Individual Enterprise Social Network Adoption: The Influence of Perceived Network Externalities and Perceived Social Capital Advantage

Empirical evidence indicates that Enterprise Social Networks facilitate intra-organizational knowledge sharing. While organizations continue to invest in Enterprise Social Networks, many implementation projects fail due to insuffi-cient user adoption. Against this background, this paper investigates factors that influence individuals’ adoption of Enterprise Social Networks. We thoroughly reviewed the existing literature and crafted a comprehensive adoption model. Be-sides commonly known adoption factors, we introduce perceived network exter-nalities and perceived social capital advantage to account for the specific context of Enterprise Social Networks. We tested our model using structural equation modeling and empirical survey data of 155 respondents. Our results show that perceived network externalities are by far the strongest predictor for enterprise social network adoption, followed by perceived enjoyment and perceived social capital advantage. In contrast to other studies, we find perceived usefulness and perceived ease of use to be insignificant

Factors Influencing Consumption Experience of Mobile Device: A Study from Experiential View

Among the large number of studies on adoption of mobile commerce, the major research perspective is the utilitarian factors. In this study, we interpreted consumers’ consumption experience of handphones from an experiential view of the intervening response system which focuses on hedonic factors of customers. We studied the following research questions. First, whether hedonic factors (e.g. subjective norms) and utilitarian factors (e.g. convenience), are positively related to emotional factors. Second, whether emotional factors are positively related to customers’ consumption experience of mobile device. A survey study was conducted to collect data from 293 mobile phone users. The results of this research implied that hedonic factors performed a positive effect on the consumption experience, while the utilitarian factors had a negative effect on the consumption experience of consumers

The Role of Strong and Weak Ties in the Usage Behaviour of Social Media Apps

Social media apps like TikTok have influenced the daily lives of billions of users. Such apps are forms of network goods and subject to so-called network externalities. They offer a social utility that increases with the number of app users. Regarding its origin, the social utility can be divided into a strong-tie utility (STU) and weak-tie utility (WTU) as it may emerge from strong ties (e.g. close friends) and weak ties (e.g. friends of friends) respectively. To investigate their influence on the usage behaviour more closely, we develop a research model and conduct an online experiment (N=291) for collecting data for seven popular social media apps. The results prove that strong and weak ties can influence users in two ways: providing utility and exerting social pressure. While the level of these effects varies for the tested apps, the utility has a generally greater influence on the intention to use

The effects of human-game interaction, network externalities, and motivations on players’ use of mobile casual games.

Purpose - This paper empirically examines the factors that influence the acceptance and use of mobile casual games. Methodology - A theoretical model is proposed based on the theory of reasonable action, the uses and gratifications theory, the network externalities paradigm and the human-computer interaction literature. An empirical study was conducted through an online survey of mobile casual gamers in Spain, using a convenience sample. The proposed model was tested by an analysis of the collected data through a structural equation model using the partial least squares (PLS) method. Findings - The results indicate that human-mobile game interaction and network externalities have a significant indirect impact on intention to play, through utilitarian, hedonic and relational motivations. In addition, the full mediation effect of attitude was found between these constructs and intention to play, which is a very important determinant of actual use. Originality/value - This study is among the few that focuses on users’ acceptance of mobile games apps, the features of which differ significantly from personal computer and console games. It highlights the effects of human-game interaction and network externalities on the adoption of mobile casual games. Hence, the study contributes to the theoretical and practical understanding of the factors that lead users to adopt an entertainment mobile application.This work was supported by the Andalusia Regional Government [Excellence Research Project P12-SEJ-1980]; and the Spanish Ministry of Economy and Competitiveness [Project ECO2012-39576]

SOCIAL INFLUENCE IN TECHNOLOGY ADOPTION RESEARCH: A LITERATURE REVIEW AND RESEARCH AGENDA

Social influence has been shown to profoundly affect human behavior in general and technology adoption (TA) in particular. Over time, multiple definitions and measures of social influence have been introduced to the field of TA research, contributing to an increasingly fragmented landscape of constructs that challenges the conceptual integrity of the field. In this vein, this paper sets out to review how social influence has been conceptualized with regard to TA. In so doing, this paper hopes to inform researchers’ understanding of the construct, provide an overview of its myriad conceptualizations, constructively challenge extant approaches, and provide impulses for future research. A systematic review of the relevant literature uncovers that extant interpretations of social influence are 1) predominantly compliance-based and as such risk overlooking identification- and internalization-based effects, and 2) primarily targeted at the individual level, thereby neglecting the impact of socially rich environments. Building upon these insights, this paper develops an integrated perspective on social influence in TA research that encourages scholars to pursue a multi-theoretical understanding of social influence at the interface of users, social referents, and technology

