Digital Marketing – Its Impact on Travel & Tourism Industry in India

Growth in number of internet users and use of internet, along with advancement in information technology is offering abundant information in the virtual space. With the increase in number of jobs and income levels, people are showing inclination towards travel and tourism. As travellers and tourists seek instant information, gathering information online visiting websites, search engines, mobile app, e-commerce aggregators and social media has made information search easy. Voluminous information is available online which has also lead to problem of information overload. Travel & tourism service providers, in order to capture larger business and to build their brand, are doing marketing by providing travel deals online & through other digital medium which has affected business & industry. This research focuses on assessing the impact of digital marketing on travel & tourism industry. It helps in gaining an understanding on the level of impact created by digital marketing, its pros & cons, and provide suggestions for travel & tourism service providers to address relevant issues and challenges. The outcomes of the research can be used by E-Commerce aggregators, digital marketers, Mobile App service providers, social media marketers’ and implementers of IT for tourism as a reference for digital marketing decisions. Keywords: Digital Marketing, Internet Marketing, IT for Tourism, Online Bookings, Social Media Marketing, Travel & Tourism, Travel Deals Online

Standards and Costs for Quality Management of E-Learning Services

The proportions of the technological development in the field of communications and information represent an irrefutable premise for significant changes in all the spheres of human life. Corroborated with the advance of the Internet recorded in the last decade, these changes form the perfect recipe for the emergence (ever since the '90s), functioning and development of flexible forms of labour at distance, using the technology of information and communication. Among the first domains where the impact of technology is very strong may be named education, marketing, advertising and commerce; the forms of manifestation are materialized in e-learning, cyber-marketing, online advertising and electronic commerce. But the simple use of technology does not automatically assure the success of the new forms of activity. These transformations of the traditional into digital, of the classic into virtual must be accompanied by the adequate support with respect to the quality of services, standards, platforms and the hardware and software technologies. If we are referring to the educational domain, we have to analyze the e-learning phenomenon or tele-education in its spectacular evolution in such a recent history. Quality represents a landmark of major importance in all the fields of modern society based on knowledge. From the perspective of tele-education, quality assurance must be focalized on three main directions: the quality of the actual educational process (class/course support, platform, technology, etc.); the quality of the instructor (professional training, qualification, specialization, pedagogic ability, teaching method, etc.); the quality of the person undergoing the course/class (training, knowledge thesaurus, involvement, accumulation wish, etc.). Also, like in any activity, quality standard reporting means an economic approach by quality costs. Theat means that the good product or quality services in e-learning are very strongly linked with educational multimedia production and good costs.quality, standards, e-learning, technology, cost

Pemanfaatan E-Commerce sebagai Strategi Peningkatan Pemasaran UMKM

The development of information technology that is bringing a considerable impact on every aspect of life, internet is on of that thingst that has a very big impact on everyday life both indiviual and social. It is also affected in the business world. One of the information technology that is aaffected ini bussines world is E-Commerce. E-Commerce Benefits as one of the strategies to improve marketing that can increase sales are widely applied today. This matter then the team devotion to the community with the activity: "Strategy of Marketing Improvement Through Creation E-Commerce Website At SMEs in District Sumbersari". Through activities to the public that HR is expected to dapart information technology to improve marketing that later can increase sales and in addition to improve competitiveness with other businesses

ANALISIS DAMPAK PENERAPAN SISTEM E-COMMERCE TERHADAP PENGENDALIAN INTERNAL PERUSAHAAN SEBAGAI AKIBAT PERKEMBANGAN TEKNOLOGI INFORMASI

Internet is one of the impact of developments in information technology that has a very wide range with low marketing costs. Companies can leverage this ability to interact with customers all over the world without worrying about incompatibility sistem problem occurs on both sides. Sistem of e-commerce has changed the way companies to doing transaction and connect with their business partners. Some issues such as security and authenticity of transactions that used to seem simple in the traditional trading sistem become very complex. In e-commerce, such issues known as confidentiality, integrity, authentication, non-repudiation. In the e-commerce business across transactions are done electronically and partly owned companies accounting information sistem can also be accessed by outsiders, so that it had an impact on internal controls. The impact of e-commerce in the internal control raises new issues on the validity of the transaction, the transaction authorization and security assets that the company needed to do general controls and application controls. Keyword : information technology, e-commerce, internal control

TRANSFORMASI PEMASARAN TRADISIONAL KE E-MARKETING: TINJAUAN LITERATUR TENTANG DAMPAK PENGGUNAAN TEKNOLOGI DIGITAL TERHADAP DAYA SAING PEMASARAN BISNIS

