2,056 research outputs found

    The Influence of Website Design on Online Trust in Electronic Commerce Retailing Environments

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    E-commerce retail sales continue to experience significant growth in the United States (U.S.) annually. However, the contribution of e-commerce retail sales towards total retail sales in the U.S. remains low. Furthermore, the growth of e-commerce retail sales from year to year as a percentage of total retail sales in the U.S. is also fractional. The lack of online trust by consumers has been cited as a significant barrier to transacting online and a possible cause of this slow-moving trend. E-commerce retail sales are paramount to the success and profitability of online merchants. It remains critical to understand the underlying determinants of online trust as a precursor to online purchase intention. This study sought to explore the effect of one such determinant namely, website design, on online trust. Using constructs and scales synthesized from the salient literature, the effects of visual design, social-cue design, and content design on online trust were measured and reported. Additionally, the mediating influence of online trust on online purchase intention was investigated. Demographic factors of age and gender were also examined for possible moderating effects of website design on online trust. A conceptual model of the influence of website design on online trust and the influence of online trust on purchase intention in e-commerce retailing environments was also tested. The study involved scenario-based survey research methodology. Participants were presented with two websites along with a fictitious purchase scenario and post-scenario survey. The survey captured their responses with respect to the design elements of each website, their inclination to trust each website, and their intention to make a purchase from each website. Participants’ age range and gender were also captured in the survey. A total of 502 participants took part in the study. The results found that each of the components of website design namely, visual design, social-cue design, and content design had a statistically significant effect on online trust. Online trust was also found to mediate the effect of these design factors on purchase intention. Finally, no significant effects of age or gender on website design’s relationship with online trust were found. Subsequently, implications and suggestions for future research are presented

    Consumer’s perceived communicational risks in predicting internet-based shopping intention

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    It is widely known in the related literature that consumer’s perceived communicational risks act as a chief barrier to their online purchase decision. Though, in such regards, few of the most recent text focused precisely towards a modified fact that the consumer’s shopping intention may depend on their perceived communicational risks in an online trade. Still, a very little attention has been kept to this precise concept leaving an academic gap. This research aims to contribute towards closing the research issue as such. By gathering data through existing literature, the researchers probe into the total force. The findings uncovered that the global web vendors’ efforts to lessen certain types of communicational risks such as performance, financial, psychological and time will improve consumers’ intentions to purchase online. Consequently, the future researches are recommended to be undertaken in order to explore and refine the measurement scales used to measure perceived communicational risk and online purchase intention. Moreover, a longitudinal study is also recommended to discover how the consumers’ behavioral intention toward Internet changes over time due to the rapid development of this communicational technology

    Agro-products Consumer Initial T rust Formation Mechanism In the Social Commerce Context

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    Since the online agro-products information is difficult to assess, it is critical for consumers to foster consumers’ initial trust in the social commerce (s-commerce) context. On the basis of the existing research, this paper first analyzes the connotation of agro-products communication based on s-commerce. Then, it combines the inherent characteristics of agro-products, and takes the consumer characteristics as the important moderating factors, and a two-stage integration theory model based on Elaboration Likelihood Model (ELM) and Expectation Confirmation Theory (ECT) is proposed to explore the antecedent factors and the forming process of the agro-products consumer initial trust in the s-commerce environment. Finally, the further research design is simply planned for the future

    The significance of key constructs on consumer purchase intention in online retail in a Covid-19 climate

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    The unexpected outbreak of the COVID pandemic has affected many people and businesses in different ways. As consumers no longer felt safe going to shopping centres they considered online shopping. In South Africa, the online retail market is in its infancy and this presents an opportunity for businesses to capitalise on the current climate. This study investigated the significance of constructs associated with online consumer purchase intention (PI) in South Africa (SA) in a Covid-19 environment. A combination of the Technology Acceptance Model(TAM)and Unified Theory of Acceptance and Use of Technlogy-2(UTAUT2)model were used as a basis for the study including COVID-19 as a situational factor. A sample of 368 South African consumers participated in the study through an online survey. The results of this quantitative study revealed that the most significant constructs in determining consumers’ online retail PI in the current environment in SA are Covid-19 and Perceived ease of use(PEOU). The moderation impact of Covid-19 was significant on risk, trust, Perceived Usefulness(PU), PEOU, and Price Value(PV). The implications of this study provide many opportunities for businesses to focus on becoming agile and innovative to drive their online sales