MOBILE SOCIAL NETWORK SERVICES: CHINESE USERS’ ADOPTION PATTERNS

Recent technological advancement in Telecommunications industry has enabled service providers and application developers to offer some of their services which used to be solely PC based for mobile devices as well. Given the prevalence of mobile data services, specifically mobile social network services, and application-stores such as Market (Andriod) and AppStore (Apple), it is crucial to understand user behaviour toward mobile service diffusion. The present study aims to investigate Chinese users’ behaviour toward mobile social network services, based on a sample of 212 respondents who used the most popular mobile social network services such as Tencent QQ in China. Our analysis suggests that each construct, perceived enjoyment, social influence, critical mass and mobile accessibility of social network service makes a unique contribution to our understanding of mobile social network service usage behaviour

How Social Are Social Virtual Worlds? An Investigation Of Hedonic, Utilitarian, Social And Normative Usage Drivers

Social Virtual Worlds (SVW) on the Internet have become increasingly popular during the last decade. Despite their increasing usage, business potential and societal impact, limited prior research has focused on understanding the factors that drive users to participate in SVWs. Thus far research has investigated the utilitarian and hedonic outcomes derived from SVW usage, but the literature offers limited information on the social outcomes derived from virtual world usage. Moreover, social influence in the VW context has mostly been researched by employing the subjective norm construct, largely leaving the actual sources of normative influence unnoticed. To fill in these gaps, we develop a research model examining the utilitarian, hedonic and social outcomes of VW usage as well as the role of normative beliefs in determining the VW engagement. The model is tested with a sample of 844 German users of the SVW Habbo using PLS. The results demonstrate that usage is mainly determined by hedonic and utilitarian outcomes, i.e. pleasure experiences when immersed in the SVW and perceived benefits in social interaction. Social presence was the only social outcome exerting a significant influence on the use intention. Neither normative nor informational influence was found to be a significant predictor of Habbo usage. We discuss the implications for IS research and practice

Social Network Sites: Antecedents of User Adoption and Usage

The use of social networking websites has become a current international phenomenon. Popular websites include MySpace, Facebook, and Friendster. Their rapid widespread use warrants a better understanding. However, there has been little empirical research studying the factors that determine the use of this hedonic computer-mediated communication technology This study contributes to our understanding of the antecedents that influence adoption and use of social networking websites by examining the effect of the perceptions of playfulness, critical mass, trust, and normative pressure on the use of social networking sites.. Structural equation modeling was used to examine the patterns of inter-correlations among the constructs and to empirically test the hypotheses. Each of the antecedents has a significant direct effect on intent to use social networking websites, with playfulness and critical mass the strongest indicators. Intent to use and playfulness had a significant direct effect on actual usage

Toward Platform-Economy Continuity: Do Descriptive Norms and Perceived Product Attributes Matter to Youths who Use Ride-Hailing Apps?

Abstract. This study investigates how descriptive norms and perceived product attributes (utilitarian and hedonic benefits) influence the intention of young consumers to continue to adopt ride-hailing apps. We developed a conceptual model drawing upon the socio-technical theory by involving 333 Indonesian users of ride-hailing apps and estimating the model using the statistical tool of PLS-SEM-based software. The findings showed that social aspects (descriptive norms) and technical aspects (utilitarian and hedonic benefits) significantly influence young consumers to adopt ride-hailing apps. Intriguingly, a positive perception of the apps’ benefits is instrumental for encouraging young consumers to continue to adopt ride-hailing apps when descriptive norms appear, when peers in their social circle widely adopt similar apps. This study highlights the unique behavior of young consumers in adopting ride-hailing apps by accentuating the role of descriptive norms and perceived product attributes from the perspective of socio-technical theory. This study provides practical recommendations for digital platform providers, particularly TNCs (Transportation Network Companies), which offer ride-hailing services to address the young consumer segment with a community-based marketing approach to maintain their continued adoption.   Keywords: Continuation intention, platform economy, digital platform, ride-hailing services, socio-technical theory, young consumer

The Role of Perceived Mobile Device Benefits and Emotional Attachment in Enhancing the Use of Mobile-Enabled Social Networks

The use of social networks has grown phenomenally in the past decade making these networks an important part of individuals’ lives and organizations’ interests. The growth and development of mobile technology led to a complete transformation in the means and purposes of using social networks. Despite the abundance of research on the use of social networks, there is a lack of research in the area of mobile-enabled social networks, social networks accessed using mobile devices. In this paper, we study factors influencing individuals’ intention to use mobile-enabled social networks. Specifically, we focus on studying the role of mobile device related factors including perceived device benefits and emotional attachment using a research model that uses theory of planned behavior and innovation diffusion theory as research framework. The potential contribution of this research includes understanding users’ participation in mobile-enabled social networks and why users prefer this type over traditional social networks