15,353 research outputs found

    Sponsorship image and value creation in E-sports

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    .E-sports games can drive the sports industry forward and sponsorship is the best way to engage consumers of this new sport. The purpose of this study is to examine the effect of sponsorship image and consumer participation in co-creation consumption activities on fans’ sponsorship response (represented by the variables interest, purchase intention and word of mouth) in e-sports. Four antecedent variables build sponsorship image (i.e., ubiquity of sport, sincerity of sponsor, attitude to sponsor and team identification). A quantitative approach is used for the purposes of this study. Some 445 questionnaires were filled in by fans who watch e-sports in Spain; these are analyzed using partial least squares structural equation modeling (PLS-SEM). The outcomes show that sponsor antecedents are crucial factors if a sponsor wants to change their sponsorship image and influence sponsorship response, and that it is also possible to use participation to improve responsesS

    Metaphors of London fog, smoke and mist in Victorian and Edwardian Art and Literature

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    Julian Wolfreys has argued that after 1850 writers employed stock images of the city without allowing them to transform their texts. This thesis argues, on the contrary, that metaphorical uses of London fog were complex and subtle during the Victorian and Edwardian periods, at least until 1914. Fog represented, in particular, formlessness and the dissolution of boundaries. Examining the idea of fog in literature, verse, newspaper accounts and journal articles, as well as in the visual arts, as part of a common discourse about London and the state of its inhabitants, this thesis charts how the metaphorical appropriation of this idea changed over time. Four of Dickens's novels are used to track his use of fog as part of a discourse of the natural and unnatural in individual and society, identifying it with London in progressively more negative terms. Visual representations of fog by Constable, Turner, Whistler, Monet, Markino, O'Connor, Roberts and Wyllie and Coburn showed an increasing readiness to engage with this discourse. Social tensions in the city in the 1880s were articulated in art as well as in fiction. Authors like Hay and Barr showed the destruction of London by its fog because of its inhabitants' supposed degeneracy. As the social threat receded, apocalyptic scenarios gave way to a more optimistic view in the work of Owen and others. Henry James used fog as a metaphorical representation of the boundaries of gendered behaviour in public, and the problems faced by women who crossed them. The dissertation also examines fog and individual transgression, in novels and short stories by Lowndes, Stevenson, Conan Doyle and Joseph Conrad. After 1914, fog was no more than a crude signifier of Victorian London in literature, film and, later, television, deployed as a cliche instead of the subtle metaphorical idea discussed in this thesis

    Interactive Sonic Environments: Sonic artwork via gameplay experience

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    The purpose of this study is to investigate the use of video-game technology in the design and implementation of interactive sonic centric artworks, the purpose of which is to create and contribute to the discourse and understanding of its effectiveness in electro-acoustic composition highlighting the creative process. Key research questions include: How can the language of electro-acoustic music be placed in a new framework derived from videogame aesthetics and technology? What new creative processes need to be considered when using this medium? Moreover, what aspects of 'play' should be considered when designing the systems? The findings of this study assert that composers and sonic art practitioners need little or no coding knowledge to create exciting applications and the myriad of options available to the composer when using video-game technology is limited only by imagination. Through a cyclic process of planning, building, testing and playing these applications the project revealed advantages and unique sonic opportunities in comparison to other sonic art installations. A portfolio of selected original compositions, both fixed and open are presented by the author to complement this study. The commentary serves to place the work in context with other practitioners in the field and to provide compositional approaches that have been taken

    Balancing the urban stomach: public health, food selling and consumption in London, c. 1558-1640

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    Until recently, public health histories have been predominantly shaped by medical and scientific perspectives, to the neglect of their wider social, economic and political contexts. These medically-minded studies have tended to present broad, sweeping narratives of health policy's explicit successes or failures, often focusing on extraordinary periods of epidemic disease viewed from a national context. This approach is problematic, particularly in studies of public health practice prior to 1800. Before the rise of modern scientific medicine, public health policies were more often influenced by shared social, cultural, economic and religious values which favoured maintaining hierarchy, stability and concern for 'the common good'. These values have frequently been overlooked by modern researchers. This has yielded pessimistic assessments of contemporary sanitation, implying that local authorities did not care about or prioritise the health of populations. Overly medicalised perspectives have further restricted historians' investigation and use of source material, their interpretation of multifaceted and sometimes contested cultural practices such as fasting, and their examination of habitual - and not just extraordinary - health actions. These perspectives have encouraged a focus on reactive - rather than preventative - measures. This thesis contributes to a growing body of research that expands our restrictive understandings of pre-modern public health. It focuses on how public health practices were regulated, monitored and expanded in later Tudor and early Stuart London, with a particular focus on consumption and food-selling. Acknowledging the fundamental public health value of maintaining urban foodways, it investigates how contemporaries sought to manage consumption, food production waste, and vending practices in the early modern City's wards and parishes. It delineates the practical and political distinctions between food and medicine, broadly investigates the activities, reputations of and correlations between London's guild and itinerant food vendors and licensed and irregular medical practitioners, traces the directions in which different kinds of public health policy filtered up or down, and explores how policies were enacted at a national and local level. Finally, it compares and contrasts habitual and extraordinary public health regulations, with a particular focus on how perceptions of and actual food shortages, paired with the omnipresent threat of disease, impacted broader aspects of civic life

