41,536 research outputs found

    Secure webs and buying intention: the moderating role of usability

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    El presente trabajo ha planteado un modelo conceptual a fin de mostrar como los antecedentes de la intención de compra se ven reforzados en contextos de Webs altamente usables. Específicamente, el trabajo analiza en profundidad el rol moderador de la usabilidad en la explicación de la conexión entre seguridad de una Web e intención de compra. Entre ambos extremos (seguridad e intención de compra), se han incluido diversas variables para explicar mejor su conexión. Para ello, ha sido diseñada una Web ficticia de ropa dirigida al segmento joven de clase media. A fin de alterar la usabilidad de la Web se han realizado dos tipos de manipulaciones: la velocidad y la facilidad de uso de la Web. Las dos Webs creadas (alta usabilidad y baja usabilidad) fueron visitadas por un total de 170 encuestados que fueron compensados con un USB valorado en 15 euros. Los resultados muestran que la seguridad percibida en la Web acarrea tres interesantes efectos (especialmente para la Web altamente usable): (i) mejora las actitudes agrado, (ii) reduce el nivel de riesgo percibido; (iii) aumenta la confianza. Los dos últimos efectos, a su vez, acaban aumentando la intención de compra.. Por último, se ha demostrado que la usabilidad, efectivamente, refuerza las relaciones consideradas en el modelo propuesto para explicar la intención de compra.A conceptual model has been proposed to show how buying intention antecedents are reinforced in highly usable contexts. Specifically, this paper deeply analyses the moderator role of system variables (usability) on explaining the relationship between Web security and buying intention. Between both extremes (security and buying intention), several relationships have also been stated to better explain this effect. An “ideal” fictitious Website was designed for a non existent clothing company directed at the segment of middle class consumers. In order to alter Web usability, two blocks of changes were made, one concerning Website speed and the other related to ease of use. Our experiment sample consisted of 170 respondents who participated in exchange for a pen-drive (USB) valued at 15 euros. The results show that improving website security has three interesting effects (especially in high usable contexts): (i) it improves pleasure attitudes, (ii) reduces the level of perceived risk and (iii) increases trust. Secondly, it has been found that to increase buying intention, two actions must be taken: (i) to diminish perceived risk and (ii) to improve users’ pleasure attitudes towards the Website. Finally, usability has been found to have a moderating role in all the relationships considered (reinforcing them)

    Holistic Model of Website Design Elements that Influence Trustworthiness

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    Trustworthiness of a website relies foremost on a good first impression which includes the visitor’s perception of the user interface. The focus of this research is to investigate the effects of website design elements on user perception of trustworthiness of a site and provide a set of guidelines for website designers. The research design is based on Yosef Jabardeen’s (2009) “conceptual framework analysis”. In this research paper, a holistic model is developed to depict the relationships among website design elements and trustworthiness. The model was tested, validated and updated using the results of the repertory grid technique, a process that elicits perceptions about a topic from an individual. For this research, the topic was website trust, the objects were the website design elements, and the constructs were elicited perceptions regarding those website design elements. The repertory grid technique was applied in two stages to a set of participants made up of website users and website designers. Analysis yielded useful information regarding website design associations and correlations of perceptions. The research findings confirmed original suggestions regarding associations and produced an updated, validated model of website design elements. The research indicated that while all design elements had their importance regarding trust, those elements that provided for the function and security of the website rated the highest in importance and expectation. The validated model will aid website designers in understanding what elements are appealing to the visual senses and conjure credibility and trust. Most importantly, this new understanding may help designers to create websites that attract and retain new users and establishing a successful presence on the Internet

    Hybrid concrete: improved processes and performance

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    This paper presents the results of a study of three very successful Hybrid concrete projects. Supply chain analyses are described and, in the event, the situations found are typified as networks. Problem areas are identified together with various illustrations of good practice, with a particular stress on the necessity for intensive and effective informal communications. The particular problems attendant on the design side of the process, rooted in role confusion and a lack of design fixity are highlighted. This links to the suggestion that as the knowledge of Hybrid systems becomes better understood and is more fully communicated through codification then many of these problems should evaporate. That is, Hybrid can move from being a disruptive technology and become a sustaining technology for the industry and its clients

    Online Travel Service Quality: The Importance of Pre-Transaction Services

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    The Internet revolution has led to significant changes in the way travel agencies interact with customers. Travel websites are used to different degrees, and for a variety of combinations of pre-transaction, transaction and post-transaction services. A better understanding of how customers interact with online services will help providers improve service quality to levels that satisfy or even delight customers, and thus create loyalty. This article provides a comprehensive review of the literature on online service quality, applies the theory to online travel offerings, and reports on an empirical study of quality perceptions of pre-transaction services provided on three travel websites. Effects on customer perceived quality were measured for process and outcome dimensions of online services. Implications for the design of online travel services and suggestions for further research are formulated.Economics ;
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