Will This Video Go Viral? Explaining and Predicting the Popularity of Youtube Videos

What makes content go viral? Which videos become popular and why others don't? Such questions have elicited significant attention from both researchers and industry, particularly in the context of online media. A range of models have been recently proposed to explain and predict popularity; however, there is a short supply of practical tools, accessible for regular users, that leverage these theoretical results. HIPie -- an interactive visualization system -- is created to fill this gap, by enabling users to reason about the virality and the popularity of online videos. It retrieves the metadata and the past popularity series of Youtube videos, it employs Hawkes Intensity Process, a state-of-the-art online popularity model for explaining and predicting video popularity, and it presents videos comparatively in a series of interactive plots. This system will help both content consumers and content producers in a range of data-driven inquiries, such as to comparatively analyze videos and channels, to explain and predict future popularity, to identify viral videos, and to estimate response to online promotion.Comment: 4 page

Will This Video Go Viral? Explaining and Predicting the Popularity of Youtube Videos

What makes content go viral? Which videos become popular and why others don't? Such questions have elicited significant attention from both researchers and industry, particularly in the context of online media. A range of models have been recently proposed to explain and predict popularity; however, there is a short supply of practical tools, accessible for regular users, that leverage these theoretical results. HIPie -- an interactive visualization system -- is created to fill this gap, by enabling users to reason about the virality and the popularity of online videos. It retrieves the metadata and the past popularity series of Youtube videos, it employs Hawkes Intensity Process, a state-of-the-art online popularity model for explaining and predicting video popularity, and it presents videos comparatively in a series of interactive plots. This system will help both content consumers and content producers in a range of data-driven inquiries, such as to comparatively analyze videos and channels, to explain and predict future popularity, to identify viral videos, and to estimate response to online promotion

Public survey instruments for business administration using social network analysis and big data

Purpose: The subject matter of this research is closely intertwined with the scientific discussion about the necessity of developing and implementing practice-oriented means of measuring social well-being taking into account the intensity of contacts between individuals. The aim of the research is to test the toolkit for analyzing social networks and to develop a research algorithm to identify sources of consolidation of public opinion and key agents of influence. The research methodology is based on postulates of sociology, graph theory, social network analysis and cluster analysis. Design/Methodology/Approach: The basis for the empirical research was provided by the data representing the reflection of social media users on the existing image of Russia and its activities in the Arctic, chosen as a model case. Findings: The algorithm allows to estimate the density and intensity of connections between actors, to trace the main channels of formation of public opinion and key agents of influence, to identify implicit patterns and trends, to relate information flows and events with current information causes and news stories for the subsequent formation of a "cleansed" image of the object under study and the key actors with whom this object is associated. Practical Implications: The work contributes to filling the existing gap in the scientific literature, caused by insufficient elaboration of the issues of applying the social network analysis to solve sociological problems. Originality/Value: The work contributes to filling the existing gap in the scientific literature formed as a result of insufficient development of practical issues of using analysis of social networks to solve sociological problems.peer-reviewe

A Survey on Prediction of Movie’s Box Office Collection Using Social Media

Predicting the box office profits of a movie prior to its world wide release are a significant but also an exigent problem that needs a advanced of Intelligence. Currently, social media has given away its diagnostic strength in a variety of fields, which encourages us to develop social media substance to predict box office profits. The collection of movies in provisions of profit relies on so many features for instance its making studio, type, screenplay superiority, pre release endorsement etc, each of which are usually utilized to approximation their probable achievement at the box office. Nevertheless, the “Wisdom of Crowd” and social media have been accredited as a powerful indication in appreciative customer activities to media. In this survey, we converse the influence of socially created Meta data derived from the social multimedia websites and review the effect of social media on box office collection and success of movies. This survey paper is written for (social networking) investigators who looking for to evaluate prediction of movies using social media. It gives a complete study of social media analytics for social networking, wikis, actually easy syndication feeds, blogs, newsgroups, chat and news feeds etc. Keywords: Social Networking, Social media. Movie’s Box Office, Prediction, Profitability, Sentiment analysi

VaxInsight: an artificial intelligence system to access large-scale public perceptions of vaccination from social media

