Analysis of Consumer Confidence on Mobile Commerce in Indonesia

The rapid development of mobile-based information technology, can change an existing business process. Such as loss of distributors in a single chain of business processes. Mobile Commerce industry is getting a good condition to grow. With the decrease in Mobile communication costs, more and more people are using mobile computing devices that can connect to the Internet. There are several m-Commerce applications in Indonesia, namely Lazada, Tokopedia, Buka Lapak, Shoppee and etc. The existence of these applications in Indonesia traders switch to online stores. This study takes three examples of m-Commerce applications in Indonesia with the top three criteria in terms of the best reviews and the highest number of reviews. The results of the sampling application is Lazada, Tokopedia and Buka Lapak. The process of collecting data taken will be analyzed to know about the level of consumer confidence in an m-Commerce application. This is evidenced by a collection of examples of online stores that exist in m-Commerce applications that inform ratings, discount information and existing features. The results obtained from this research is, consumer confidence can be seen from the review feedback that exist in each - each m-Commerce. Many discounts and low prices have no effect on consumer buying interest in the online store. The researcher's suggestion is to reward the most traded buyers with points that can be redeemed for certain goods, discounted goods or subsidized postage

New Channels for Old Businesses: Examining the Drivers and Obstacles of Mobile Commerce Adoption for Complex Products

Although revenues in mobile retail are continuously growing, mobile commerce for complex products such as insurance lags far behind. A basic reason is consumers’ perceived misfit of product and channel characteristics. However, scholars and practitioners have only vague ideas of the causes for this misfit. This prevents the development of adequate means to overcome consumer resistance. The present thesis confronts this shortcoming by systematically investigating the psychological mechanisms which produce reluctance, as well as the appropriate countermeasures to facilitate its adoption. In order to do this, four studies with mixed method approaches have been carried out; two studies cover the sources of m-commerce resistance, and two cover the means through which such resistance can be overcome. Study 1 examines and identifies key antecedents of channel choice based on field data. A synthesis of three fundamental theories was undertaken to pinpoint associated cognitive processes. Product complexity and expertise were found to be key determinants in this context. A quadratic moderating role of product expertise is shown to regulate the extent to which complexity enters the purchase decision. Subsequently, Study 2 examines the cognitive processes underlying resistance in m-commerce. Therefore, consumers’ cognitions were mapped and structured by using the laddering interview technique. This revealed hierarchical value linkages. Poor service and system components were the main reasons of customer resistance. In a field evaluation, Study 3 elaborates the understanding of resistance emergence and explores effective countermeasures by applying a set of four statistical analyses. A structural investigation of the concept of risk indicated that psychological risk concentrates the impact of other risk dimensions and acts as mediator towards purchase intention. The induction of service quality moderated the negative effect of risk on purchase intention in a quadratic fashion (inverted-U), leading to minimal risk influence for low and high service quality, but high influence for modest service quality. A laboratory experiment in Study 4 finally presents ways of how to configure service in m-commerce to efficiently support its adoption. Based on task-technology fit considerations, the findings propose a hybrid service approach which combines human-technology mediated and mere technology generated service to leverage the synergies of both. The theoretical and practical implications of all four studies are discussed

Understanding consumer behavior in an evolving context: from single channel to omnichannel use

La presente tesis doctoral tiene como principal objetivo avanzar en el conocimiento del comportamiento del consumidor en el actual contexto, caracterizado por el uso de múltiples canales durante todo el proceso de decisión de compra. Dicho objetivo general se desagrega en cuatro objetivos específicos que, a partir de cuatro investigaciones independientes, buscan entender desde diferentes enfoques teóricos y empíricos dicha cuestión. Para testar empíricamente las propuestas realizadas en cada una de las investigaciones, la tesis se sirve principalmente dos metodologías de investigación, la encuesta y el diseño experimental. Las cuatro investigaciones ofrecen resultados que enriquecen la literatura del comportamiento del consumidor. Los hallazgos de esta tesis doctoral también se traducen en distintas implicaciones para las empresas en el actual contexto cambiante. Particularmente, los resultados ayudan a los profesionales del marketing a adoptar estrategias útiles tanto en el contexto de compra móvil como en el contexto de compra omnicanal

What Drives M-Shoppers to Continue Using Mobile Devices to Buy?