    Drivers and barriers to Sustainability practices in the Zambian Construction Industry

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    Zambia, and Sub-Sahara Africa (SSA) generally, is lagging behind in the area of sustainable construction due to several barriers to the implementation of sustainable construction. This study therefore explored drivers and barriers to the adoption of sustainable construction practices in Zambia. The study could inform stakeholders on measures which could improve the implementation of sustainable construction. The study used an online quantitative questionnaire survey of construction professionals and clients. A total of 112 responses were received representing various stakeholder groups in the construction industry. The data were subjected to factor analysis and ranked using the relative importance index. The data show that drivers to sustainable construction cluster into three constructs namely, environment and health-related factors, regulatory and industry-related factors and, economy and firm related factors. Barriers clustered into three groups namely, awareness and knowledge related factors, regulatory and industry-related factors and, economy and cost-related factors. Therefore, measures aimed at improving sustainable construction in Zambia should focus attention on these broad clusters

    Facial expression recognition and intensity estimation.

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    Doctoral Degree. University of KwaZulu-Natal, Durban.Facial Expression is one of the profound non-verbal channels through which human emotion state is inferred from the deformation or movement of face components when facial muscles are activated. Facial Expression Recognition (FER) is one of the relevant research fields in Computer Vision (CV) and Human-Computer Interraction (HCI). Its application is not limited to: robotics, game, medical, education, security and marketing. FER consists of a wealth of information. Categorising the information into primary emotion states only limit its performance. This thesis considers investigating an approach that simultaneously predicts the emotional state of facial expression images and the corresponding degree of intensity. The task also extends to resolving FER ambiguous nature and annotation inconsistencies with a label distribution learning method that considers correlation among data. We first proposed a multi-label approach for FER and its intensity estimation using advanced machine learning techniques. According to our findings, this approach has not been considered for emotion and intensity estimation in the field before. The approach used problem transformation to present FER as a multilabel task, such that every facial expression image has unique emotion information alongside the corresponding degree of intensity at which the emotion is displayed. A Convolutional Neural Network (CNN) with a sigmoid function at the final layer is the classifier for the model. The model termed ML-CNN (Multilabel Convolutional Neural Network) successfully achieve concurrent prediction of emotion and intensity estimation. ML-CNN prediction is challenged with overfitting and intraclass and interclass variations. We employ Visual Geometric Graphics-16 (VGG-16) pretrained network to resolve the overfitting challenge and the aggregation of island loss and binary cross-entropy loss to minimise the effect of intraclass and interclass variations. The enhanced ML-CNN model shows promising results and outstanding performance than other standard multilabel algorithms. Finally, we approach data annotation inconsistency and ambiguity in FER data using isomap manifold learning with Graph Convolutional Networks (GCN). The GCN uses the distance along the isomap manifold as the edge weight, which appropriately models the similarity between adjacent nodes for emotion predictions. The proposed method produces a promising result in comparison with the state-of-the-art methods.Author's List of Publication is on page xi of this thesis

    Embracing Metaphysics: Transpersonal Psychology as a Post-Materialist Approach: A Review Article of Michael Daniels's 'Shadow. Self and Spirit.'

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    Michael Daniels’s book Shadow, Self, Spirit is an essential book for students of transpersonal psychology – perhaps the clearest, most wide-ranging and well-written overview of the topic that has yet been written. However, this article suggests some problematic areas with Daniels’s approach, such as his criticism of transpersonal psychology’s focus on states of consciousness, and (in particular) his sceptical attitude to metaphysics. I suggest that it is impossible for transpersonal psychology to avoid metaphysics, and that the best approach is to be explicit and rigorous about our metaphysical orientation. I discuss different types of “bad” metaphysics, with Ferrer’s concept of “the mystery” as an example. I offer a defence of my “soft perennialist” model against Daniels’s criticisms. There are four main reasons why transpersonal psychology should embrace a post-materialist outlook: (1) it is impossible to avoid some form of metaphysical orientation; (2) the field has traditionally been associated with such a metaphysical orientation; (3) the evidence for some form of post-materialism is compelling; (4) by committing to a post-materialist orientation, the field can contribute to a cultural shift away from materialism and its destructive effects. Since there are such a broad variety of post-materialist perspectives, this would not involve abandoning a pluralistic approach
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