Exact Computation of Influence Spread by Binary Decision Diagrams

Evaluating influence spread in social networks is a fundamental procedure to estimate the word-of-mouth effect in viral marketing. There are enormous studies about this topic; however, under the standard stochastic cascade models, the exact computation of influence spread is known to be #P-hard. Thus, the existing studies have used Monte-Carlo simulation-based approximations to avoid exact computation. We propose the first algorithm to compute influence spread exactly under the independent cascade model. The algorithm first constructs binary decision diagrams (BDDs) for all possible realizations of influence spread, then computes influence spread by dynamic programming on the constructed BDDs. To construct the BDDs efficiently, we designed a new frontier-based search-type procedure. The constructed BDDs can also be used to solve other influence-spread related problems, such as random sampling without rejection, conditional influence spread evaluation, dynamic probability update, and gradient computation for probability optimization problems. We conducted computational experiments to evaluate the proposed algorithm. The algorithm successfully computed influence spread on real-world networks with a hundred edges in a reasonable time, which is quite impossible by the naive algorithm. We also conducted an experiment to evaluate the accuracy of the Monte-Carlo simulation-based approximation by comparing exact influence spread obtained by the proposed algorithm.Comment: WWW'1

Conditional Reliability in Uncertain Graphs

Network reliability is a well-studied problem that requires to measure the probability that a target node is reachable from a source node in a probabilistic (or uncertain) graph, i.e., a graph where every edge is assigned a probability of existence. Many approaches and problem variants have been considered in the literature, all assuming that edge-existence probabilities are fixed. Nevertheless, in real-world graphs, edge probabilities typically depend on external conditions. In metabolic networks a protein can be converted into another protein with some probability depending on the presence of certain enzymes. In social influence networks the probability that a tweet of some user will be re-tweeted by her followers depends on whether the tweet contains specific hashtags. In transportation networks the probability that a network segment will work properly or not might depend on external conditions such as weather or time of the day. In this paper we overcome this limitation and focus on conditional reliability, that is assessing reliability when edge-existence probabilities depend on a set of conditions. In particular, we study the problem of determining the k conditions that maximize the reliability between two nodes. We deeply characterize our problem and show that, even employing polynomial-time reliability-estimation methods, it is NP-hard, does not admit any PTAS, and the underlying objective function is non-submodular. We then devise a practical method that targets both accuracy and efficiency. We also study natural generalizations of the problem with multiple source and target nodes. An extensive empirical evaluation on several large, real-life graphs demonstrates effectiveness and scalability of the proposed methods.Comment: 14 pages, 13 figure

Opinion dynamics with varying susceptibility to persuasion

A long line of work in social psychology has studied variations in people's susceptibility to persuasion -- the extent to which they are willing to modify their opinions on a topic. This body of literature suggests an interesting perspective on theoretical models of opinion formation by interacting parties in a network: in addition to considering interventions that directly modify people's intrinsic opinions, it is also natural to consider interventions that modify people's susceptibility to persuasion. In this work, we adopt a popular model for social opinion dynamics, and we formalize the opinion maximization and minimization problems where interventions happen at the level of susceptibility. We show that modeling interventions at the level of susceptibility lead to an interesting family of new questions in network opinion dynamics. We find that the questions are quite different depending on whether there is an overall budget constraining the number of agents we can target or not. We give a polynomial-time algorithm for finding the optimal target-set to optimize the sum of opinions when there are no budget constraints on the size of the target-set. We show that this problem is NP-hard when there is a budget, and that the objective function is neither submodular nor supermodular. Finally, we propose a heuristic for the budgeted opinion optimization and show its efficacy at finding target-sets that optimize the sum of opinions compared on real world networks, including a Twitter network with real opinion estimates

Influence Maximization Meets Efficiency and Effectiveness: A Hop-Based Approach

Influence Maximization is an extensively-studied problem that targets at selecting a set of initial seed nodes in the Online Social Networks (OSNs) to spread the influence as widely as possible. However, it remains an open challenge to design fast and accurate algorithms to find solutions in large-scale OSNs. Prior Monte-Carlo-simulation-based methods are slow and not scalable, while other heuristic algorithms do not have any theoretical guarantee and they have been shown to produce poor solutions for quite some cases. In this paper, we propose hop-based algorithms that can easily scale to millions of nodes and billions of edges. Unlike previous heuristics, our proposed hop-based approaches can provide certain theoretical guarantees. Experimental evaluations with real OSN datasets demonstrate the efficiency and effectiveness of our algorithms.Comment: Extended version of the conference paper at ASONAM 2017, 11 page

Holistic Influence Maximization: Combining Scalability and Efficiency with Opinion-Aware Models

The steady growth of graph data from social networks has resulted in wide-spread research in finding solutions to the influence maximization problem. In this paper, we propose a holistic solution to the influence maximization (IM) problem. (1) We introduce an opinion-cum-interaction (OI) model that closely mirrors the real-world scenarios. Under the OI model, we introduce a novel problem of Maximizing the Effective Opinion (MEO) of influenced users. We prove that the MEO problem is NP-hard and cannot be approximated within a constant ratio unless P=NP. (2) We propose a heuristic algorithm OSIM to efficiently solve the MEO problem. To better explain the OSIM heuristic, we first introduce EaSyIM - the opinion-oblivious version of OSIM, a scalable algorithm capable of running within practical compute times on commodity hardware. In addition to serving as a fundamental building block for OSIM, EaSyIM is capable of addressing the scalability aspect - memory consumption and running time, of the IM problem as well. Empirically, our algorithms are capable of maintaining the deviation in the spread always within 5% of the best known methods in the literature. In addition, our experiments show that both OSIM and EaSyIM are effective, efficient, scalable and significantly enhance the ability to analyze real datasets.Comment: ACM SIGMOD Conference 2016, 18 pages, 29 figure