1,444 research outputs found

    An argumentation analysis of weblog conversations

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    Preparing Young Writers for Invoking and Addressing Today’s Interactive Digital Audiences

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    Twenty-first century technologies, in particular the Internet and Web 2.0 applications, have transformed the practice of writing and exposed it to interactivity. One interactive method that has received a lot of critical attention is blogging. The authors sought to understand more fully whom young bloggers both invoked in their blogging (their idealized, intentional audience) and whom they addressed (whom they actually blogged to, following interactive posts). They studied the complete, yearlong blog histories of fifteen fifth-graders, with an eye toward understanding how these students constructed audiences and modified them, according to feedback they received from teachers as well as peers and adults from around the world. The authors found that these students, who had rarely or never blogged before, were much more likely to respond to distant teachers, pre-service teachers, and graduate students than to their own classroom teachers or peers from their immediate classroom. The bloggers invoked/addressed their audiences differently too, depending on the roles that they had created for their audiences and themselves. The authors explore how and why this came to be the case with young writers

    「市民科学」と「日常政治」: 福島原発事故後の地域市民活動を探る

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    筑波大学 (University of Tsukuba)201

    Blogs as Infrastructure for Scholarly Communication.

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    This project systematically analyzes digital humanities blogs as an infrastructure for scholarly communication. This exploratory research maps the discourses of a scholarly community to understand the infrastructural dynamics of blogs and the Open Web. The text contents of 106,804 individual blog posts from a corpus of 396 blogs were analyzed using a mix of computational and qualitative methods. Analysis uses an experimental methodology (trace ethnography) combined with unsupervised machine learning (topic modeling), to perform an interpretive analysis at scale. Methodological findings show topic modeling can be integrated with qualitative and interpretive analysis. Special attention must be paid to data fitness, or the shape and re-shaping practices involved with preparing data for machine learning algorithms. Quantitative analysis of computationally generated topics indicates that while the community writes about diverse subject matter, individual scholars focus their attention on only a couple of topics. Four categories of informal scholarly communication emerged from the qualitative analysis: quasi-academic, para-academic, meta-academic, and extra-academic. The quasi and para-academic categories represent discourse with scholarly value within the digital humanities community, but do not necessarily have an obvious path into formal publication and preservation. A conceptual model, the (in)visible college, is introduced for situating scholarly communication on blogs and the Open Web. An (in)visible college is a kind of scholarly communication that is informal, yet visible at scale. This combination of factors opens up a new space for the study of scholarly communities and communication. While (in)invisible colleges are programmatically observable, care must be taken with any effort to count and measure knowledge work in these spaces. This is the first systematic, data driven analysis of the digital humanities and lays the groundwork for subsequent social studies of digital humanities.PhDInformationUniversity of Michigan, Horace H. Rackham School of Graduate Studieshttp://deepblue.lib.umich.edu/bitstream/2027.42/111592/1/mcburton_1.pd

    Freedom To, From, and for Whom: Analyzing Freedom Discourse in Tiny House Blogs

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    The Tiny House movement, characterized by the primary dwelling it is named for, is an emerging field of academic study. The movement encompasses a diverse spectrum of simple living practices that typically serve participants\u27 pursuit of self-defined freedom. Using framing methodologies to root the Tiny House movement as a specific articulation of Voluntary Simplicity, an intersectional approach to understand power and identity, and critical discourse analysis, this study analyzes freedom discourse in publicly available Tiny House blogs to discern positive descriptors of freedom (freedom to); negative descriptors of freedom (freedom from); applications of said freedom (freedom for whom) based on privileges and access to capitals, including financial, social, and human; and whether/how freedom discourse relates to other simple living movements

    “I exploit my children for millions and millions of dollars on my mommyblog” How Heather B. Armstrong’s personal blog became a successful business

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    This study interrogates strategies to convert a personal blog into a brand and a business by analysing the narrative and aesthetic techniques involved in generating audience engagement, trust and affection, and the branding and monetisation approaches involved in developing a blog into a revenue-generating enterprise. The strategies presented in this study have been extrapolated from an in-depth analysis of the extremely successful personal blog: www.dooce.com, the website of Heather B. Armstrong. The research questions this study aims to address are grounded in distinct fields of enquiry, examining the narrative and aesthetic features underpinning the conversion of a personal blog into a brand; the representation of the everyday and its role in the construction of the blogger avatar as a human brand; the interplay between writing motivations and brand core values; and the influence that stereotypes about stay-at-home mothers, pregnancy and motherhood exert on the brand creation process of a female author. The interdisciplinary nature of this study is mirrored in its multi-faceted analytical approach which draws on theories pertaining to diverse fields of enquiry such as narratology, aesthetics, digital media, marketing communications and branding. The study aims to present strategies to construct a personal brand in the context of co-created online forums, with an emphasis on attaining authenticity, followership and audience loyalty through careful framing and strategic use of second person narration, and aesthetic categories such as zany, cute, interesting and abject. The study transposes a narrative approach to branding and online marketing studies with the aim of proposing a model of personal branding whereby blogger identity is simultaneously the product of authorial control and consumer-driven cultural work, with the blogger negotiating her personal brand in relation to personal values, everyday life circumstances, commercial pressures and audience feedback. The key propositions of this study are, firstly, that the use of second person narration as interpellation into active readerhood and of the cute, interesting, zany and abject as aesthetic categories that create novel reading experiences can generate high audience engagement, the abject being also directly related to fostering trust and authenticity. Secondly, bloggers can become human brands by strategically exhibiting and then reinforcing personality traits related to sophistication, competence, sincerity, excitement, ruggedness and non-conformism. Thirdly, consistency in writing style and self-disclosure can foster audience attachment and trust in the integrity and authenticity of the human brand. Fourthly, consumer attachment can be strategically cultivated through audience autonomy, competence and relatedness to the human brand and the development of an online brand community
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