268,188 research outputs found

    Developing strategic learning alliances: partnerships for the provision of global education and training solutions

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    The paper describes a comprehensive model for the development of strategic alliances between education and corporate sectors, which is required to ensure effective provision of education and training programmes for a global market. Global economic forces, combined with recent advances in information and communication technologies, have provided unprecedented opportunities for education providers to broaden the provision of their programmes both on an international scale and across new sectors. Lifelong learning strategies are becoming increasingly recognized as an essential characteristic of a successful organization and therefore large organizations have shown a preparedness to invest in staff training and development. The demands for lifelong learning span a wide range of training and educational levels from school-level and vocational courses to graduate-level training for senior executive

    From physical marketing to web marketing

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    Reviews the criticism of the 4P marketing mix framework as the basis of traditional and virtual marketing planning. Argues that the customary marketing management approach, based on the popular marketing mix 4Ps paradigm, is inadequate in the case of virtual marketing. Identifies two main limitations of the marketing mix when applied in online environments namely the role of the Ps in a virtual commercial setting and the lack of any strategic elements in the model. Identifies the critical factors of the Web marketing and argues that the basis for successful e-commerce is the full integration of virtual activities into the company's physical strategy, marketing plan and organisational processes. The 4S elements of the Web marketing mix framework offer the basis for developing and commercialising business to consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of three case studies

    Managerial Gaps in e-Banking Quality Drivers: An Empirical Assessment

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    Providing quality service to the customer is a main issue for e-banking. The extant literature on e-services has preferentially examined quality factors as perceived by customers. On the other hand, quality depends on the managerial perceptions about quality drivers and the decisions that would follow from these perceptions. According to SERVQUAL - the most known service quality model - any gaps between management’s and customers’ perceptions would affect the experienced quality and then the customer satisfaction. The aim of this paper is to explore how bank managers perceive quality drivers for e-banking through a preliminary empirical survey

    Employer investment in workforce skills: final report

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    Activity agreement pilots : process evaluation

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    The 4s web-marketing mix model

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    This paper reviews the criticism on the 4Ps Marketing Mix framework, the most popular tool of traditional marketing management, and categorizes the main objections of using the model as the foundation of physical marketing. It argues that applying the traditional approach, based on the 4Ps paradigm, is also a poor choice in the case of virtual marketing and identifies two main limitations of the framework in online environments: the drastically diminished role of the Ps and the lack of any strategic elements in the model. Next to identifying the critical factors of the Web marketing, the paper argues that the basis for successful E-Commerce is the full integration of the virtual activities into the company’s physical strategy, marketing plan and organisational processes. The four S elements of the Web-Marketing Mix framework present a sound and functional conceptual basis for designing, developing and commercialising Business-to-Consumer online projects. The model was originally developed for educational purposes and has been tested and refined by means of field projects; two of them are presented as case studies in the paper.\ud \u

    A conditional role-involved purpose-based access control model

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    This paper presents a role-involved conditional purpose-based access control (RCPBAC) model, where a purpose is defined as the intension of data accesses or usages. RCPBAC allows users using some data for certain purpose with conditions. The structure of RCPBAC model is defined and investigated. An algorithm is developed to achieve the compliance computation between access purposes (related to data access) and intended purposes (related to data objects) and is illustrated with role-based access control (RBAC) to support RCPBAC. According to this model, more information from data providers can be extracted while at the same time assuring privacy that maximizes the usability of consumers' data. It extends traditional access control models to a further coverage of privacy preserving in data mining environment as RBAC is one of the most popular approach towards access control to achieve database security and available in database management systems. The structure helps enterprises to circulate clear privacy promise, to collect and manage user preferences and consent
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