Vaccination is considered one of the greatest public health achievements of the 20th century. A high vaccination rate is required to reduce the prevalence and incidence of vaccine-preventable diseases. However, in the last two decades, there has been a significant and increasing number of people who refuse or delay getting vaccinated and who prohibit their children from receiving vaccinations. Importantly, under-vaccination is associated with infectious disease outbreaks. A good understanding of public perceptions regarding vaccinations is important if we are to develop effective vaccination promotion strategies. Traditional methods of research, such as surveys, suffer limitations that impede our understanding of public perceptions, including resources cost, delays in data collection and analysis, especially in large samples. The popularity of social media (e.g. Twitter), combined with advances in artificial intelligence algorithms (e.g. natural language processing, deep learning), open up new avenues for accessing large scale data on public perceptions related to vaccinations. This dissertation reports on an original and systematic effort to develop artificial intelligence algorithms that will increase our ability to use Twitter discussions to understand vaccine-related perceptions and intentions. The research is framed within the perspectives offered by grounded behavior change theories. Tweets concerning the human papillomavirus (HPV) vaccine were used to accomplish three major aims: 1) Develop a deep learning-based system to better understand public perceptions of the HPV vaccine, using Twitter data and behavior change theories; 2) Develop a deep learning-based system to infer Twitter users’ demographic characteristics (e.g. gender and home location) and investigate demographic differences in public perceptions of the HPV vaccine; 3) Develop a web-based interactive visualization system to monitor real-time Twitter discussions of the HPV vaccine. For Aim 1, the bi-directional long short-term memory (LSTM) network with attention mechanism outperformed traditional machine learning and competitive deep learning algorithms in mapping Twitter discussions to the theoretical constructs of behavior change theories. Domain-specific embedding trained on HPV vaccine-related Twitter corpus by fastText algorithms further improved performance on some tasks. Time series analyses revealed evolving trends of public perceptions regarding the HPV vaccine. For Aim 2, the character-based convolutional neural network model achieved favorable state-of-the-art performance in Twitter gender inference on a Public Author Profiling challenge. The trained models then were applied to the Twitter corpus and they identified gender differences in public perceptions of the HPV vaccine. The findings on gender differences were largely consistent with previous survey-based studies. For the Twitter users’ home location inference, geo-tagging was framed as text classification tasks that resulted in a character-based recurrent neural network model. The model outperformed machine learning and deep learning baselines on home location tagging. Interstate variations in public perceptions of the HPV vaccine also were identified. For Aim 3, a prototype web-based interactive dashboard, VaxInsight, was built to synthesize HPV vaccine-related Twitter discussions in a comprehendible format. The usability test of VaxInsight showed high usability of the system. Notably, this maybe the first study to use deep learning algorithms to understand Twitter discussions of the HPV vaccine within the perspective of grounded behavior change theories. VaxInsight is also the first system that allows users to explore public health beliefs of vaccine related topics from Twitter. Thus, the present research makes original and systematical contributions to medical informatics by combining cutting-edge artificial intelligence algorithms and grounded behavior change theories. This work also builds a foundation for the next generation of real-time public health surveillance and research

Expecting to be HIP: Hawkes Intensity Processes for Social Media Popularity

Modeling and predicting the popularity of online content is a significant problem for the practice of information dissemination, advertising, and consumption. Recent work analyzing massive datasets advances our understanding of popularity, but one major gap remains: To precisely quantify the relationship between the popularity of an online item and the external promotions it receives. This work supplies the missing link between exogenous inputs from public social media platforms, such as Twitter, and endogenous responses within the content platform, such as YouTube. We develop a novel mathematical model, the Hawkes intensity process, which can explain the complex popularity history of each video according to its type of content, network of diffusion, and sensitivity to promotion. Our model supplies a prototypical description of videos, called an endo-exo map. This map explains popularity as the result of an extrinsic factor -- the amount of promotions from the outside world that the video receives, acting upon two intrinsic factors -- sensitivity to promotion, and inherent virality. We use this model to forecast future popularity given promotions on a large 5-months feed of the most-tweeted videos, and found it to lower the average error by 28.6% from approaches based on popularity history. Finally, we can identify videos that have a high potential to become viral, as well as those for which promotions will have hardly any effect.This material is based on research sponsored by the Air Force Research Laboratory, under agreement number FA2386-15-1-4018

Dynamics of Information Diffusion and Social Sensing

Statistical inference using social sensors is an area that has witnessed remarkable progress and is relevant in applications including localizing events for targeted advertising, marketing, localization of natural disasters and predicting sentiment of investors in financial markets. This chapter presents a tutorial description of four important aspects of sensing-based information diffusion in social networks from a communications/signal processing perspective. First, diffusion models for information exchange in large scale social networks together with social sensing via social media networks such as Twitter is considered. Second, Bayesian social learning models and risk averse social learning is considered with applications in finance and online reputation systems. Third, the principle of revealed preferences arising in micro-economics theory is used to parse datasets to determine if social sensors are utility maximizers and then determine their utility functions. Finally, the interaction of social sensors with YouTube channel owners is studied using time series analysis methods. All four topics are explained in the context of actual experimental datasets from health networks, social media and psychological experiments. Also, algorithms are given that exploit the above models to infer underlying events based on social sensing. The overview, insights, models and algorithms presented in this chapter stem from recent developments in network science, economics and signal processing. At a deeper level, this chapter considers mean field dynamics of networks, risk averse Bayesian social learning filtering and quickest change detection, data incest in decision making over a directed acyclic graph of social sensors, inverse optimization problems for utility function estimation (revealed preferences) and statistical modeling of interacting social sensors in YouTube social networks.Comment: arXiv admin note: text overlap with arXiv:1405.112