The 4s web-marketing mix model

This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

Labour Administration Reforms in China

[Excerpt] This publication provides an explanation of the comprehensive labour administration system in China, including its recent advances, with emphasis on its public services functions, such as public employment, labour inspection and social insurance services. With the recent improvements to both the legal framework and the institutions of labour administration, it is believed that these public services will play bigger and more active roles in ensuring compliance with legislation and protecting the legitimate rights and interests of employers and workers alike

Climate change, agriculture and Fairtrade: identifying the challenges and opportunities

This paper presents the findings of a study commissioned by the UK's Fairtrade Foundation on the implications of climate change for agricultural producers in Fairtrade value chains