Auditing Search Engines for Differential Satisfaction Across Demographics

Many online services, such as search engines, social media platforms, and digital marketplaces, are advertised as being available to any user, regardless of their age, gender, or other demographic factors. However, there are growing concerns that these services may systematically underserve some groups of users. In this paper, we present a framework for internally auditing such services for differences in user satisfaction across demographic groups, using search engines as a case study. We first explain the pitfalls of na\"ively comparing the behavioral metrics that are commonly used to evaluate search engines. We then propose three methods for measuring latent differences in user satisfaction from observed differences in evaluation metrics. To develop these methods, we drew on ideas from the causal inference literature and the multilevel modeling literature. Our framework is broadly applicable to other online services, and provides general insight into interpreting their evaluation metrics.Comment: 8 pages Accepted at WWW 201

The use and effectiveness of the eLib subject gateways: a preliminary investigation

Internet subject gateways were set up under the Electronic Libraries Programme (eLib) in order to address some of the problems of searching the Internet which have been identified by information professionals, i.e. locating relevant, good quality information. This preliminary study examines the extent to which academics in two universities use three eLib subject gateways (EEVL, OMNI and SOSIG). The results are generally encouraging for the eLib programme, but it is necessary for the gateways to be more effectively promoted. The study also found that academics do not have the same misgivings about the general search engines as the information professionals and seem to use them more readily than the gateways

Web document summarisation: a task-oriented evaluation

We present a query-biased summarisation interface for Web searching. The summarisation system has been specifically developed to act as a component in existing Web search interfaces. The summaries allow the user to more effectively assess the content of Web pages. We also present an experimental investigation of this approach. Our experimental results shows the system appears to be more useful and effective in helping users gauge document relevance than the traditional ranked titles/abstracts approach

Efficient Diversification of Web Search Results

In this paper we analyze the efficiency of various search results diversification methods. While efficacy of diversification approaches has been deeply investigated in the past, response time and scalability issues have been rarely addressed. A unified framework for studying performance and feasibility of result diversification solutions is thus proposed. First we define a new methodology for detecting when, and how, query results need to be diversified. To this purpose, we rely on the concept of "query refinement" to estimate the probability of a query to be ambiguous. Then, relying on this novel ambiguity detection method, we deploy and compare on a standard test set, three different diversification methods: IASelect, xQuAD, and OptSelect. While the first two are recent state-of-the-art proposals, the latter is an original algorithm introduced in this paper. We evaluate both the efficiency and the effectiveness of our approach against its competitors by using the standard TREC Web diversification track testbed. Results shown that OptSelect is able to run two orders of magnitude faster than the two other state-of-the-art approaches and to obtain comparable figures in diversification effectiveness.Comment: VLDB201

An integrated ranking algorithm for efficient information computing in social networks

Social networks have ensured the expanding disproportion between the face of WWW stored traditionally in search engine repositories and the actual ever changing face of Web. Exponential growth of web users and the ease with which they can upload contents on web highlights the need of content controls on material published on the web. As definition of search is changing, socially-enhanced interactive search methodologies are the need of the hour. Ranking is pivotal for efficient web search as the search performance mainly depends upon the ranking results. In this paper new integrated ranking model based on fused rank of web object based on popularity factor earned over only valid interlinks from multiple social forums is proposed. This model identifies relationships between web objects in separate social networks based on the object inheritance graph. Experimental study indicates the effectiveness of proposed Fusion based ranking algorithm in terms of better search results.Comment: 14 pages, International Journal on Web Service Computing (IJWSC), Vol.3, No.1, March 201

Improving the evaluation of web search systems

Linkage analysis as an aid to web search has been assumed to be of significant benefit and we know that it is being implemented by many major Search Engines. Why then have few TREC participants been able to scientifically prove the benefits of linkage analysis over the past three years? In this paper we put forward reasons why disappointing results have been found and we identify the linkage density requirements of a dataset to faithfully support experiments into linkage analysis. We also report a series of linkage-based retrieval experiments on a more densely linked dataset culled from the TREC web documents