71 research outputs found
Psychographic And Behavioral Segmentation Of Food Delivery Application Customers To Increase Intention To Use
Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business IntelligenceThis study presents a framework for segmenting Food Delivery Application (FDA) customers based on
psychographic and behavioral variables as an alternative to existing segmentation. Customer segments
are proposed by applying clustering methods to primary data from an electronic survey. Psychographic
and behavioral constructs are formulated as hypotheses based on existing literature, and then
evaluated as segmentation variables regarding their discriminatory power for customer segmentation.
Detected relevant variables are used in the application of clustering techniques to find adequate
boundaries within customer groupings for segmentation purposes. Characterization of customer
segments is performed and enriched with implications of findings in FDA marketing strategies. This
paper contributes to theory by providing new findings on segmentation that are relevant for an online
context. In addition, it contributes to practice by detailing implications of customer segments in an
online sales strategy, allowing marketing managers and FDA businesses to capitalize knowledge in their
conversion funnel designs
Business plan: Innovative business plan for Turkish-style theme restaurant in Suzhou, China
In recent years, China's economy has risen at a breakneck pace. The demand and level of consumption for food has been gradually increasing in addition to the daily needs of the people, which has led to the continuous growth of the catering industry in China. The Internet has dramatically changed our lives in the 21st century and has also affected the catering industry with constant innovations. It is no longer a single mode like before, but has become more abundant and convenient.
This master thesis has the key objective of evaluating the feasibility of opening a Turkish restaurant in Suzhou, China. For this reason, this master's thesis comes as a business plan. The COVID-19 pandemic has swept the world in the last two years, wreaking havoc on people's lives. In order to control the continued spread of the pandemic, countries have adopted policies of production shutdown and home quarantine to reduce controls on human movement and exposure. It has had a significant negative impact on China's current economy situation, particularly on the country's real economy. Although the situation in China has largely returned to normal over the last year, there will inevitably be sporadic occurrences of outbreaks, which can also lead to shutdowns. In this article, I will discuss the possibilities and responses to opening a Turkish restaurant in Suzhou in the circumstances of COVID-19.
In order to better understand the business environment around the restaurant, we need to collect and analyze some data to develop this project. We needed to perform internal and external analysis to determine if the restaurant has an advantage over other competitors. After reviewing the results, a strategic analysis and marketing plan was proposed. Finally, a financial analysis was conducted to determine if the event was financially and economically viable. In addition to that, we should consider the daily activities and unexpected responses in the current pandemic situation.
After that, it is obvious that we have a lot of opportunities and advantages. We can see that the restaurant is strongly profitable and able to pay off the bank loan in the first year as well as prepare the capital for the second year of operation.
We hope that we can provide the neighborhood with healthy and tasty food that is different from the current Chinese market cuisine that many people may not have tried before. Customers can experience the foreign culture and quality service in the restaurant. If we can achieve cultural exchange, this is our highest goal.Nos últimos anos, a economia da China cresceu em um ritmo vertiginoso. A demanda e o nível de consumo de alimentos vêm aumentando gradualmente, além das necessidades diárias das pessoas, o que levou ao crescimento contínuo da indústria de catering na China. A Internet mudou drasticamente nossas vidas no século 21 e também afetou a indústria de catering com inovações constantes. Não é mais um modo único como antes, mas tornou-se mais abundante e conveniente.
Esta dissertação de mestrado tem como objetivo principal avaliar a viabilidade de abertura de um restaurante turco em Suzhou, China. Por esta razão, esta dissertação de mestrado surge como um plano de negócios. A pandemia do COVID-19 varreu o mundo nos últimos dois anos, causando estragos na vida das pessoas. Para controlar a propagação contínua da pandemia, os países adotaram políticas de paralisação da produção e quarentena domiciliar para reduzir os controles sobre o movimento e a exposição humanos. Teve um impacto negativo significativo na atual situação da economia chinesa, particularmente na economia real do país. Embora a situação na China tenha voltado ao normal em grande parte no ano passado, inevitavelmente haverá ocorrências esporádicas de surtos, que também podem levar a paralisações. Neste artigo, discutirei as possibilidades e respostas para a abertura de um restaurante turco em Suzhou nas circunstâncias do COVID-19.
