2,880 research outputs found
Predictive User Modeling with Actionable Attributes
Different machine learning techniques have been proposed and used for
modeling individual and group user needs, interests and preferences. In the
traditional predictive modeling instances are described by observable
variables, called attributes. The goal is to learn a model for predicting the
target variable for unseen instances. For example, for marketing purposes a
company consider profiling a new user based on her observed web browsing
behavior, referral keywords or other relevant information. In many real world
applications the values of some attributes are not only observable, but can be
actively decided by a decision maker. Furthermore, in some of such applications
the decision maker is interested not only to generate accurate predictions, but
to maximize the probability of the desired outcome. For example, a direct
marketing manager can choose which type of a special offer to send to a client
(actionable attribute), hoping that the right choice will result in a positive
response with a higher probability. We study how to learn to choose the value
of an actionable attribute in order to maximize the probability of a desired
outcome in predictive modeling. We emphasize that not all instances are equally
sensitive to changes in actions. Accurate choice of an action is critical for
those instances, which are on the borderline (e.g. users who do not have a
strong opinion one way or the other). We formulate three supervised learning
approaches for learning to select the value of an actionable attribute at an
instance level. We also introduce a focused training procedure which puts more
emphasis on the situations where varying the action is the most likely to take
the effect. The proof of concept experimental validation on two real-world case
studies in web analytics and e-learning domains highlights the potential of the
proposed approaches
Layered evaluation of interactive adaptive systems : framework and formative methods
Peer reviewedPostprin
Fast Matrix Factorization for Online Recommendation with Implicit Feedback
This paper contributes improvements on both the effectiveness and efficiency
of Matrix Factorization (MF) methods for implicit feedback. We highlight two
critical issues of existing works. First, due to the large space of unobserved
feedback, most existing works resort to assign a uniform weight to the missing
data to reduce computational complexity. However, such a uniform assumption is
invalid in real-world settings. Second, most methods are also designed in an
offline setting and fail to keep up with the dynamic nature of online data. We
address the above two issues in learning MF models from implicit feedback. We
first propose to weight the missing data based on item popularity, which is
more effective and flexible than the uniform-weight assumption. However, such a
non-uniform weighting poses efficiency challenge in learning the model. To
address this, we specifically design a new learning algorithm based on the
element-wise Alternating Least Squares (eALS) technique, for efficiently
optimizing a MF model with variably-weighted missing data. We exploit this
efficiency to then seamlessly devise an incremental update strategy that
instantly refreshes a MF model given new feedback. Through comprehensive
experiments on two public datasets in both offline and online protocols, we
show that our eALS method consistently outperforms state-of-the-art implicit MF
methods. Our implementation is available at
https://github.com/hexiangnan/sigir16-eals.Comment: 10 pages, 8 figure
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