Ecodriving and Carbon Footprinting: Understanding How Public Education Can Reduce Greenhouse Gas Emissions and Fuel Use

Ecodriving is a collection of changes to driving behavior and vehicle maintenance designed to impact fuel consumption and greenhouse gas (GHG) emissions in existing vehicles. Because of its promise to improve fuel economy within the existing fleet, ecodriving has gained increased attention in North America. One strategy to improve ecodriving is through public education with information on how to ecodrive. This report provides a review and study of ecodriving from several angles. The report offers a literature review of previous work and programs in ecodriving across the world. In addition, researchers completed interviews with experts in the field of public relations and public message campaigns to ascertain best practices for public campaigns. Further, the study also completed a set of focus groups evaluating consumer response to a series of websites that displayed ecodriving information. Finally, researchers conducted a set of surveys, including a controlled stated-response study conducted with approximately 100 University of California, Berkeley faculty, staff, and students, assessing the effectiveness of static ecodriving web-based information as well as an intercept clipboard survey in the San Francisco Bay Area. The stated-response study consisted of a comparison of the experimental and control groups. It found that exposure to ecodriving information influenced people’s driving behavior and some maintenance practices. The experimental group’s distributional shift was statistically significant, particularly for key practices including: lower highway cruising speed, driving behavior adjustment, and proper tire inflation. Within the experimental group (N = 51), fewer respondents significantly changed their maintenance practices (16%) than the majority that altered some driving practices (71%). This suggests intentionally altering driving behavior is easier than planning better maintenance practices. While it was evident that not everyone modifies their behavior as a result of reviewing the ecodriving website, even small shifts in behavior due to inexpensive information dissemination could be deemed cost effective in reducing fuel consumption and emissions

Investigating design features of a computer-mediated communication system

Computer-mediated communication (CMC) is increasingly used in higher education, but it is not without problems. The effectiveness of CMC depends on many factors, including the characteristics of CMC systems themselves. The research reported here therefore aimed to investigate how an educational CMC system might be improved, in order to support learning more effectively. The main context for the research was distance learning at the UK Open University (OU). A two-stage, mixed methods research approach was adopted. In the first stage, interviews and observations were carried out to explore the benefits and problems experienced by users. This revealed two major issues: information overload and lack of social presence. Information overload relates to users’ problems dealing with large numbers of messages. Social presence relates to the need for users to feel connected with each other. The second stage investigated system features aimed at addressing these issues, implemented in a prototype computer conferencing system. Features to address overload included branched message threading and user recommendations. Features to address social presence were ‘résumés’ and instant messaging. These features were evaluated using questionnaires, with several cohorts of students in an OU course. Students expressed approval of the features, although some features were not widely used. Students preferred branched threading to chronological threading because branching helped them to follow ‘conversations’. Students were uncomfortable recommending messages, feeling that the value of a message would vary between people. They were also uncomfortable using instant messaging to contact others whom they did not know. However, the awareness aspect of instant messaging provided a sense of solidarity. The research demonstrated that the problems of overload and lack of social presence are significant, and each has social aspects which must be addressed. Students’ relationships with each other affect whether and how they use the features of CMC systems. We can conclude that particular attention must be paid to the social aspects of online communication, both when designing educational CMC systems and when considering how they are used. To maximise the benefits for learning, students need to feel comfortable with each other online, and there are few short cuts to achieving this