Para entender melhor o ambiente de negócios ao redor do restaurante, precisamos coletar e analisar alguns dados para desenvolver este projeto. Precisávamos realizar análises internas e externas para determinar se o restaurante tem vantagem sobre os demais concorrentes. Após a análise dos resultados, foi proposta uma análise estratégica e um plano de marketing. Por fim, foi realizada uma análise financeira para determinar se o evento era financeira e economicamente viável. Além disso, devemos considerar as atividades diárias e as respostas inesperadas na atual situação de pandemia.
Depois disso, é óbvio que temos muitas oportunidades e vantagens. Podemos ver que o restaurante é fortemente lucrativo e capaz de pagar o empréstimo bancário no primeiro ano, bem como preparar o capital para o segundo ano de operação
Synergetic value-driven innovation in business model of organic agriculture in China: a case study of IGARDEN
The innovation of business model is an important way for enterprises to gain competitive
advantages and achieve sustainable development. With the rapid development of organic
agriculture, an increasing number of scholars started to pay more attention to the research on
the business model innovation of organic agriculture in recent years. However, most of the
studies took the western developed countries as research objects, while research on cases of
China’s local entrepreneurs are not often to be found. In order to develop Chinese organic
agriculture’s business model innovation theory and to guide the practice, this thesis selects
IGARDEN as the research object, and with a value-created perspective we explore the
innovation process, path and essential characteristics of its business model by a case study
method. Through the case study of IGARDEN, the result shows that: (1) The business model
of IGARDEN follows the evolution from product-based to platform-based; (2) IGARDEN’s
business model innovation follows the logic of value creation, and the core of value creation
is the expression of product value, the increase of platform value and the accumulation of
sustainable value; (3) The emergence of synergistic value expands the border of value creation
activities, promoting the innovation process of business model. Driven by Synergetic Value,
the value creation carrier of IGARDEN has thus facilitated the emergence of new business
models; (4) The process of business model innovation in IGARDEN is essentially an iterative
process based on value creation, value synergy and value upgrading. The research result has
contributed to the potential enrichment of theories related to business model innovation
through a specific scope of the business model innovation within the organic agriculture
industry of China, and it can be a guide of forming business model innovation strategy for
entrepreneurs facing similar business environment as described in the case.A inovação do modelo de negócios é um método importante para as empresas obterem
vantagens competitivas e alcançarem o desenvolvimento sustentável. Com o rápido
desenvolvimento da agricultura orgânica, um número crescente de estudiosos começou a
prestar mais atenção à pesquisa sobre o modelo de negócios da agricultura orgânica nos
últimos anos. No entanto, a maioria dos estudos levaram esses países ocidentais
desenvolvidos como objetos de pesquisa, enquanto a pesquisa sobre casos de empreendedores
locais chineses não costuma ser encontrada. Para desenvolver a teoria da inovação do modelo
de negócio da agricultura orgânica chinesa e orientar a prática, esta tese seleciona o IGARDEN como objeto de pesquisa e, com uma perspectiva de valor, exploramos o processo, caminho de inovação e as características essenciais de seu modelo de negócio. Através do
estudo de caso do IGARDEN, o resultado mostra que: (1) O modelo de negócio do
IGARDEN segue a evolução de baseada em produto para baseada em plataforma; (2) A
inovação do modelo de negócios do IGARDEN segue a lógica da criação de valor, e o
núcleo da criação de valor é a expressão do valor do produto, o aumento do valor da
plataforma e o acúmulo de valor sustentável; (3) O surgimento de valor sinérgico expande a
fronteira das atividades de criação de valor, promovendo o processo de inovação do modelo
de negócio. Impulsionado pelo Valor Sinérgico, o portador de criação de valor do IGARDEN
facilitou o surgimento de novos modelos de negócios; (4) O processo de inovação do modelo
de negócios no IGARDEN é essencialmente um processo iterativo baseado na criação de
valor, na sinergia de valor e na atualização de valor. O resultado da pesquisa contribuiu para o
potencial enriquecimento de teorias relacionadas à inovação do modelo de negócios através
de um escopo específico da inovação do modelo de negócios dentro da agricultura orgânica
da China, e pode ser um guia de formação de estratégia de inovação de modelo de negócios
