Mobile commerce business models and technologies towards success

Mobile commerce is any transaction with a monetary value that is conducted via a mobile telecommunications network. This thesis tries to examine the factors leading to the success of mobile commerce as well as factors that may hinder its success. This research is separated into five parts: In the first part of this thesis, an analysis of wired e-commerce businesses is made; followed by advantages of mobile commerce over wired e-commerce. In the second part of this thesis, new wireless business models that are expected to generate substantial revenue flows as well as some successful examples of these business models are discussed. In the third part of this thesis, advances in wireless technologies that will lead to the success of mobile commerce are discussed. In the fourth part of this thesis, competition strategies and revenue structure of mobile commerce are discussed. And finally, in the fifth part of this thesis, drawbacks of wireless technologies towards the success of mobile commerce as well as how they can be overcome are discussed. The research and the conclusion suggest that although wireless technologies and their related business models are fairly new, they are growing at rapid speed. These are incredible sources of revenue. Once the factors hindering their usability, reliability, development and deployment are overcome, mobile technologies show great potential as revenue generators for both existing and newly developing businesse

Design and evaluation of M-Commerce applications.

yesRecent advances in wireless technology have increased the number of mobile device users and given pace to the rapid development and deployment of e-commerce to the mobile user. This new type of e-commerce, conducting transactions via mobile terminals, is called mobile commerce (mcommerce). Due to its inherent characteristics such as ubiquity, personalization, flexibility, and dissemination, mobile commerce promises business unprecedented market potential, greater productivity and higher profitability. With this in mind, it is perhaps not surprising that mobile commerce is growing much faster than its fixed counterpart. Unlike e-commerce, m-commerce is more personalized and there is a need for a novel approach to evaluating m-commerce applications. This paper examines the issues in designing mcommerce applications not only from a technical viewpoint but also from the end users¿ perspective

Issues in Mobile E-Commerce

Though many companies are still just beginning to grasp the potential uses and impacts of the Web and e-commerce, advances in technologies and their application continue. These advances often present various managerial and technological issues for individuals, companies, governments, and other entities. One significant area of technological advancement is the development of mobile e-commerce, which encompasses interactive business activities and processes related to a (potential) commercial transaction conducted through communications networks that interface with wireless devices. These systems provide the potential for organizations and users to perform various commerce-related tasks without regard to time and location (anytime from anywhere). This emerging mobile e-commerce environment presents a new set of issues. This paper identifies and categorizes some of these issues so that researchers, developers, and managers have a starting point for focusing their activities within the emerging m-commerce domain. Our examination finds categories that include technological (both client and infrastructure) issues, application issues, and areas for future research

Adaptation of the m-commerce value proposition for low-income markets

This research project investigates the requirements or factors that will influence mcommerce adoption in low-income markets. The framework incorporated awareness, availability, convenience, affordability and acceptability as variables for m-commerce adoption in low-income markets. Mobile commerce is the next step in the evolution of networked computing and is the utilisation of mobile communication for financial gain. In South Africa, the fast rate of mobile technology adoption has created an access footprint for mcommerce across the country. Businesses are adopting m-commerce into their business strategies to tap into these new markets. Recently the potential commercial benefit in low-income markets is being explored by business. In South Africa the low-income market has been characterised by the foundation tier of the economic pyramid. Although this market is seen as extremely price sensitive and has little to no disposable income, the collective potential of it is considerable. The research found that certain aspects of the framework were applicable. Awareness, knowledge and acceptability were seen to have the highest association with m-commerce adoption in the low-income market.Dissertation (MBA)--University of Pretoria, 2012.Gordon Institute of Business Science (GIBS)unrestricte

