Towards preprocessing guidelines for neural network embedding of customer behavior in digital retail

Shopping transactions in digital retailing platforms enable retailers to understand customers’ needs for providing personalized experiences. Researchers started modeling transaction data through neural network embedding, which enables unsupervised learning of contextual similarities between attributes in shopping transactions. However, every study brings different approaches for embedding customer’s transactions, and clear preprocessing guidelines are missing. This paper reviews the recent literature of neural embedding for customer behavior and brings three main contributions. First, we provide a set of guidelines for preprocessing and modeling consumer transaction data to learn neural network embeddings. Second, it is introduced a multi-task Long Short-Term Memory Network to evaluate the guidelines proposed through the task of purchase behavior prediction. Third, we present a multi-contextual visualization of customer behavior embeddings, and its usefulness for purchase prediction and fraud detection applications. Results achieved illustrate accuracies above 40%, 60%, and 80% for predicting the next days, hours, and products purchased for some customers in a dataset composed of online grocery shopping transactions

PSEUDO-MULTIVARIATE LSTM NEURAL NETWORK APPROACH FOR PURCHASE DAY PREDICTION IN B2B

This research focuses on trying to predict the moment of the next purchase for a customer in vendor-customer B2B scenario using an LSTM neural network and comparing prediction results from different input features. In a previous research we performed predictions for a specific customer product pair and used previous purchases for that pair as input data, but  the number of such previous purchases was often very limited which resulted in low accuracy of predictions. By aggregating purchase data for all products a customer purchased, we were able to get more precise predictions of the next purchase. Additionally, expanding our input feature set yielded even better results. We performed an evaluation of LSTM networks trained with the most successful combination of input features for a six month period. Each of the networks was trained with purchase data up to the starting point of the selected period and the predictions were performed, after which additional input for the following seven days was added to the network. This process was then repeated for the entire six month period and a slight downward trend can be noticed for error metrics, leading to the conclusion that the network would perform even better over time with the addition of future purchases

An ebd-enabled design knowledge acquisition framework

Having enough knowledge and keeping it up to date enables designers to execute the design assignment effectively and gives them a competitive advantage in the design profession. Knowledge elicitation or acquisition is a crucial component of system design, particularly for tasks requiring transdisciplinary or multidisciplinary cooperation. In system design, extracting domain-specific information is exceedingly tricky for designers. This thesis presents three works that attempt to bridge the gap between designers and domain expertise. First, a systematic literature review on data-driven demand elicitation is given using the Environment-based Design (EBD) approach. This review address two research objectives: (i) to investigate the present state of computer-aided requirement knowledge elicitation in the domains of engineering; (ii) to integrate EBD methodology into the conventional literature review framework by providing a well-structured research question generation methodology. The second study describes a data-driven interview transcript analysis strategy that employs EBD environment analysis, unsupervised machine learning, and a range of natural language processing (NLP) approaches to assist designers and qualitative researchers in extracting needs when domain expertise is lacking. The second research proposes a transfer-learning method-based qualitative text analysis framework that aids researchers in extracting valuable knowledge from interview data for healthcare promotion decision-making. The third work is an EBD-enabled design lexical knowledge acquisition framework that automatically constructs a semantic network -- RomNet from an extensive collection of abstracts from engineering publications. Applying RomNet can improve the design information retrieval quality and communication between each party involved in a design project. To conclude, this thesis integrates artificial intelligence techniques, such as Natural Language Processing (NLP) methods, Machine Learning techniques, and rule-based systems to build a knowledge acquisition framework that supports manual, semi-automatic, and automatic extraction of design knowledge from different types of the textual data source

Sentiment Analysis for Social Media

Sentiment analysis is a branch of natural language processing concerned with the study of the intensity of the emotions expressed in a piece of text. The automated analysis of the multitude of messages delivered through social media is one of the hottest research fields, both in academy and in industry, due to its extremely high potential applicability in many different domains. This Special Issue describes both technological contributions to the field, mostly based on deep learning techniques, and specific applications in areas like health insurance, gender classification, recommender systems, and cyber aggression detection

