Re-mining item associations: methodology and a case study in apparel retailing

Association mining is the conventional data mining technique for analyzing market basket data and it reveals the positive and negative associations between items. While being an integral part of transaction data, pricing and time information have not been integrated into market basket analysis in earlier studies. This paper proposes a new approach to mine price, time and domain related attributes through re-mining of association mining results. The underlying factors behind positive and negative relationships can be characterized and described through this second data mining stage. The applicability of the methodology is demonstrated through the analysis of data coming from a large apparel retail chain, and its algorithmic complexity is analyzed in comparison to the existing techniques

Testing Interestingness Measures in Practice: A Large-Scale Analysis of Buying Patterns

Understanding customer buying patterns is of great interest to the retail industry and has shown to benefit a wide variety of goals ranging from managing stocks to implementing loyalty programs. Association rule mining is a common technique for extracting correlations such as "people in the South of France buy ros\'e wine" or "customers who buy pat\'e also buy salted butter and sour bread." Unfortunately, sifting through a high number of buying patterns is not useful in practice, because of the predominance of popular products in the top rules. As a result, a number of "interestingness" measures (over 30) have been proposed to rank rules. However, there is no agreement on which measures are more appropriate for retail data. Moreover, since pattern mining algorithms output thousands of association rules for each product, the ability for an analyst to rely on ranking measures to identify the most interesting ones is crucial. In this paper, we develop CAPA (Comparative Analysis of PAtterns), a framework that provides analysts with the ability to compare the outcome of interestingness measures applied to buying patterns in the retail industry. We report on how we used CAPA to compare 34 measures applied to over 1,800 stores of Intermarch\'e, one of the largest food retailers in France

Self-organizing peer-to-peer social networks

This is the author's accepted manuscript. The final published article is available from the link below. Copyright @ 2008 The Authors.Peer-to-peer (P2P) systems provide a new solution to distributed information and resource sharing because of its outstanding properties in decentralization, dynamics, flexibility, autonomy, and cooperation, summarized as DDFAC in this paper. After a detailed analysis of the current P2P literature, this paper suggests to better exploit peer social relationships and peer autonomy to achieve efficient P2P structure design. Accordingly, this paper proposes Self-organizing peer-to-peer social networks (SoPPSoNs) to self-organize distributed peers in a decentralized way, in which neuron-like agents following extended Hebbian rules found in the brain activity represent peers to discover useful peer connections. The self-organized networks capture social associations of peers in resource sharing, and hence are called P2P social networks. SoPPSoNs have improved search speed and success rate as peer social networks are correctly formed. This has been verified through tests on real data collected from the Gnutella system. Analysis on the Gnutella data has verified that social associations of peers in reality are directed, asymmetric and weighted, validating the design of SoPPSoN. The tests presented in this paper have also evaluated the scalability of SoPPSoN, its performance under varied initial network connectivity and the effects of different learning rules.National Natural Science of Foundation of Chin

Association patterns and foraging behaviour in natural and artificial guppy shoals

Animal groups are often nonrandom assemblages of individuals that tend to be assorted by factors such as sex, body size, relatedness and familiarity. Laboratory studies using fish have shown that familiarity among shoal members confers a number of benefits to individuals, such as increased foraging success. However, it is unclear whether fish in natural shoals obtain these benefits through association with familiars. We investigated whether naturally occurring shoals of guppies, Poecilia reticulata, are more adept at learning a novel foraging task than artificial (in which we selected shoal members randomly) shoals. We used social network analysis to compare the structures of natural and artificial shoals and examined whether shoal organization predicts patterns of foraging behaviour. Fish in natural shoals benefited from increased success in the novel foraging task compared with fish in artificial shoals. Individuals in natural shoals showed a reduced latency to approach the novel feeder, followed more and formed smaller subgroups compared to artificial shoals. Our findings show that fish in natural shoals do gain foraging benefits and that this may be facilitated by a reduced perception of risk among familiarized individuals and/or enhanced social learning mediated by following other individuals and small group sizes. Although the structure of shoals was stable over time, we found no direct relationship between shoal social structure and patterns of foraging behaviour