The mobile commerce as the next generation of e-commerce

In just several years, commercial transactions through the Internet and other online platforms have expanded in a great amount. Furthermore, the majority of these transactions are made either through e-commerce applications or by other innovative online platforms. One of these updated and technology-facilitated communication ways are transactions via mobile and portable devices. Mobile services have displayed an incredible increase in preceding years and the situation is changing rapidly due to the widespread use of smartphones and tablet computers. Mobile commerce is the latest new technology in the e-commerce market. The need for mobile commerce for a businessman is very relevant. The tendency of new technologies has become a changing point in the market. Mobile commerce is leveraging the potential of wireless technology to expand the reach of e-commerce applications anytime and anywhere. Mobile applications can be used to support transactions with customers and suppliers, as well as to conduct e-business inside and outside organizational boundaries and become an integral part of an organization's strategy. This paper provides a broad overview of what mobile commerce is, its evolution, unique features and as well as applications of mobile commerce for business sphere and social life. Mobile commerce has great power not only for consumers but also for business entrepreneurs. As long as you have a mobile device, you can easily reach the Internet and use the services of mobile commerce anywhere and anytime without any constraints. Keywords: mobile devices, literature review, e-commerce, m-commerce, wireless technology, unique features of mobile commerce, mobile commerce application. Az internetes kereskedelmi tranzakciók száma ugrásszerűen megnőtt az utóbbi években. Nagy részüket mobilapplikációkon vagy más innovatív online platformokon keresztül bonyolítják le. Az új technológiák gyors elterjedése miatt a piac fordulóponthoz ért. Egy internethozzáféréssel rendelkező okostelefon vagy tablet használatával ugyanis megszűntek a hagyományos térbeli és időbeli korlátok, ma már bármit el lehet intézni, akár út közben is. Az új mobil eszközök és szolgáltatások rohamos fejlődése nem csak az egyéni szokások gyökeres változását hozta magával, hanem egyúttal az egész kereskedelmi rendszerre jelentős hatással vannak. A mobiltelefonon keresztül történő adás-vétel mára az elektronikus kereskedelem (ekereskedelem) meghatározó elemévé vált. A mobil kereskedelem (m-kereskedelem) a fogyasztás egy új aspektusa és egyben a vásárlókkal való kommunikációnak egy még hatásosabb módja. Ugyanakkor ma már nem csak a vásárlók elérésére használják ezeket az eszközöket és szolgáltatásokat, hanem a vállalkozások belső szervezeti stratégiájának is az egyik legfontosabb részét képezik. Jelen tanulmány átfogó képet ad a mobil eszközök, az m-kereskedelem fejlődéséről és mai helyzetéről. A mobil kereskedelem és az ezzel szorosan összefüggő fogalmak meghatározását követően a szerző bemutatja az üzleti- és közösségi életben használatos mobilapplikációk jellegzetességeit, és segítséget nyújt a csoportosítási szempontok felállítását, valamint - a legújabb generáció (5G) miatt szükségessé vált - az egész mobil szektort érintő szabályozási reform lehetséges irányait illetően

Marketing and branding for non-profit organisations: A case for mathematics for a lifetime.

In China, the health supplements market has rapidly increased in recent years. In 2015, Chinese consumers purchased over RMB109 billion (US$16.3 billion) of vitamins and dietary supplements, almost double its value in 2008. This market is predicted to reach RMB149 billion (US$22.3 billion) by 2020 According to the China Chamber of Commerce for Import & Export of Medicines & Health Products, imports of health foods and nutritional supplements (including ingredients and finished products) into China were worth US$2.67 billion in 2014. The market share is almost 35 percent of Chinese health food market. This continuing growing demand is driven by various reasons, such as Chinese economic growth, improved health and wellness consciousness by global natural trends, limited availability of mainstream healthcare service, the second child wave from new family planning policy resulting in pregnancies, and the contribution of the baby market’s demand China is also an ageing society, a distinct market characteristic in which elderly population are rising now. Those people are likely to retain their health and manage their health condition, but they are not used to be targeted regarding health supplements companies. Also, most Chinese people are interested in and trust the Traditional Chinese Medicine (TCM). so there is an opportunity for companies to move towards of this potential market. Moreover, E-commerce is the primary sales channel for most vitamins and dietary supplements businesses in China, because it can bypass heavy tariffs and high costs for international brands. However, this channel has been tightened by authority’s new regulations since 2016 which means tax and other changes have been made. But it is also an effective way for New Zealand exporters to China, with the favourable tariff and easier market access compared to traditional trade. The biggest two competitors in this channel in China are Swisse and Blackmores, which are famous Australia health supplements brands, marketed to Chinese consumers. Major e-commerce platforms include TMall, JD and KaoLa, who take over half the market share in China. This paper uses a qualitative method of interviewing to obtain open and in-depth information, and to focus on thematic analysis for preparing export to China. Of three interviewees, two work at Health 2000 Marketing Department and one is International Corporation Marketing person in China. Suggestions for Health 2000 regarding exporting to China include: doing sufficient research before they enter the market because the market characteristics are always changing; the business needs to understand their customers fully. Using multiple social networks to fit in mature technology market in China where people can use the mobile app to do online shopping, and use QR code with an appropriate tracking number to track their order status, and, consider local competitors and new entries. Using the leverage of e-commerce influences to develop online to offline long-term business model for building an international brand. This research aims to provide appropriate marketing strategies for Health 2000 to expand its international market share in China and looking to explain Chinese new regulations regarding cross-border e-commerce. Moreover, it aims to to help Health 2000 understand Chinese customers’ characteristics and achieve the market potential to boost its brand in the international market

