Effects of White Space on Consumer Perceptions of Value in E-Commerce

As e-commerce becomes an increasingly large industry, questions remain about how the isolated effects of design elements on websites influence consumer perceptions and purchasing behavior. This study used a quantitative approach to measuring the effect of a ubiquitous element of design, white space, on the perception of the monetary value of individual items. White space is a key component of design and website usability, yet it has been shown to be related to the perception of luxury. Little is known about the direct relationship between manipulation of white space and the outcomes on consumer perceptions of value in an e-commerce context. This study found no significant difference between two levels of total white space area (large vs. small) measured by participants\u27 perceived cost of items (chairs). In contrast, while holding total white space constant, the effect of white space distance between images was significant for males but not for females. Additionally, no significant relationship between gender and frequency of online shopping behavior was found, χ2(1) = 3.19, p = .07, ϕ = .17. Gender and amount of time spent per month online were significantly related, χ2(1) = 6.21, p = .013, ϕ = .24

A gap analysis of Internet-of-Things platforms

We are experiencing an abundance of Internet-of-Things (IoT) middleware solutions that provide connectivity for sensors and actuators to the Internet. To gain a widespread adoption, these middleware solutions, referred to as platforms, have to meet the expectations of different players in the IoT ecosystem, including device providers, application developers, and end-users, among others. In this article, we evaluate a representative sample of these platforms, both proprietary and open-source, on the basis of their ability to meet the expectations of different IoT users. The evaluation is thus more focused on how ready and usable these platforms are for IoT ecosystem players, rather than on the peculiarities of the underlying technological layers. The evaluation is carried out as a gap analysis of the current IoT landscape with respect to (i) the support for heterogeneous sensing and actuating technologies, (ii) the data ownership and its implications for security and privacy, (iii) data processing and data sharing capabilities, (iv) the support offered to application developers, (v) the completeness of an IoT ecosystem, and (vi) the availability of dedicated IoT marketplaces. The gap analysis aims to highlight the deficiencies of today's solutions to improve their integration to tomorrow's ecosystems. In order to strengthen the finding of our analysis, we conducted a survey among the partners of the Finnish IoT program, counting over 350 experts, to evaluate the most critical issues for the development of future IoT platforms. Based on the results of our analysis and our survey, we conclude this article with a list of recommendations for extending these IoT platforms in order to fill in the gaps.Comment: 15 pages, 4 figures, 3 tables, Accepted for publication in Computer Communications, special issue on the Internet of Things: Research challenges and solution

Incorporating the Dual Customer Roles in e-Service Design

E-service involves the delivery of useful services through information technology based service delivery channels such as the Internet. A distinguishing feature of e-service is the active and significant participation of customers in the service co-production process. With increasing customer participation in the e-service co-production process, it is important to incorporate customers’ needs both as a co-producer and as a patron into the design of e-service systems. However, these dual customer roles create a complex decision problem during e-service design. In the current paper we present a customer orientation strategy for e-service design, and propose a corresponding two-stage decision model based upon the customer orientation strategy to evaluate the efficiency and effectiveness of e-service design when the focus of the design is to meet customers’ needs as both co-producers and patrons. The decision model is then applied in an empirical study of the design of e-services of Internet food retailers. Key Words: Service Operations, E-Service, Co-production, Efficiency Analysis, Data Envelopment Analysis

Evaluating the Usability of Union Web Sites in the United States: A Case Study

Union membership has undergone a dramatic decline and some have hailed the internet as a means for unions to reverse their membership declines. This study examines the usability of union websites. The content of union websites has been analyzed, but the usefulness of that content, and the overall usability of the websites, has not been assessed. In order for unions to fully utilize the internet and realize the potential benefits of cyberspace usage, they must provide websites that users find easy to use and that provide useful content. This study employs Hassan and Li\u27s (2005) benchmarking approach in order to evaluate usability and content usefulness of union websites. Hassan and Li\u27s (2005) framework assesses screen appearance, media use, interactivity, accessibility, navigation, consistency, and content usefulness. This framework was applied to the websites of four U.S. unions: a craft union, a service sector union, a manufacturing sector union, and a public sector union. The results indicated that some unions may be missing up to one-third of the criteria deemed important by experts in the area of usability

Marketing management of a successful e-business

Marketing management occupies an increasingly important position in the business world, as well as in the sphere of electronic commerce. Some participants, however, underestimate the importance of this marketing support, which may be one of the major causes of the failure and inability of some companies operating on the Internet to grow. The aim of this paper is to develop an effective marketing management process model, which can significantly contribute to the increased competitiveness of companies operating on the Internet. The validity of this model is then applied on a Czech e-shop, which has long been one of the leaders of the Czech Internet market. To achieve the objective of this paper the current situation will be analysed, and synthesis of the findings from research literature as well as modelling using the methods of abstraction and specification will be performed. This article is focused on Czech Internet market. Results of the survey (case study) will be used for further research in the field of e-business