This research is a literature review aimed at describing the impact of the transformation from traditional marketing to E-Marketing, with a focus on the use of digital technology on business marketing competitiveness. Through the method of literature review, this research collected and analyzed various sources of literature from scientific journals, books, articles, and research reports related to the topic. The results of the literature review show that digital technology has influenced the way businesses interact with consumers and how companies manage marketing information. The use of social media, websites, and mobile applications has enabled companies to reach consumers more efficiently and effectively. Analytical technology and big data have also provided valuable insights into consumer behavior, allowing companies to develop targeted and personalized marketing strategies. However, this research also reveals that the transformation to E-Marketing also brings challenges. Competition in the digital world is increasingly fierce, forcing companies to innovate continuously to differentiate themselves from competitors and attract consumer interest. Additionally, privacy and data security issues have become critical, and companies must take proactive steps to protect consumer data and build strong trust

Sprei Soulmate (Sutra Organik Super Lembut Anti Alergi) Motivasi Ikarinetti

Along with the times and the era of globalization, the human need for information is expanding, especially information technology. People's need for information at this time is very large, people demand speed and ease in accessing the information needed. This is very much in line with the development of information and communication technology, including social media, currently, social media is widely used by the Indonesian people for buying and selling online. The internet has an impact on the emergence of digital advertising trends where Micro, Small and Medium Enterprises (MSMEs) use digital media as a promotional and marketing medium, all digital marketing activities that are currently trending are using social media endorsements to build trust in brands or products that are branded. they wake up. During the COVID-19 pandemic, it had a widespread negative effect on society, thus demanding entrepreneurs to make creative innovations. The Ikarinetti online store has developed marketing with Shopee e-commerce and made bed linen innovation products with motivational words that can be an alternative solution to survive and continue to exist during the COVID-19 pandemic

UTILIZATION OF MOBILE TECHNOLOGY AS MARKETING TOOLS IN THE DIGITAL ERA: APPLICATION & CHALLENGES

Human life and civilization in the 21st century have increasingly developed based on information technology. The 21st century is a century of openness or globalization; this means that human life today has undergone fundamental changes that have differed from the previous century's life system. These changes cover all aspects of life, including using mobile technology as a marketing tool. The 21st century is a digital era, where the use of digital devices, including mobile technology, is rare and difficult for today's society. This research conducts analysis using a literature review of the extent to which the utilization of mobile technology as a marketing tool is used in terms of application & challenges. This research has reviewed 44 journals from 24 countries in the sectors/industries of Agriculture, Food and drink, Education and services, Retail Business, Tours and travel, Trading Companies, and Others. The results show that mobile application companies, websites, social media, e-mail marketing, and e-commerce have utilized mobile technology as a marketing tool. However, its implementation has several obstacles and challenges; this utilization has had a positive impact and business improvement for the company's business growth

Information and Communication Technology Use in Book marketing by Emerging Indigenous Publishing Firms and Booksellers in Ibadan Metropolis

Abstract This study investigates the Information and Communication Technology use in book marketing by emerging indigenous Publishing firms and booksellers in Ibadan Metropolis. Relevant literature on Book Publishing: An Overview and Information Communication Technology use in book marketing was reviewed. The descriptive survey research which includes the causal-comparative (Ex-post-Facto) method of research design was adopted for this study. The study population consisted of sixty (60) staff (CEOs and the marketing staff of the seven Indigenous publishing firms and booksellers in Ibadan metropolis). Data collected, were analyzed using simple percentages. The study provides answers to six research questions posed. Findings showed that digital printing, Internet and Computers among others were the major ICTs available to the indigenous publishers and booksellers for book marketing. Findings also showed that Telephone/GSM, Computers, E-Mail, etcetera were the major types of Information Technology indigenous publishers and booksellers can access. Findings further showed that indigenous publishers and booksellers apply the use of ICT in their daily activities. Moreso, findings showed that ICTs are beneficial in carrying out duties as majority agreed that it is faster than manual. Findings also revealed that ICTs have favourable impact on publishing and book marketing as respondents agreed that it is a better ways of marketing books. Findings revealed that high cost, poor power supply, piracy, etc were the challenges of using ICT by indigenous publishers in book marketing. Based on these findings, the following were recommended: the emerging indigenous publishing houses and booksellers in Ibadan metropolis need to procure modern and adequate information and communication technologies and are also encouraged to create websites of their own and place adverts of their publications on the websites and other similar websites like Barnes and Noble, Amazons.com that sell books on the Internet