Examining Merchants’ Refusal to Adopt Mobile Payment Systems in Spain

Over the past years, traditional company management has been undergoing major changes regarding the adoption, implementation, and development of new technologies. Even if Internet commerce has the potential to revolutionize consumer behavior and the way merchants communicate with their customers, it is true that several activities related to the new technologies are still in the early stages of development or implementation. The main purpose of this study is to assess the determinants of m-payments from the point of view of merchants through an exploratory and qualitative analysis (literature review, focus groups, and in-depth interviews) in order to find the drivers and deterrents influencing the use of mobile payment systems in retail business. In order to properly approach the proposed research, a theoretical review of the actual situation of the different mobile payment systems across the different markets was carried through several personal interviews with merchants in the first place and, secondly, surveying over 151 retail companies in Spain. Conclusions and implications are discussed from the data and results drawn from this research, suggesting strategies to overcome some of the identified barriers and deterrents while also proposing some suggestions for future research opportunities

Added Value-based Approach to Analyze Electronic Commerce and Mobile Commerce Business Models

In this contribution we propose to apply the theory of informational added values (IAV) on electronic commerce (EC) and mobile commerce (MC). We state that for the success of electronic and mobile offers it is not sufficient to merely make a conventional offer available with new media. Instead, the use of electronic and mobile communication technology is only remunerative if it results in obtaining distinct supplementary IAV. This depends on the exploitation of certain faculties of the used technology. For EC, we call these the four electronic added values (EAV): reduction of temporal and certain spatial limitations, reduction of technical limitations, multi-mediality of access and egalitarian access. For MC, we call these the four mobile added values (MAV): ubiquity, contextsensitivity,identifying functions and command and control functions. We can find EAV and MAV as typical properties of EC or MC applications. EAV are the basis for the superiority of Internet applications compared with offline solutions. The relationship between the separate EAV and IAV will be explained and analyzed. Proceeding analogously for mobile applications, we analyze the relationship between MAV and resulting IAV. The outcome is an extension of the theory of informational added values with the concept of electronic and mobile added values. This allows for an application of the theory to both EC and MC in order to analyze and qualitatively evaluate any given business model. For determining its crucial added value we have to identify the EAV/MAV which are capitalized and can deduce the IAV resulting for each party involved. The concept put forward is a suggestion to approach business models, with the focus on typical evaluation criteria for Internet/mobile business models. It is also suitable to compare different business models and to put their added value for the involved parties in a context. In this way, objective criteria are established reducing subjectivity and allowing to make certain predictions. The paper ends with a critical review and the perspective for further research

Determinants for a generic mobile commerce transformation framework

Current technological advancement has given the necessary impetus for businesses to transform from traditional ways into to mobile business or m-businesses. This transformation has begun from the Internet era, where traditional businesses transformed to e-businesses by taking advantages of the facilities offered by the Internet. Recent development in wireless technology facilitated businesses to move further to m-businesses. Despite the development in the technical domain, it appears that businesses still struggle to comprehend the processes involved in the transformation because a proper framework is yet to evolve. This work-in-progress paper provides a background to such transformation with a method to achieve this transformation

65+ Membership Scheme

This report shares the journey of three partners' experiment with digital technology to address societal challenges linked to ageing and social isolation. In recent years artsdepot has seen enormous changes to its business model driven by the advance of digital communication tools, rapidly increasing use of social media, and changing consumer behaviours. The project team felt that digital innovation was typically aimed at the young but wondered if there was greater potential to increase attendance and sales while also addressing social isolation through creating digital innovations with older people. A range of partners worked on the project: artsdepot (arts partner and project lead) is a multi-art form venue based in North Finchley welcoming 130,000 audience members annually. DigiLab (research partner) is an R&D laboratory based at London College of Communication, University of the Arts London. Ingelby (tech partner) is a digital agency specialising in app building and mobile app development, as well as mobile website design , e-commerce development , customised CRM systems and creative digital media. This project aimed to explore digital technologies that could help create increased levels of arts attendance among older people by identifying barriers and designing digital solutions. artsdepot felt that by enabling increased arts attendance and therefore facilitating opportunities to socialise, they might help establish new friendships while providing enriching creative experiences. Additionally, the team felt there was an additional benefit in terms of demonstrating an economic model for engaging older audiences. Having learnt in the application phase that two thirds of older people have more disposable income than any other age group, artsdepot felt that if it could address other barriers to attendance, it could also improve ticket sales and build a case for increased focus on older audiences