a detailed elaboration of the basic concepts of AI, machine learning, as well as other relevant topics, including deep learning, deep learning framework, Huawei MindSpore AI development framework, Huawei Atlas computing platform, Huawei AI open platform for smart terminals, and Huawei CLOUD Enterprise Intelligence application platform. As the world’s leading provider of ICT (information and communication technology) infrastructure and smart terminals, Huawei’s products range from digital data communication, cyber security, wireless technology, data storage, cloud computing, and smart computing to artificial intelligence