para empreendedores que enfrentam negócios semelhantes ambiente descrito neste caso
Collaboration modes and advantages in supply chain
This research aims to address supply chain collaboration with a perspective of broader three-dimensional relationship, not a linear two-dimensional relationship discussed broadly in previous research. Case study was adopted for this research, and data collection was mainly conducted via interview. The research results highlighted that supply chain collaborations are common practice across all levels of the pharmaceutical supply chain. The results also indicated that the different strengthen levels of barging power among collaborative partners will influence the achieved advantages at different supply chain levels, including strategic, operational and political levels
Smart manufacturing and supply chain management
In the fourth industrial revolution, smart manufacturing will be characterized by adaptability, resource efficiency and ergonomics as well as the integration of customers and business partners in business and value processes. Business model, operations management, workforce and manufacturing process all face substantial transformations to reasoning the manufacturing process. This paper explores the impacts of smart manufacturing on supply chain management, and develops several propositions to improve supply chain performance under the context of smart manufacturing
ACUTA Journal of Telecommunications in Higher Education
In This Issue
President\u27s Message
From the Editor
lT-Style Alphabet Soup
Software-Defined WAN (SO-WAN)- Moving Beyond MPLS
loT: The lnternet of Things
ls the LPWAN in Your Future?
lngredient for Wireless Success: DAS
Hot lssues in Communications Technology Law
lnstitutional Excellence Award: CSU Fullerton\u27s Shared Cloud Services
DlDs for ELINs?
lSE...ERP... KnowBe
Investigating How Restaurant Week\u27s Price Promotion Affects Diners\u27 Online Perceptions
Price promotion is being widely employed in the global restaurant industry. This exploratory study uses online user-generated content (UGC) to investigate how price promotion affects diners’ perceptions. The study uses secondary data extracted from a Chinese third-party review website, Dianping.com. The data was separated into Restaurant Week’s price promotion group and non-price promotion group for comparison. Structured content analysis and further chi-square tests were used to analyze qualitative data, and a two-way MANOVA was applied to analyze quantitative data. Empirical evidence shows that food, service, and environment are the top three determinant attributes for full-service restaurants, and they are not influenced by price promotion. In addition, diners’ perceptions of non-price promotions are significantly higher than Restaurant Week’s price promotion. Restaurant category has a significant effect on diners’ environment perceptions, but not on other attributes. Findings of the study provide diners’ insight on Restaurant Week as well as recommendations to adjust promotional strategies based on restaurant categories and practical instructions for full-service restaurant operators to evaluate price promotions using online UGC
The influence of the built environment on online purchases of intangible services: Examining the mediating role of online purchase attitudes
Via the internet, people can easily access high quantities of (information on) intangible services (e.g., dining out services, movie theater visits), often at low(er) prices. Therefore, purchasing these services online likely stimulates consumers to make extra trips for on-site consumption, thus posing a possible challenge for transportation systems. Meanwhile, attitudes toward online purchases may vary by the built environment. People in non-urban areas (compared to those in urban areas) may benefit more from online purchases due to lower accessibility to physical purchase opportunities. Therefore, they may have more positive attitudes toward online purchases and thus purchase more online. In this study, we analyze the effects of the built environment on online purchases – considering the potential mediating effects of attitudes – in order to clarify whether implementing built environment interventions is effective to cope with this transportation challenge. Using data acquired from 717 interviews in Beijing, China in 2015, a Structural Equation Modeling analysis indicates that higher employment density, lower accessibility to metro stations, and lower street density have direct and positive effects on online buying of intangible services. Additionally, higher accessibility to shopping centers has an indirect and adverse effect on online buying behavior through attitudes toward online buying. Therefore, implementing built environment interventions might be valid to moderate travel demands resulting from online purchases of intangible services
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