Investigating consumer expectations of convenience store attributes in emerging markets: Evidence in Chile

Convenience stores (c-stores) constitute a successful format in developed markets such as North America and Europe, but there is scant research in the retailing literature. Even less is known about convenience store behavior in emerging markets. This study attempts to provide a better understanding of consumer expectations regarding convenience stores in a Latin American context. Interviews were held with Chilean consumers to identify salient convenience store attributes. Further, a survey was applied to 400 consumers and results show that the salient attributes for Chilean consumers are related to the access dimension of convenience such as access to the store, parking facilities and hours of operation

How do you pay? The role of incentives at the point-of-sale

This paper uses discrete-choice models to quantify the role of consumer socioeconomic characteristics, payment instrument attributes, and transaction features on the probability of using cash, debit card, or credit card at the point-of-sale. We use the Bank of Canada 2009 Method of Payment Survey, a two-part survey among adult Canadians containing a detailed questionnaire and a three-day shopping diary. We find that cash is still used intensively at low value transactions due to speed, merchant acceptance, and low costs. Debit and credit cards are used more frequently for higher transaction values where safety, record keeping, the ability to delay payment and credit card rewards gain prominence. We present estimates of the elasticity of using a credit card with respect to credit card rewards. Reward elasticities are a key element in understanding the impact of retail payment pricing regulation on consumer payment instrument usage and welfare. JEL Classification: E41, C35, C83credit card rewards, discrete-choice models, Retail payments

Retail positioning through customer satisfaction: an alternative explanation to the resource-based view

Through exploring factors influencing effective retail positioning strategies in an emerging market environment, this paper challenges the role of isolation mechanism and heterogeneous idiosyncrasy argued by the resource-based view theory. By drawing on a sample of 11,577 customers from hypermarkets, electronic appliance specialty stores and department stores in major Chinese cities, we set up ten hypotheses and confirm a nine-item model for customeroriented retail positioning (perceived price, store image, product, shopping environment, customer service, payment process, after-sales service, store policies, and shopping convenience). Our results show that different retail formats achieve success through the implementation of similar positioning strategies, in which case, it is not heterogeneity but homogeneity that contributes to retailers' success greatly at the development stage of retail expansion. Our results challenge previously proved effectiveness of inimitability to success by the resource-based view, and support homogenous idiosyncrasy of retailers in the implementation of customer-oriented positioning strategies in an emerging market

Micropayments: the final frontier for electronic consumer payments

Small payments of less than $5 have resisted the wave of electronification that has swept consumer payments in recent years. However, a number of innovations — both new technologies and new ways of doing business — have done much to make such electronic “micropayments” less expensive and more convenient. Now, having proven themselves in several online markets, micropayments are poised to make inroads at the physical point of sale. This paper looks at some of the success stories (and failures), both in the U.S. and abroad, to identify possible conditions for success and to gauge the outlook for the future. It finds that industry structure, the coordination of standards, and customer preferences and experiences have all influenced the development of these products. While different markets around the world have supported different types of solutions, the successful products have delivered clear utility to the consumer, along with compelling economics for the different parties in the value chain. With critical mass in sight, the future looks promising.Electronic funds transfers

What impressions do users have after a ride in an automated shuttle? An interview study

In the future, automated shuttles may provide on-demand transport and serve as feeders to public transport systems. However, automated shuttles will only become widely used if they are accepted by the public. This paper presents results of an interview study with 30 users of an automated shuttle on the EUREF (Europäisches Energieforum) campus in Berlin-Schöneberg to obtain in-depth understanding of the acceptance of automated shuttles as feeders to public transport systems. From the interviews, we identified 340 quotes, which were classified into six categories: (1) expectations about the capabilities of the automated shuttle (10% of quotes), (2) evaluation of the shuttle performance (10%), (3) service quality (34%), (4) risk and benefit perception (15%), (5) travel purpose (25%), and (6) trust (6%). The quotes indicated that respondents had idealized expectations about the technological capabilities of the automated shuttle, which may have been fostered by the media. Respondents were positive about the idea of using automated shuttles as feeders to public transport systems but did not believe that the shuttle will allow them to engage in cognitively demanding activities such as working. Furthermore, 20% of respondents indicated to prefer supervision of shuttles via an external control room or steward on board over unsupervised automation. In conclusion, even though the current automated shuttle did not live up to the respondents’ expectations, respondents still perceived automated shuttles as a viable option for feeders to public transport systems.Green Open Access added to TU Delft Institutional Repository ‘You share, we take care!’ – Taverne project https://www.openaccess.nl/en/you-share-we-take-care Otherwise as indicated in the copyright section: the publisher is the copyright holder of this work and the author uses the Dutch legislation to make this work public.Transport and PlanningHuman-Robot InteractionIntelligent VehiclesTransport and Plannin