Multimodal Content Analysis for Effective Advertisements on YouTube

The rapid advances in e-commerce and Web 2.0 technologies have greatly increased the impact of commercial advertisements on the general public. As a key enabling technology, a multitude of recommender systems exists which analyzes user features and browsing patterns to recommend appealing advertisements to users. In this work, we seek to study the characteristics or attributes that characterize an effective advertisement and recommend a useful set of features to aid the designing and production processes of commercial advertisements. We analyze the temporal patterns from multimedia content of advertisement videos including auditory, visual and textual components, and study their individual roles and synergies in the success of an advertisement. The objective of this work is then to measure the effectiveness of an advertisement, and to recommend a useful set of features to advertisement designers to make it more successful and approachable to users. Our proposed framework employs the signal processing technique of cross modality feature learning where data streams from different components are employed to train separate neural network models and are then fused together to learn a shared representation. Subsequently, a neural network model trained on this joint feature embedding representation is utilized as a classifier to predict advertisement effectiveness. We validate our approach using subjective ratings from a dedicated user study, the sentiment strength of online viewer comments, and a viewer opinion metric of the ratio of the Likes and Views received by each advertisement from an online platform.Comment: 11 pages, 5 figures, ICDM 201

Report on the Information Retrieval Festival (IRFest2017)

The Information Retrieval Festival took place in April 2017 in Glasgow. The focus of the workshop was to bring together IR researchers from the various Scottish universities and beyond in order to facilitate more awareness, increased interaction and reflection on the status of the field and its future. The program included an industry session, research talks, demos and posters as well as two keynotes. The first keynote was delivered by Prof. Jaana Kekalenien, who provided a historical, critical reflection of realism in Interactive Information Retrieval Experimentation, while the second keynote was delivered by Prof. Maarten de Rijke, who argued for more Artificial Intelligence usage in IR solutions and deployments. The workshop was followed by a "Tour de Scotland" where delegates were taken from Glasgow to Aberdeen for the European Conference in Information Retrieval (ECIR 2017

Fusion of Learned Multi-Modal Representations and Dense Trajectories for Emotional Analysis in Videos

When designing a video affective content analysis algorithm, one of the most important steps is the selection of discriminative features for the effective representation of video segments. The majority of existing affective content analysis methods either use low-level audio-visual features or generate handcrafted higher level representations based on these low-level features. We propose in this work to use deep learning methods, in particular convolutional neural networks (CNNs), in order to automatically learn and extract mid-level representations from raw data. To this end, we exploit the audio and visual modality of videos by employing Mel-Frequency Cepstral Coefficients (MFCC) and color values in the HSV color space. We also incorporate dense trajectory based motion features in order to further enhance the performance of the analysis. By means of multi-class support vector machines (SVMs) and fusion mechanisms, music video clips are classified into one of four affective categories representing the four quadrants of the Valence-Arousal (VA) space. Results obtained on a subset of the DEAP dataset show (1) that higher level representations perform better than low-level features, and (2) that incorporating motion information leads to a notable performance gain, independently from the chosen representation

First impressions: A survey on vision-based apparent personality trait analysis

© 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes,creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works.Personality analysis has been widely studied in psychology, neuropsychology, and signal processing fields, among others. From the past few years, it also became an attractive research area in visual computing. From the computational point of view, by far speech and text have been the most considered cues of information for analyzing personality. However, recently there has been an increasing interest from the computer vision community in analyzing personality from visual data. Recent computer vision approaches are able to accurately analyze human faces, body postures and behaviors, and use these information to infer apparent personality traits. Because of the overwhelming research interest in this topic, and of the potential impact that this sort of methods could have in society, we present in this paper an up-to-date review of existing vision-based approaches for apparent personality trait recognition. We describe seminal and cutting edge works on the subject, discussing and comparing their distinctive features and limitations. Future venues of research in the field are identified and discussed. Furthermore, aspects on the subjectivity in data labeling/evaluation, as well as current datasets and challenges organized to push the research on the field are reviewed.Peer ReviewedPostprint (author's final draft

Sharing Video Emotional Information in the Web

Video growth over the Internet changed the way users search, browse and view video content. Watching movies over the Internet is increasing and becoming a pastime. The possibility of streaming Internet content to TV, advances in video compression techniques and video streaming have turned this recent modality of watching movies easy and doable. Web portals as a worldwide mean of multimedia data access need to have their contents properly classified in order to meet users’ needs and expectations. The authors propose a set of semantic descriptors based on both user physiological signals, captured while watching videos, and on video low-level features extraction. These XML based descriptors contribute to the creation of automatic affective meta-information that will not only enhance a web-based video recommendation system based in emotional information, but also enhance search and retrieval of videos affective content from both users’ personal classifications and content classifications in the context of a web portal.info:eu-repo/semantics/publishedVersio

Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20 years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed

A Connotative Space for Supporting Movie Affective Recommendation

The problem of relating media content to users’affective responses is here addressed. Previous work suggests that a direct mapping of audio-visual properties into emotion categories elicited by films is rather difficult, due to the high variability of individual reactions. To reduce the gap between the objective level of video features and the subjective sphere of emotions, we propose to shift the representation towards the connotative properties of movies, in a space inter-subjectively shared among users. Consequently, the connotative space allows to define, relate and compare affective descriptions of film videos on equal footing. An extensive test involving a significant number of users watching famous movie scenes, suggests that the connotative space can be related to affective categories of a single user. We apply this finding to reach high performance in meeting user’s emotional preferences

Overview of VideoCLEF 2009: New perspectives on speech-based multimedia content enrichment

VideoCLEF 2009 offered three tasks related to enriching video content for improved multimedia access in a multilingual environment. For each task, video data (Dutch-language television, predominantly documentaries) accompanied by speech recognition transcripts were provided. The Subject Classification Task involved automatic tagging of videos with subject theme labels. The best performance was achieved by approaching subject tagging as an information retrieval task and using both speech recognition transcripts and archival metadata. Alternatively, classifiers were trained using either the training data provided or data collected from Wikipedia or via general Web search. The Affect Task involved detecting narrative peaks, defined as points where viewers perceive heightened dramatic tension. The task was carried out on the “Beeldenstorm” collection containing 45 short-form documentaries on the visual arts. The best runs exploited affective vocabulary and audience directed speech. Other approaches included using topic changes, elevated speaking pitch, increased speaking intensity and radical visual changes. The Linking Task, also called “Finding Related Resources Across Languages,” involved linking video to material on the same subject in a different language. Participants were provided with a list of multimedia anchors (short video segments) in the Dutch-language “Beeldenstorm” collection and were expected to return target pages drawn from English-language Wikipedia. The best performing methods used the transcript of the speech spoken during the multimedia anchor to build a query to search an index of the Dutch language Wikipedia. The Dutch Wikipedia pages returned were used to identify related English pages. Participants also experimented with pseudo-relevance feedback, query translation and methods that targeted proper names