The role of hidden influentials in the diffusion of online information cascades

In a diversified context with multiple social networking sites, heterogeneous activity patterns and different user-user relations, the concept of "information cascade" is all but univocal. Despite the fact that such information cascades can be defined in different ways, it is important to check whether some of the observed patterns are common to diverse contagion processes that take place on modern social media. Here, we explore one type of information cascades, namely, those that are time-constrained, related to two kinds of socially-rooted topics on Twitter. Specifically, we show that in both cases cascades sizes distribute following a fat tailed distribution and that whether or not a cascade reaches system-wide proportions is mainly given by the presence of so-called hidden influentials. These latter nodes are not the hubs, which on the contrary, often act as firewalls for information spreading. Our results are important for a better understanding of the dynamics of complex contagion and, from a practical side, for the identification of efficient spreaders in viral phenomena.Comment: Submitted to EPJ Data Scienc

Influence of augmented humans in online interactions during voting events

The advent of the digital era provided a fertile ground for the development of virtual societies, complex systems influencing real-world dynamics. Understanding online human behavior and its relevance beyond the digital boundaries is still an open challenge. Here we show that online social interactions during a massive voting event can be used to build an accurate map of real-world political parties and electoral ranks. We provide evidence that information flow and collective attention are often driven by a special class of highly influential users, that we name "augmented humans", who exploit thousands of automated agents, also known as bots, for enhancing their online influence. We show that augmented humans generate deep information cascades, to the same extent of news media and other broadcasters, while they uniformly infiltrate across the full range of identified groups. Digital augmentation represents the cyber-physical counterpart of the human desire to acquire power within social systems.Comment: 11 page

Evolution of Online User Behavior During a Social Upheaval

Social media represent powerful tools of mass communication and information diffusion. They played a pivotal role during recent social uprisings and political mobilizations across the world. Here we present a study of the Gezi Park movement in Turkey through the lens of Twitter. We analyze over 2.3 million tweets produced during the 25 days of protest occurred between May and June 2013. We first characterize the spatio-temporal nature of the conversation about the Gezi Park demonstrations, showing that similarity in trends of discussion mirrors geographic cues. We then describe the characteristics of the users involved in this conversation and what roles they played. We study how roles and individual influence evolved during the period of the upheaval. This analysis reveals that the conversation becomes more democratic as events unfold, with a redistribution of influence over time in the user population. We conclude by observing how the online and offline worlds are tightly intertwined, showing that exogenous events, such as political speeches or police actions, affect social media conversations and trigger changes in individual behavior.Comment: Best Paper Award at ACM Web Science 201

Cascading Behaviour in Complex Soci-Technical Networks

Most human interactions today take place with the mediation of information and communications technology. This is extending the boundaries of interdependence: the group of reference, ideas and behaviour to which people are exposed is larger and less restricted to old geographical and cultural boundaries; but it is also providing more and better data with which to build more informative models on the effects of social interactions, amongst them, the way in which contagion and cascades diffuse in social networks. Online data are not only helping us gain deeper insights into the structural complexity of social systems, they are also illuminating the consequences of that complexity, especially around collective and temporal dynamics. This paper offers an overview of the models and applications that have been developed in what is still a nascent area of research, as well as an outline of immediate lines of work that promise to open new vistas in our understanding of cascading behaviour in social networks

Serial Activists: Political Twitter Beyond Influentials and the Twittertariat

This paper introduces a group of politically-charged Twitter users that deviates from elite and ordinary users. After mining 20M tweets related to nearly 200 instances of political protest from 2009 to 2013, we identified a network of individuals tweeting across geographically distant protest hashtags and revisited the term serial activists. We contacted 191 individuals and conducted 21 in-depth, semi-structured interviews thematically-coded to provide a typology of serial activists and their struggles with institutionalized power. We found that these users have an ordinary following, but bridge disparate language communities and facilitate collective action by virtue of their dedication to multiple causes. Serial activists differ from influentials or traditional grassroots activists and their activity challenges Twitter scholarship foregrounding the two-step flow model of communication. The results add a much needed depth to the prevalent data-driven treatment of political Twitter by describing a class of extraordinarily prolific users beyond influentials and the twittertariat