SmokeFree Sports Project Report

Children and young people are amongst the most vulnerable groups in society and are highly susceptible to smoking experimentation and addiction. In Liverpool, smoking prevalence is significantly higher than the UK average. Therefore early intervention strategies are required for smoking prevention and cessation. Research has found a negative association between smoking and physical activity. SmokeFree Sports aims to explore whether physical activity and sport can be used to promote the smoke free message to children and young people. SmokeFree Sports is an innovative multi-dimensional campaign that incorporates social-marketing strategies alongside the provision of sports and physical activities to: a) de-normalise smoking among youth b) empower youth to stay smoke free, and c) increase awareness of the dangers of smoking using positive messaging through the medium of sport and physical activity. This project is delivered across Liverpool and aims to reduce the prevalence of smoking and prevent the uptake of smoking in children and young people. The initiative, which is managed by Liverpool John Moores University in partnership with Liverpool PCT, employs a variety of strategies to promote and deliver the smoke free message to children and young people including a) training sports coaches and teachers to deliver the smoke free message, b) delivering SFS messages in schools and youth clubs through sport and physical activity, c) asking children to sign a pledge to be smoke free, d) support voluntary sports clubs to adopt a smoke free policy on their playing fields, e) encouraging organizations and individuals interested in health and sport to sign up to the SmokeFree Sports Charter and f) signposting children to smoking cessation services

Community Preparatory School: Alumni Relations Plan

When trying to get people to understand your message, you can use the Uses and Gratifications theory which talks about how people tend to pay attention when they are entertained, informed, their opinions get reinforced and they have a sense of belonging. Our message will get people to pay attention because the Alumni already have a sense of belonging to CPS, and it informs and reinforces their opinions about caring for their Alma mater. We will get Alumni to believe this message by holding events and other activities in which they can be a part of

Stance-taking and public discussion in blogs.

Blogs, which can be written and read by anyone with a computer and an internet connection, would seem to expand the possibilities for engagement in public sphere debates. Indeed, blogs are full of the kind of vocabulary that suggests intense discussion. However, a closer look at the way this vocabulary is used in context suggests that the main concern of writers is selfpresentation, positioning themselves in a crowded forum, in what has been called stancetaking. When writers mark their stances, for instance by saying I think, they enact different ways of signalling a relation to others, marking disagreement, enacting surprise, andironicising previous contributions. All these moves are ways of presenting one’s own contribution as distinctive, showing one’s entitlement to a position. In this paper, I use concordance tools to identify strings that are very frequent in a corpus of blogs, relative to a general corpus of written texts, focus on those relatively frequent words that mark stance and analyse these markers in context. I argue that the prominence of stance-taking indicates the priority of individual positioning over collective and deliberative discussion

Exposure to political disparagement humor and its impact on trust in politicians: How long does it last?

Indexación: Scopus.The experimental research that looks into the effects of political humor on an individual's attitudes toward politics and politicians does not evaluate its long-term effects. With this in mind, this study aims to determine the possible effects that being exposed to humor which belittles politicians may have on an ordinary citizen's trust in them, while at the same time it observes the possible effects that such exposure has on them and the time such effects last. Two hypotheses were tested. The first one was that humor involves less cognitive elaboration, which leads to a short-term impact on the perception of the individual. The second one was that the repetition of a message can augment the swing of such message. Also, a series of elements regarding disposition toward politicians and political affiliation were considered. Two experiments were designed. The first experiment, (N = 94), considered three groups: one exposed to political disparagement humor; one control group exposed to disparagement humor against non-politician subjects; and a control group exposed to a non-humorous political video. Trust in politicians was evaluated first at baseline, then immediately after the experimental manipulation, and once again a week after the experimental manipulation had happened. In the second experiment (N = 146), participants were randomly assigned to one experimental and two control groups. The trust in politicians of the three groups was estimated and they were sent political cartoons, non-political cartoons, and newspaper headlines regarding political topics twice a day for a week via WhatsApp. Trust in politicians among the three groups was assessed again after 1 week, and for a third time 1 week after that. As a result, it was observed that a one-off exposure to political disparagement humor affects trust in politicians negatively; however, the effect it attains is short-lived and can be explained through the political content of the item and not only humor. Also, being exposed to cartoons constantly for a week had no impact whatsoever on the way politics and politicians were perceived during the time the experiment was carried out. Possible explanations for these findings are discussed.https://www.frontiersin.org/articles/10.3389/fpsyg.2017.02236/ful