Nutrition Ad Claims and Disclosures: Interaction and Mediation Effects for Consumer Evaluations of the Brand and the Ad

The effects of ad disclosure information on evaluations of the brand, the advertisement, and purchase intentions are postulated to vary across different ad claim types. In addition, consumers\u27 product health perceptions are hypothesized to mediate the effects of the disclosure information and ad claim type on brand and ad-related evaluations. Results from a between subjects\u27 experiment show that the health perception measure mediates the effect of the disclosure on brand and ad evaluations, but the interaction between the ad claim type and the disclosure is not mediated by the inclusion in the model of consumers\u27 product health perceptions

Expanding the Ponzi Scheme Presumption

Ponzi schemes and other investment frauds inevitably end up in bankruptcy or receivership, leaving behind numerous victims—many of whom invested their life savings in the scheme without any knowledge of its fraudulent nature. Although trustees and receivers can sometimes recover some of the fraudulently acquired funds from the assets of the perpetrators, in most cases, those assets fall woefully short of the victims’ losses. This leads to fraudulent transfer lawsuits (claw-back actions) against those who are suspected to have profited from the wrongdoing. A transfer is fraudulent if it was made with the actual intent to defraud, but actual fraud is seldom proven by direct evidence. Generally, to determine whether circumstantial evidence supports an inference of fraud, courts examine certain badges of fraud. While badges of fraud are helpful, the analysis requires individual examination of the specific transaction at issue, the effect of which diminishes the returns to the victims of the fraud because of the substantial costs involved in undertaking such assessments. However, courts nationwide have recognized that simply establishing the existence of a Ponzi scheme is sufficient to prove the perpetrator’s intent to defraud. The presumption provides receivers and trustees with an advantage and shifts the burden of showing the legitimacy of the benefits received to the perpetrator. Courts define Ponzi schemes differently, which creates uncertainty for receivers and trustees who are now required to take over the fraudulent enterprise and recover assets for the victims of the fraud. Expanding the actual fraud presumption beyond classic Ponzi-scheme cases avoids uncertainty and assists receivers and trustees in achieving a final, equitable distribution of assets. The focus should be whether applying the presumption will maximize the return to creditors and victims of the fraud

Drifting Further Apart? How Exposure to Media Portrayals of Muslims Affects Attitude Polarization

Political discourses about Muslim immigration in the media and on social networking sites (SNSs) are highly contentious and have the potential to further polarize societal segments, which may ultimately harm democratic processes. Especially on SNSs, politicians and citizens can circumvent journalistic filters often resulting in blatant and emotionally charged content. Using a two-wave panel design (N = 559), we investigated how positive and negative portrayals of Muslims in traditional media outlets and on SNSs influence anti-Muslim immigration attitudes among people who either agree or disagree with the encountered information. Our findings indicate that exposure to negative portrayals further reinforces anti-Muslim immigration attitudes among those who agree with the encountered information. In contrast, for those who disagree with the negative information, a backfire effect emerges, showing that anti-Muslim attitudes even decrease. This effect occurs for both SNSs and traditional media. Positive information about Muslims did not result in attitude polarization

The effects of strategic corporate philanthropy on consumer perceptions: an experimental assessment

There are many objectives for corporate philanthropic activity beyond altruism. Financial gain, increased image, and thwarting negative publicity have been suggested as potential objectives for corporate giving. This dissertation develops a 2X2 classification schema as a framework for empirical investigation and managerial decision making. Additionally this dissertation examines current models of corporate philanthropy and develops a new model for the use of philanthropy in crisis management using stakeholder theory. Finally it presents experimental assessments of various types of philanthropy based on the classification schema. Philanthropic activity is assessed in the context of two controlled experiments. The first experiment examines the perceptions of African-Americans versus other ethnic groups based on philanthropic activity directed toward African-Americans versus the general population. These perceptions are also examined in the context of a crisis (after a firm has been found to be discriminatory toward African-Americans) versus a good will gesture. A second experiment will conduct a closer examination of philanthropic activity in the crisis context by replicating the crisis conditions in the first experiment with modified experimental manipulations based on the results of the first study. Results indicate philanthropy is an effective strategic option for corporate or brand image objectives, but ineffective for brand evaluation and purchase objectives. In addition philanthropy directed toward a particular segment also has a positive effect on consumers outside of that segment. Finally, philanthropy as a part of a recovery strategy appears to have a consistent but marginal effect on consumer perceptions of brand equity variables