Producción CientíficaThe aim of this work is to offer a better understanding of consumer continued intentions to use mobile devices to shop. An integrated model is developed to identify the drivers that lead m-shoppers to repurchase. Specifically, navigation, safety and ubiquity are posited as stimuli guiding consumers’ affective (satisfaction) and cognitive (trust and convenience) reactions that will, in turn, increase repurchase intention. Results show the impact of ubiquity on m-convenience and safety m-experience on both affective and cognitive reactions. Finally, repurchase intention is explained directly by m-satisfaction and m-convenience and indirectly by m-trust. This article contributes to the fields of mobile marketing literature and practitioner management.Ministerior de Educación y ciencia (proyecto ECO2017-8217-R)Junta de Castilla y León (proyecto VA001B10-1)Fondo europeo de desarrollo regional (proyecto VA112P17

Enjoyment vs. Utility: Drivers and Consequences of Consumer M-Commerce Motivations

Mobile commerce (m-commerce) has grown over the years and today represents a promising channel for marketers. Nevertheless, it has not yet lived up to its full potential. Past research has mainly treated m-commerce as a predominantly utilitarian (i.e. functional and practical) way of shopping. Moving away from this uniquely utilitarian view of m-retailing, this study explores whether hedonic motivations (i.e. experience and enjoyment related) also play an important role in driving consumer m-commerce behaviour. We conceptualize consumers’ motivations as conditions that are a consequence of their regulatory orientations. The study proposes and empirically validates that prevention-oriented consumers (i.e. vigilant and conservative) are more likely to activate utilitarian motivations to use m-commerce, whereas promotion-oriented consumers (i.e. eager and risk-takers) are more likely to activate hedonic motivations to use m-commerce. The interplay between regulatory orientations and related motivations have direct consequences on consumers’ perceptions of value and trust toward m-commerce. More specifically, we show that hedonic motivations lead to higher value and trust for promotion-oriented individuals, and that utilitarian motivations lead to higher value and trust for prevention-oriented individuals. Moreover, both hedonic and utilitarian motivations are important determinants of trust and value for moderately prevention- and promotion-oriented individuals. Equipped with this knowledge, marketers can more efficiently cater to consumers’ motivations

Contemporary Research on Management and Business

This book contains 74 selected papers presented at the 5th International Seminar of Contemporary Research on Business and Management (ISCRBM 2021), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 18 December 2021. This online conference was hosted by the Master of Management Program of Indonesia University. This year, ISCRBM focused on research related to driving sustainable business through innovation. Business has had to deal with the Covid-19 pandemic, so a new approach towards managing business to survive competition is indispensable. Innovation is the key for all organizations in surviving in the new normal and beyond. The Seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in the business and management area to reflect on the issues, challenges and opportunities, and to share the latest innovative research and best practices. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resource, marketing, operation, finance, strategic management and entrepreneurship

Incentive-Centered Design for User-Contributed Content

We review incentive-centered design for user-contributed content (UCC) on the Internet. UCC systems, produced (in part) through voluntary contributions made by non-employees, face fundamental incentives problems. In particular, to succeed, users need to be motivated to contribute in the first place ("getting stuff in"). Further, given heterogeneity in content quality and variety, the degree of success will depend on incentives to contribute a desirable mix of quality and variety ("getting \emph{good} stuff in"). Third, because UCC systems generally function as open-access publishing platforms, there is a need to prevent or reduce the amount of negative value (polluting or manipulating) content. The work to date on incentives problems facing UCC is limited and uneven in coverage. Much of the empirical research concerns specific settings and does not provide readily generalizable results. And, although there are well-developed theoretical literatures on, for example, the private provision of public goods (the "getting stuff in" problem), this literature is only applicable to UCC in a limited way because it focuses on contributions of (homogeneous) money, and thus does not address the many problems associated with heterogeneous information content contributions (the "getting \emph{good} stuff in" problem). We believe that our review of the literature has identified more open questions for research than it has pointed to known results.http://deepblue.lib.umich.edu/bitstream/2027.42/100229/1/icd4ucc.pdf7

Determinants of mobile commerce adoption among university students in Malaysia

Mobile commerce has an increasing importance and development in offering a new platform to sell products effectively and efficiently. Despite numerous studies in the area of technology adoption, little is known about mobile commerce adoption in Malaysia and appropriate models that could explain the behaviours of young generations on the use of mobile commerce. This study attempts to propose a conceptual model for mobile commerce adoption by adapting the integrated TAM3 model and using Individual-Collectivism at Individual Level (ICAIL) as the moderating variable in the context of mobile commerce in Malaysia. In addition, this research also identifies factors that affect the perceived usefulness (i.e. subjective norm, image, output quality, result demonstrability), and perceived ease of use (selfefficacy, anxiety, perception of external control, playfulness) in the context of mobile commerce adoption among university students in Malaysia. A sample of 550 students from four universities in Malaysia was surveyed through a self-administrated questionnaire. The findings of this study found eight direct significant relationships between the tested variables, while nine hypotheses were not accepted. Firstly, in terms of perceived usefulness variable, image showed a significant relationship, whereas subjective norm, output quality and result demonstrability showed vice versa. Secondly, for perceived ease of use variable, factors of self-efficacy, perception of external control and playfulness showed significant relationships, while anxiety was found to be insignificant. Thirdly, while subjective norm had significant relationship with image, perceived usefulness indicated insignificant relationship with behavioural intention. Fourthly, perceived ease of use had significant relationships with perceived usefulness and behavioural intention. Finally, the perceived ease of use, perceived usefulness, subjective norm and behavioural intention showed insignificant relationship with the moderating variable, ICAIL. As a conclusion, the results from this study are important to the advancement of knowledge to the mobile commerce companies, services provider, financial services and government