    PREDICTING BUYERS’ REPURCHASE INTENTIONS IN CROSS-BORDER E-COMMERCE: A VALENCE FRAMEWORK PERSPECTIVE

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    Cross-border e-commerce has become an important channel for promoting international trade. Yet, the factors influencing buyer behavior in cross-border e-commerce have received relatively less research attention than in domestic e-commerce settings. In this paper we draw on the valence framework to develop and test a research model of buyer repeat purchase intentions in cross-border e-commerce. We hypothesized the effects of positive valences (value, monetary saving, convenience and product offerings) along with negative valences (product and transaction-based uncertainties) on repeat purchase intention. Data was collected from users of a popular cross-border e-commerce provider in China. Results (n=169) revealed that positive valences exert the strongest effects on repeat purchase intention, but negative valences are also significant. These include product-based uncertainties and transaction-based uncertainties. Our model explained 69% of the variance in repeat purchase intentions in a cross-border e-commerce platform. Results enhance our understanding of cross-border e-commerce and have important implications for online providers competing in international markets

    A Classification and Investigation of Trustees in B-to-C e-Commerce: General vs. Specific Trust

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    Existing literature lacks a common taxonomy and systematic integration necessary for building cumulative knowledge on the nature of trust in an information systems context. Hence, this article explores online trust’s multidimensional nature within the context of online stores. This article develops a framework for classifying trust dimensions and to investigate their influences on behaviors in new and familiar business-to-consumer (B-to-C) e-commerce environments. Specifically, we classify trust dimensions into two levels: general trust (beliefs toward the general e-commerce environment and infrastructure) and specific trust (beliefs regarding a specific e-commerce shopping experience). Specific trust is further delineated into trust in the merchant and trust in the technology artifact, i.e., the website. The integrative framework was tested in two separate empirical studies using e-commerce stores that were either new or familiar to the subjects. The results show that general trust mechanisms are important to consumers in a new e-commerce environment. In contrast, when shopping in a familiar e-commerce store, consumers pay more attention to the current Web experience, diminishing the salience of general trust. This article contributes to the literature by developing an integrative framework of trust and by providing insights into the influences of trust dimensions on purchase decisions in new and familiar e-commerce environments

    The role of information quality processing in determining purchase intentions through social psychological distance

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    The expansion of e-commerce users in Indonesia parallels the growing internet penetration. However, this does not necessarily positively affect e-commerce service providers, as there are other obstacles, including a healthy environment. Because the quality of the information in e-commerce is maintained, a healthy ecosystem develops. Consequently, this study will delve deeper into the significance of information quality in e-commerce services. Data gathered from 143 respondents and analyzed using Structural Equation Modeling (SEM) reveal that the quality of information has a positive and statistically significant effect on purchase intention via social psychological distance and trust

    Third Party Assurances: Mapping the Road to Trust in eRetailing

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    Consumer trust of Internet vendors is a major factor influencing the success of e-commerce. To enhance consumer trust, many e-retailers are experimenting with various trust-building strategies, including participation in third-party assurance programs. This study presents a model describing the relationship between third-party assurance seals, trust, and online purchasing intentions. Five manipulations of a simulated retail website were used to test eight model-derived hypotheses. Initial results do support hypothesized relationships between disposition to trust, trust of the e-retailer, perceived risk, attitude toward purchasing from the e-retailer, and intention to purchase. Hypotheses addressing a positive relationship between the viewing of assurance seals and consumer trust of a specific e-retailer are not supported. Contrary to early studies, post hoc results reveal that one seal type, the privacy assurance seal, did have a small, but significant, positive impact on consumer trust of an unfamiliar e-retailer
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