Scenario-based requirements elicitation for user-centric explainable AI

Explainable Artificial Intelligence (XAI) develops technical explanation methods and enable interpretability for human stakeholders on why Artificial Intelligence (AI) and machine learning (ML) models provide certain predictions. However, the trust of those stakeholders into AI models and explanations is still an issue, especially domain experts, who are knowledgeable about their domain but not AI inner workings. Social and user-centric XAI research states it is essential to understand the stakeholder’s requirements to provide explanations tailored to their needs, and enhance their trust in working with AI models. Scenario-based design and requirements elicitation can help bridge the gap between social and operational aspects of a stakeholder early before the adoption of information systems and identify its real problem and practices generating user requirements. Nevertheless, it is still rarely explored the adoption of scenarios in XAI, especially in the domain of fraud detection to supporting experts who are about to work with AI models. We demonstrate the usage of scenario-based requirements elicitation for XAI in a fraud detection context, and develop scenarios derived with experts in banking fraud. We discuss how those scenarios can be adopted to identify user or expert requirements for appropriate explanations in his daily operations and to make decisions on reviewing fraudulent cases in banking. The generalizability of the scenarios for further adoption is validated through a systematic literature review in domains of XAI and visual analytics for fraud detection

Visualising Trade-offs of Objectives in Omnichannel Management: A Mental Model Approach

The retail industry is undergoing a major transformation process and retailers struggle in implementing a sustainable omnichannel strategy. For retailers, it is of crucial importance to achieve channel integration in order to generate a seamless customer experience. At the same time, balancing profitability while undergoing transition into omnichannel retailing poses a major challenge for many retail managers. These trade-offs can increase complexity and additional difficulties in decision-making. Mental models help to understand complex systems and behaviour and can support managers in decision-making processes. This paper proposes early work and an initial concept of a mental model arranging three critical objectives in omnichannel management: channel integration, customer experience generation, and economic value creation. Through a Venn Diagram approach, the relations between the objectives along with various scenarios of their achievements are illustrated, representing different states a retailer can undergo while following a transition towards omnichannel. Recommendations for actions are outlined for each scenario which can help retail managers to mentally depict dynamic relationships between objective

4th. International Conference on Advanced Research Methods and Analytics (CARMA 2022)

Research methods in economics and social sciences are evolving with the increasing availability of Internet and Big Data sources of information. As these sources, methods, and applications become more interdisciplinary, the 4th International Conference on Advanced Research Methods and Analytics (CARMA) is a forum for researchers and practitioners to exchange ideas and advances on how emerging research methods and sources are applied to different fields of social sciences as well as to discuss current and future challenges. Due to the covid pandemic, CARMA 2022 is planned as a virtual and face-to-face conference, simultaneouslyDoménech I De Soria, J.; Vicente Cuervo, MR. (2022). 4th. International Conference on Advanced Research Methods and Analytics (CARMA 2022). Editorial Universitat Politècnica de València. https://doi.org/10.4995/CARMA2022.2022.1595

Evolution of artificial intelligence research in Technological Forecasting and Social Change: Research topics, trends, and future directions

Artificial intelligence (AI) is a set of rapidly expanding disruptive technologies that are radically transforming various aspects related to people, business, society, and the environment. With the proliferation of digital computing devices and the emergence of big data, AI is increasingly offering significant opportunities for society and business organizations. The growing interest of scholars and practitioners in AI has resulted in the diversity of research topics explored in bulks of scholarly literature published in leading research outlets. This study aims to map the intellectual structure and evolution of the conceptual structure of overall AI research published in Technological Forecasting and Social Change (TF&SC). This study uses machine learning-based structural topic modeling (STM) to extract, report, and visualize the latent topics from the AI research literature. Further, the disciplinary patterns in the intellectual structure of AI research are examined with the additional objective of assessing the disciplinary impact of AI. The results of the topic modeling reveal eight key topics, out of which the topics concerning healthcare, circular economy and sustainable supply chain, adoption of AI by consumers, and AI for decision-making are showing a rising trend over the years. AI research has a significant influence on disciplines such as business, management, and accounting, social science, engineering, computer science, and mathematics. The study provides an insightful agenda for the future based on evidence-based research directions that would benefit future AI scholars to identify contemporary research issues and develop impactful research to solve complex societal problems

AI Knowledge Transfer from the University to Society

AI Knowledge Transfer from the University to Society: Applications in High-Impact Sectors brings together examples from the "Innovative Ecosystem with Artificial Intelligence for Andalusia 2025" project at the University of Seville, a series of sub-projects composed of research groups and different institutions or companies that explore the use of Artificial Intelligence in a variety of high-impact sectors to lead innovation and assist in decision-making. Key Features Includes chapters on health and social welfare, transportation, digital economy, energy efficiency and sustainability, agro-industry, and tourism Great diversity of authors, expert in varied sectors, belonging to powerful research groups from the University of Seville with proven experience in the transfer of knowledge to the productive sector and agents attached to the Andalucía TECH Campu