The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal

The main research objective of the current thesis is to analyse the relationship between the online experience and customer engagement considering moderators and mediators and compare between Kuwait and Portugal. The thesis provides a systematic literature review on the online experience, customer inspiration, relationship quality, customer engagement, e-commerce, and national culture. Next, we conducted in-depth interviews with seven participants from Kuwait and Portugal, which allowed us to understand similarities and differences in online customer purchasing experience perceived by Kuwait and Portuguese customers and contributed to creating the conceptual model to be analysed in the quantitative approach. We used two Qualtrics panel samples for the qualitative research, one with 210 participants from Kuwait and another with 240 from Portugal. Major findings reveal that (i) customer empowerment strengthens the relationship between customer perceived value and online engagement, (ii) cooperation, e-commerce, and cultural perceptions are three relevant factors contributing to form three clusters of participants from Kuwait and Portugal, (iii) both online relationship quality and customer inspiration act as mediators in the relationship between the online experience and customer engagement, (iv) and finally there are differences between Kuwait and Portugal in engaging online, based on cultural differences. Managers can benefit from our research by offering an immersive online experience to their customers. Through stimulating online experiences, firms can inform customers about their products and services, educate their stakeholders about various subjects and, above all, manage a collaborative and participatory digital environment.O principal objetivo de investigação desta tese é analisar a relação entre a experiência online e o compromisso do cliente, considerando diferentes moderadores e mediadores e comparando entre o Kuwait e Portugal. A tese oferece uma revisão sistemática da literatura sobre a experiência online, inspiração do cliente, qualidade de relacionamento, compromisso do cliente, e-commerce e dimensões culturais. Em seguida, realizamos entrevistas em profundidade com sete participantes do Kuwait e de Portugal, o que nos permitiu compreender semelhanças e diferenças na experiência de compra destes clientes e contribuiu para a criação do modelo conceptual a ser analisado na abordagem quantitativa. Utilizámos duas amostras de painéis da plataforma Qualtrics para as pesquisas qualitativas, uma com 210 participantes do Kuwait e outra com 240 participantes de Portugal. As principais conclusões revelam que (i) o fortalecimento do cliente reforça a relação entre o valor percebido do cliente e o compromisso online, que (ii) a cooperação, o e-commerce e as perceções culturais são três fatores relevantes que contribuem para a formação de três grupos de consumidores, que (iii) tanto a qualidade da relação online como a inspiração do cliente atuam como mediadores na relação entre a experiência online e o compromisso do cliente, e finalmente, que (iv) existem diferenças entre o Kuwait e Portugal no envolvimento online, com base nas diferenças culturais. Os gestores podem beneficiar da nossa pesquisa oferecendo uma experiência online imersiva aos seus clientes. Através do estímulo de experiências online, as empresas podem informar os clientes sobre os seus produtos e serviços, educar os seus "stakeholders" sobre vários assuntos e, acima de tudo, gerir um ambiente digital colaborativo e participativo

An empirical examination of the moderating role of age and gender in consumer mobile banking use: a cross-national, quantitative study

Purpose Despite the benefits of mobile banking services in an increasingly digitised world, adoption rates remain unsatisfactory. The present cross-national study examines age- and gender-dependent variations of consumer intentions and use of mobile banking services. Design/methodology/approach The study analyses consumer mobile banking use by integrating factors such as with trust, security and privacy and it examines the effects of these factors among two demographic factors including age and gender. 897 Lebanese and British mobile banking users completed a survey. Data was analysed by partial least squares-structural equations modelling. Findings Consumer behavioural intention was significantly moderated by age through its relationship with facilitating conditions and trust among Lebanese respondents, and performance expectancy, effort expectancy, hedonic motivation, price value and habit among their British counterparts. As for gender, a significant moderating effect was evidenced in the Lebanese, but not the British sample, on the level of performance expectancy, effort expectancy, facilitating conditions, price value and perceived security. Originality/value The findings provide evidence of the applicability of the new factors proposed in this research. The reflection of the influence of these demographic factors in a cross-national context provides insights into mobile banking adoption variation between different countries