A new tool for creative content evaluation: young children’s participation

This paper discusses young children’s participation aged four to six-year-old (kindergarten in Malaysia) in developing a new tool for creative content evaluation.A preliminary study was conducted in one university kindergarten in Malaysia to refine the design of existing evaluation tool, Fun Semantic Differential Scales (FSDS) within Malaysian kindergarteners’ context.The study aims to validate pictures used in the existing FSDS

About the nature of Kansei information

Kansei studies refer to the more and more holistic consideration of the cognitive and affective processes which occur during user experience. In addition, few studies deal with the experience of the designers during the design process, and its influence on the final design outputs. Historically kansei engineering has been firstly focused on the semantic differential approach. Afterwards emotions were integrated into kansei approaches. The semantic differential approach enabled to evaluate products and then to generate automatically design solutions with semantic input data. Thereafter, evaluations have been completed by physiological measurements in order to reduce the subjectivity involved in those evaluations and also to capture some unconscious reactions. This implementation is still in process. Today kansei studies have been much enriched from the three disciplines of design science, psychology and artificial intelligence. The cross influence between these disciplines brought new dimensions into kansei approaches (multisensory design information, personality, values, and culture, new formalisms and algorithms) which lead progressively towards the consideration of a whole enriched kansei experience. We propose in this paper a description of the nature of kansei information. Then we present some major orientations for kansei evaluation. Finally we propose an overall table gathering information about kansei dimensions and formats.AN

Tropes in advertising: a web-based empirical study

This study examines the role of one type of rhetorical figure, tropes, which are creative devices that entail the arrangement of words in paradoxical relationships. Specifically, its focus lies in investigating whether the influence simple and complex tropes have on persuasion, as reported in previous research by Toncar and Munch (2003), are generalisable beyond the sample they used. In the extant literature, it is argued that by fully understanding the effects of certain types of tropes, advertisers may better apply their persuasive messages. The study finds that, when using subjective measures as initiated by Toncar and Munch (2003), tropes have no influence on persuasion. While it is noted that further research is needed to increase the generalisability of this study, this result holds true when both simple and complex trope types are used. <br /

About the nature of Kansei information, from abstract to concrete

Designer’s expertise refers to the scientific fields of emotional design and kansei information. This paper aims to answer to a scientific major issue which is, how to formalize designer’s knowledge, rules, skills into kansei information systems. Kansei can be considered as a psycho-physiologic, perceptive, cognitive and affective process through a particular experience. Kansei oriented methods include various approaches which deal with semantics and emotions, and show the correlation with some design properties. Kansei words may include semantic, sensory, emotional descriptors, and also objects names and product attributes. Kansei levels of information can be seen on an axis going from abstract to concrete dimensions. Sociological value is the most abstract information positioned on this axis. Previous studies demonstrate the values the people aspire to drive their emotional reactions in front of particular semantics. This means that the value dimension should be considered in kansei studies. Through a chain of value-function-product attributes it is possible to enrich design generation and design evaluation processes. This paper describes some knowledge structures and formalisms we established according to this chain, which can be further used for implementing computer aided design tools dedicated to early design. These structures open to new formalisms which enable to integrate design information in a non-hierarchical way. The foreseen algorithmic implementation may be based on the association of ontologies and bag-of-words.AN

Thesaurus as a complex network

A thesaurus is one, out of many, possible representations of term (or word) connectivity. The terms of a thesaurus are seen as the nodes and their relationship as the links of a directed graph. The directionality of the links retains all the thesaurus information and allows the measurement of several quantities. This has lead to a new term classification according to the characteristics of the nodes, for example, nodes with no links in, no links out, etc. Using an electronic available thesaurus we have obtained the incoming and outgoing link distributions. While the incoming link distribution follows a stretched exponential function, the lower bound for the outgoing link distribution has the same envelope of the scientific paper citation distribution proposed by Albuquerque and Tsallis. However, a better fit is obtained by simpler function which is the solution of Ricatti's differential equation. We conjecture that this differential equation is the continuous limit of a stochastic growth model of the thesaurus network. We also propose a new manner to arrange a thesaurus using the ``inversion method''.Comment: Contribution to the Proceedings of `Trends and Perspectives in Extensive and Nonextensive Statistical Mechanics', in honour of Constantino Tsallis' 60th birthday (submitted Physica A

Students' Attitudes towards Internet Memes in Writing Descriptive Text

The aim of this research is to investigate students’ attitudes in writing descriptive text using Internet memes as a writing medium and the reasons leading to the particular attitude that occurred. This qualitative descriptive research was conducted using purposive sampling to a class that consists of 13 fourth semester students of the English Language Education study program at Universitas Tanjungpura in Essay Writing course. There are two types of data collected in this research; they are primary and secondary data. The primary data were obtained from the semantic differential questionnaire and the semi-structured interview, which was conducted to five of the students, whereas the secondary data were acquired from students’ writing scores of the Internet memes descriptive writing task. The findings reported that students have a positive attitude towards the task of writing descriptive text using Internet memes. Factors that influenced their positive attitude are the sense of enjoyment and casual feeling from the task, the sense of freedom and relatedness from their chosen memes, and the visual aid from the pictures that helps illustrate better description and helps them understand how to describe better in words. From the result, it is clear that the Internet memes pictures are helpful to boost their attitudes in writing descriptive text. It is suggested that by using fun writing media, such as Internet memes, writing teachers can put students in a comfortable learning atmosphere, so that they can absorb other important learning materials better

Love is . . . an abstract word: the influence of phonological and semantic factors on verbal short-term memory in Williams syndrome

It has been claimed that verbal short-term memory in Williams syndrome is characterised by an over-use of phonological coding alongside a reduced contribution of lexical semantics. We critically examine this hypothesis and present results from a memory span task comparing performance on concrete and abstract words, together with a replication of a span task using phonologically similar and phonologically dissimilar words. Fourteen participants with Williams syndrome were individually matched to two groups of typically developing children. The first control group was matched on digit span and the second on vocabulary level. Significant effects were found for both the semantic and the phonological variables in the WS group as well as in the control groups, with no interaction between experimental variable and group in either experiment. The results demonstrate that, despite claims to the contrary, children and adults with WS are able to access and make use of lexical semantics in a verbal short-term memory task in a manner comparable to typically developing individuals