Characterizing interactions in online social networks during exceptional events

Nowadays, millions of people interact on a daily basis on online social media like Facebook and Twitter, where they share and discuss information about a wide variety of topics. In this paper, we focus on a specific online social network, Twitter, and we analyze multiple datasets each one consisting of individuals' online activity before, during and after an exceptional event in terms of volume of the communications registered. We consider important events that occurred in different arenas that range from policy to culture or science. For each dataset, the users' online activities are modeled by a multilayer network in which each layer conveys a different kind of interaction, specifically: retweeting, mentioning and replying. This representation allows us to unveil that these distinct types of interaction produce networks with different statistical properties, in particular concerning the degree distribution and the clustering structure. These results suggests that models of online activity cannot discard the information carried by this multilayer representation of the system, and should account for the different processes generated by the different kinds of interactions. Secondly, our analysis unveils the presence of statistical regularities among the different events, suggesting that the non-trivial topological patterns that we observe may represent universal features of the social dynamics on online social networks during exceptional events

De retibus socialibus et legibus momenti

Online Social Networks (OSNs) are a cutting edge topic. Almost everybody --users, marketers, brands, companies, and researchers-- is approaching OSNs to better understand them and take advantage of their benefits. Maybe one of the key concepts underlying OSNs is that of influence which is highly related, although not entirely identical, to those of popularity and centrality. Influence is, according to Merriam-Webster, "the capacity of causing an effect in indirect or intangible ways". Hence, in the context of OSNs, it has been proposed to analyze the clicks received by promoted URLs in order to check for any positive correlation between the number of visits and different "influence" scores. Such an evaluation methodology is used in this paper to compare a number of those techniques with a new method firstly described here. That new method is a simple and rather elegant solution which tackles with influence in OSNs by applying a physical metaphor.Comment: Changes made for third revision: Brief description of the dataset employed added to Introduction. Minor changes to the description of preparation of the bit.ly datasets. Minor changes to the captions of Tables 1 and 3. Brief addition in the Conclusions section (future line of work added). Added references 16 and 18. Some typos and grammar polishe

Predicting Successful Memes using Network and Community Structure

We investigate the predictability of successful memes using their early spreading patterns in the underlying social networks. We propose and analyze a comprehensive set of features and develop an accurate model to predict future popularity of a meme given its early spreading patterns. Our paper provides the first comprehensive comparison of existing predictive frameworks. We categorize our features into three groups: influence of early adopters, community concentration, and characteristics of adoption time series. We find that features based on community structure are the most powerful predictors of future success. We also find that early popularity of a meme is not a good predictor of its future popularity, contrary to common belief. Our methods outperform other approaches, particularly in the task of detecting very popular or unpopular memes.Comment: 10 pages, 6 figures, 2 tables. Proceedings of 8th AAAI Intl. Conf. on Weblogs and social media (ICWSM 2014

Modelling indirect interactions during failure spreading in a project activity network

Spreading broadly refers to the notion of an entity propagating throughout a networked system via its interacting components. Evidence of its ubiquity and severity can be seen in a range of phenomena, from disease epidemics to financial systemic risk. In order to understand the dynamics of these critical phenomena, computational models map the probability of propagation as a function of direct exposure, typically in the form of pairwise interactions between components. By doing so, the important role of indirect interactions remains unexplored. In response, we develop a simple model that accounts for the effect of both direct and subsequent exposure, which we deploy in the novel context of failure propagation within a real-world engineering project. We show that subsequent exposure has a significant effect in key aspects, including the: (a) final spreading event size, (b) propagation rate, and (c) spreading event structure. In addition, we demonstrate the existence of hidden influentials in large-scale spreading events, and evaluate the role of direct and subsequent exposure in their emergence. Given the evidence of the importance of subsequent exposure, our findings offer new insight on particular aspects that need to be included when modelling network dynamics in general, and spreading processes specifically.Comment: l5 pages, 7 Figures, Submitte